The European Tour Digital Assets Powered By Deltatre Through 2018
Deltatre will once again power The European Tour digital media assets after renewing services until 2018. This sport business and sports technology partnership includes, website design, hosting and iPhone app development. The Sports Techie community blog is excited for the 2015 golf season that could use a Tiger Woods comeback season to help generate the level of excitement of past years, especially for the newer generation of youth fans that need a popular role model to emulate and follow. The European Tour marketing slogan, 47 tournaments, 26 countries, Drama on the World Stage, together with deltatre tech is what truly sets them apart from other golf tours.
The European Tour
Fortunately for Europe, the Ryder Cup event has been dominated by a captain that values big data, analytics and golf course management. Team Europe successfully blends together a tight-knit mix of players from both the PGA and European Tour including, Northern Irish golfer Rory McIIroy and Martin Kaymer from Germany, for a winning formula. Players that win the Race to Dubai, DP World Tour Championship, are a significant part of this #DramaOnTheWorldStage equation.
Drama on the World Stage
Beginning back in 2009, deltatre has consistently delivered technologies and services for THE European Tour. The website at europeantour.com is a byproduct of Forge, delatre’s flexible content management system that offers the ability to scale according to end user needs regarding traffic, sponsorship adverts and the fan experience. This continuing arrangement also involves hosting, maintenance and user experience services.
Mark Lichtenhein, The European Tour’s Head of Television, Digital Media and Technology, said: “We are delighted to be extending our partnership with deltatre for a further four years, to deliver the best possible consumer experience of the European Tour and explore innovative opportunities to grow the engagement with our global fan base.”
The new European Tour App available on the App Store is built by deltatre to deliver real-time scoring, player information and stats, and breaking news stories on a multimedia platform.
Moe Hamdhaidari deltatre’s Head of Online said, “deltatre know how committed The European Tour is to celebrating the game of golf, which is why we are proud to continue our collaborative work, pushing boundaries with innovative solutions, to provide fans with the best access and coverage possible.”
The LiveBlogging tool on the site engages all genders, races and ages of fans with live streaming coverage of each tournaments play, social media conversations, videos and photos. The ‘My European Tour’ section is reserved for members to have online, smartphone and tablet access to exclusive content including viral competitions, special offers and The Fantasy Race.
The digital golf channel launch of European Tour TV by the partners is available for viewers on mobile devices, tablets and PC or Mac desktops, to watch live play and highlight clips, all streamed over the web into market places that traditionally have limited golf television rights.
The deltatre video player known as Diva, compiles tour data such as player stats and scores, complete with on-demand rewind and pause features enabling fans to replay or freeze the best action moments by using timeline chapter markers.
About European Tour:
The European Tour is committed to celebrating the game of golf from the origins of the professional game, building a proud history of achievement, sportsmanship and integrity as well as showcasing our diverse global talent and rich landscapes. The European Tour’s innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future. The European Tour International Schedule, which from 2009 has incorporated The Race to Dubai, is a thriving global brand which, in 2015, will feature a minimum of 47 tournaments spread across five continents; the European Challenge Tour focuses on the up and coming players of the future; while the European Senior Tour provides a new start for champions celebrating their 50th birthday. The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon who gives his name to The Harry Vardon Trophy, presented to the player who is crowned European Tour Number One and winner of The Race to Dubai at the end of the season.
Sports Techie, the PGA Tour travels from state to state here in the U.S. while The European Tour has a much more international format because they play in a different country nearly every week of the season. Passing through customs with a passport, eating foreign foods and playing in front of different local citizens weekly makes for a challenging environment that takes discipline, cultural savvy and top skill level to grind out wins throughout the demanding schedule. The European Tour digital media supplier needs to have the same kind of proven solutions, products and mindset to keep up with the pace which deltatre does.
The 2016 Ryder Cup will be hosted by Hazeltine in Minnesota. Team USA put together a new task force to scout and recruit captains in much the same way Europe does. A vice captain will be appointed and mentored by existing captains leading to a line of leadership succession that bodes well for future victories.
Consistency, loyalty and innovation are foundational traits The European Tour has in place marked by their satisfaction and renewal with deltatre. Perhaps the PGA Tour and Team USA should explore a sports technology vendor that offers the same kind of glue.
See y’all later in Seattle and here in Atlanta.
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