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Coors Light and University of Texas football Fanband digital pledge to “Drink Responsibly”.

The Fanband interactive wearable adds smart device value to merchandise for teams, sponsors and marketing campaigns using an NFC chip that also functions as the backbone of Apple Pay financial transactions.  A simple tap to interact with the wristband is taking the fan experience and driving engagement to the next level. Apple has recently opened the technology up and companies like the NBA and the Nike are using it on jerseys and apparel as is Digitize Your Brand (DYB), an interactive merchandise company. The Sports Techie community blog chatted with Rich Stein, CEO of DYB, after they activated the St. Jude Marathon in Memphis...

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Panasonic USA, Sharing The Passion For Sports Tech With The Olympics, Paralympics And USOC

Panasonic USA, Sharing The Passion For Sports Tech With The Olympics And USOC

U.S. Olympic Training Center in Colorado Springs enhances the Olympic fan experience with Panasonic immersive technology.

PyeongChang 2018 Winter Olympics begins February 9 and Panasonic is ‘Sharing The Passion’ and the spirit of sport athletes with people around the world while connecting people who are passionate about sports and the Olympic Games through advanced technology...

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Panasonic USA Delivers Orlando City Stadium Immersive Entertainment Technology Solutions

Panasonic USA is the Orlando City Stadium Official Technology Solutions Provider and Partner

Orlando City Soccer Stadium launched in the theme park capital of the world for the 2017 Major League Soccer (MLS) season featuring Panasonic USA immersive entertainment solutions installed for the next generation fan experience and superior live events in an amphitheater type setting unrivaled in Florida, across the United States and Canada. The LED Video Boards in the football specific venue help create a one-of-a-kind fan and sponsor friendly, connected atmosphere in the 100% privately funded facility.  The dazzling 60’-by-33’ LED video board, informative ribbon screens and displays located around the pitch, all provide unique digital fan engagement assets and a popular local attraction...

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Panasonic USA Powers SunTrust Park, Battery Immersive Entertainment Solutions

The 41,500 seat stadium and 60 acre mixed use community together is a showcase for the capabilities of a fully integrated network of Panasonic LED Video Displays.

Panasonic USA and the Atlanta Braves are using proprietary technology and cutting-edge immersive entertainment solutions to super charge SunTrust Park and the Battery district’s new legacy destination entirely focused on the connected fan experience. In just 36-months’ time, the Braves designed and constructed the premier MLB ballpark to be ready for the 2017 season as well as be available for music concerts by Billy Joel, Metallica and other live shows like Friday night fireworks...

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Europe, Get Ready For NFL Game Pass Europe OTT Streaming

Europe, Get Ready For NFL Game Pass Europe OTT Streaming.

NFL Game Pass Europe launched in time for the New England Patriots dismantling by the Kansas City Chiefs in game one of the 2017 season. American football fans in 61 European markets can now pay to subscribe to stream live games and compelling, data rich content with multiple screen digital device portability and user control of the feed...

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New American-Made Index By CARS

New American-Made Index By CARS – Sports Techie blog.

Cars and trucks have long been one of the manufacturing anchors and job sources of the United States economy since the birth of the model T and because of advancements in technology; the industry has truly gone global. One innovative American digital business of note is Cars.com which launched in 1998 out of Chicago and has since become a property of Gannett Company spinning off in May, 2017 as a new, publicly traded company on the NYSE named Tegna, Inc. The website has a robust database of new and used cars for sale nationwide loaded with tips and tools for automobile owners and would be buyers...

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EA Sports FIFA And Premier League Football Sports Tech Sponsorship

Review of the EA sports and Premier League sponsor arrangement.

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 2018/19 season, EA Sports enjoys an expanded partnership involving on...

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MLB Social Media Data Breakdown By MVPindex And 120 Sports

120 SPORTS AND MVPINDEX PRESENT MAJOR LEAGUE BASEBALL SOCIAL DATA

Chicago Cubs & Kris Bryant dominate Top Social Posts and Team Rankings Mariners’ Robinson Cano Most Valuable MLB Athlete on Social.

Major League Baseball has entered the big data age and according to MVPIndex and 120 Sports, social activity is a criteria that can be measured for the good of the game, players, teams, sponsors, and especially the fans. The sport business partnership used technology to measure metrics produced by MLB teams and each player throughout the 2016 season and offseason...

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National Girls & Women in Sports Day And The Rise Of Women In The NFL

NGWSD And The NFL Intro

National Girls & Women in Sports Day is February 1 and has never been more significant to Americans coming on the coattails of the Women’s March on January 21 held in many cities across the nation and world. NGWSD 2017 is the chosen day meant to celebrate the extraordinary achievements of women and girls in sports. The 31st anniversary of the annual National Girls and Women in Sports Day, marks a national observance for females in sport. Our family was blessed to have a Mom and now Grandma that played international basketball at the highest levels for her country of Ecuador...

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Minnesota Gophers Football Virtual Reality App For Recruiting By FusionSports

University of Minnesota Golden Gophers Football and FusionSports Partner to Develop Virtual Reality Experiences

It’s Launching! – Minnesota Golden Gophers Virtual Reality (VR) Football Recruiting App.

The University of Minnesota Golden Gophers football program is about to launch a new virtual reality app for recruiting purposes ahead of the Holiday Bowl, designed and created by FusionSports. College players today have grown up intertwined with digital devices and most have likely spent half of their life owning a smartphone...

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