Panasonic USA is the Orlando City Stadium Official Technology Solutions Provider and Partner
Orlando City Soccer Stadium launched in the theme park capital of the world for the 2017 Major League Soccer (MLS) season featuring Panasonic USA immersive entertainment solutions installed for the next generation fan experience and superior live events in an amphitheater type setting unrivaled in Florida, across the United States and Canada. The LED Video Boards in the football specific venue help create a one-of-a-kind fan and sponsor friendly, connected atmosphere in the 100% privately funded facility. The dazzling 60’-by-33’ LED video board, informative ribbon screens and displays located around the pitch, all provide unique digital fan engagement assets and a popular local attraction. The Sports Techie community blog has signed on as an influencer and believes in the Panasonic Enterprise Solutions Company, the proven brand name and innovative tech, as do their trusting sport partners.
The design goal was to revitalize the downtown area in the Parramore neighborhood as well as attract the 2019 MLS All-Star game. The stadium is located two blocks from the Amway Center nearby popping restaurants and bars.
Because of seating capacity design changes, as a trusted vendor, Panasonic was able to re-design the LEDS boards to optimize sight lines and budget considerations while still meeting full LEED certification meeting eco and sustainability requirements.
Unique to the stadium is what’s labeled around the league as “The Wall” providing 3,811 main North Stand supporters known as the Iron Lion Firm and The Ruckus, the first safe-standing section in a major North America sports venue. Designed by Populous with a steep gradient of 33 degrees and four metal, low and flat canopy roofs created to augment sound, the stadium presents challenges to opposing teams unlike other venues especially in sync with the Video Board and display operators in the control room. The result is a loud and proud building that echoes with team chants and LED video inspired cheers from the passionate Floridian fanbase.
Other stadium tenants include the National Women’s Soccer League (NWSL) Orlando Pride team, the Orlando City B organization in the United Soccer League and all their spirited fans.
Panasonic Moves Us
The engineering and specs that went into the construction of the main 4K LED video board are what set the product apart. First off, the 16mm pixel pitch is custom made and crystal clear measuring the width of almost three soccer goals enabling in-stadium viewers and broadcast viewers alike the opportunity to watch riveting real-time action along with the highest-quality instant replays Video Assistant Referees (VAR) see, in high-definition. Displays also show team and player match stats, partner advertising campaigns and social media platform engagements.
Next, the dual fascia ribbon screens were installed with a 20mm pixel pitch, each one measuring longer than 150’ displaying updated information all game long.
Finally, the ground level pitch perimeter displays mounted according to MLS standards spans 548 feet and are constantly refreshed on the field with replays, signage and revenue producing advertisement.
These advanced propriety technologies developed by Panasonic led to improved fan engagement for the loyal fandom resulting in increasing revenues from increased ticket sales, more sponsors and implementing innovative social initiatives.
Rob Parker, Orlando City’s VP of Corporate Sponsorship and former Philadelphia Union employee where he had history working with Panasonic, said, “This partnership really started a long time ago,” Rob added, “Through those different projects, you learn who you can trust, and who will deliver and […] Panasonic was at the top of that list.”
Sports Techie, twelve MLS stadiums are Panasonic LED display users. An increasing amount of their clients have high density Wi-Fi connectivity via Panasonic’s Everest™ providing a bandwidth competitive edge to each franchise over their competitors in the market.
We are living in the mobile, social and sports technology-centric era that Panasonic Enterprise Solutions powers for the Atlanta Braves, SunTrust Park and the Battery district. Orlando City Stadium has also been optimized with Panasonic solutions to share viral Instagram images, trending tweets and hashtags, and both fan and team created Facebook posts. Connected fans are truly happy fans.
Gen X, millennial aged fans and young GenZ supporters all enjoy this one-of-a-kind immersive entertainment fan experience thanks to Panasonic technologies, which make viewers sitting at home, want to come to the local attraction and be part of the fun festivities.
Hard-core and casual Lions fans are being treated to Panasonic’s best-in-class solutions that help create “the best soccer stadium in the world.”
See ya later sports techie in Seattle, Atlanta and around the world!
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