branding tagged posts

WinView Scores Blake Griffin To Promote Commodification And Gamification By Sports Fans

Blake Griffin and In-Game Predictions Platform WinView Games Flip the Script by “Taking Shots” at Fans Predicting Live Sports

Multi-million-dollar campaign features NBA All-Star Blake Griffin in content series playing off the “commodification” of professional athletes and the “gamification” of everyday life.

WinView and NBA All-Star Blake Griffin partnered to promote their sports tech platform that allows fans to predict during live sports events and action. To play the contest, simply make in-game predictions and win cash money prizes...

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How Sports Teams Can Merchandise Their Logo More Effectively

How Sports Teams Can Merchandise Their Logo More Effectively – Sports Techie blog

Sports teams often are tasked with increasing enthusiasm within their fan base, which often leads them to consider alternative methods of brand marketing. One of the most effective ways of exciting fans is to provide them with branded merchandise. The Sports Techie community blog is curated by me. I used to sell apparel and merchandiser to the old Seattle SuperSonics Team Store while working in the ASI industry for ALS Sportswear as the Director of Sales...

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Why is Golf the Sportsman’s Sport?

It is no secret that golf is a popular pastime amongst many professionals, and it seems that is also true for elite athletes

Why is Golf the Sportsman’s Sport?

How many times have you seen pictures and/or videos of top sportsmen and women of other sports on the golf course? Be it Formula One world champion Lewis Hamilton, England and Tottenham Hotspur soccer star Harry Kane or five-time Super Bowl-winning quarterback Tom Brady, it seems that golf truly is the sportsmen’s sport of choice.

It is no secret that golf is a popular pastime amongst many professionals, and it seems that is also true for elite athletes. Not that golf, in itself, isn’t a gruelling sport all of its own, but its relaxed and gentle pace allows athletes to remove themselves from their high-octane careers.

It is no...

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Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA

Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA

From Social Media night content, to Kiss Cam, to the Noise Meter, to promotions about upcoming games and shows, this giant video display was both easy on the eyes and so lifelike, viewers tend to watch the video board more than the live action.

Being at Golden 1 Center during the Sacramento Kings social media night as an industry expert on behalf of Panasonic was an ultimate fan experience I will never forget, thank you. Downtown Commons (DOCO) features the NBA’s most technologically advanced and sustainable venue. The Panasonic Solutions Group and I were given a private tour of the arena by team executives. I then conducted interview sessions with team management and a Panasonic executive...

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Panasonic Projection Solutions at Game of Thrones Premier Party, Millennium Park, Rio Olympics, and More

WORLDSTAGE: GOT PREMIER PARTY POWERED BY PANASONIC USA.

Panasonic Projection Solutions at Game of Thrones Premier Party, Millennium Park, Rio Olympics, and More

Panasonic USA projection solutions are designed for the immersive entertainment experience, not just in sports but any live entertainment venue or permanent facility. Via high-res images, digital signage and new flag mapping, projectors display visually enhanced imagery designed to augment events, sales and corporate partnerships fans are utterly delirious about...

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Coors Light and University of Texas football Fanband digital pledge to “Drink Responsibly”.

The Fanband interactive wearable adds smart device value to merchandise for teams, sponsors and marketing campaigns using an NFC chip that also functions as the backbone of Apple Pay financial transactions.  A simple tap to interact (Tap2Interact) with the wristband is taking the fan experience and driving engagement to the next level. Apple has recently opened the technology up and companies like the NBA and the Nike are using it on jerseys and apparel as is Digitize Your Brand (DYB), an interactive merchandise company. The Sports Techie community blog chatted with Rich Stein, CEO of DYB, after they activated the St. Jude Marathon in Memphis...

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Is The English Premier League the Best Soccer League in the World? – Sports Techie blog.

Is The English Premier League the Best Soccer League in the World?

There is a regular argument in soccer or football as they call it in England, as to which league is the best. Now there are different factors to consider in this argument, so it is necessary to look at the debate for different angles. Does ‘the best’ mean most watched? Or highest revenue? Or best players? The Sports Techie community blog knows the answer is not an exact science, rather an opinion. Let’s take a deeper look and drill down into the different areas:

The signing fees of football players has rocketed in recent years and this year saw Neymar sign for PSG from Barcelona for an astronomical €222m.

Best players

The bigges...

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Panasonic USA Delivers Orlando City Stadium Immersive Entertainment Technology Solutions

Panasonic USA is the Orlando City Stadium Official Technology Solutions Provider and Partner

Orlando City Soccer Stadium launched in the theme park capital of the world for the 2017 Major League Soccer (MLS) season featuring Panasonic USA immersive entertainment solutions installed for the next generation fan experience and superior live events in an amphitheater type setting unrivaled in Florida, across the United States and Canada. The LED Video Boards in the football specific venue help create a one-of-a-kind fan and sponsor friendly, connected atmosphere in the 100% privately funded facility.  The dazzling 60’-by-33’ LED video board, informative ribbon screens and displays located around the pitch, all provide unique digital fan engagement assets and a popular local attraction...

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Europe, Get Ready For NFL Game Pass Europe OTT Streaming

Europe, Get Ready For NFL Game Pass Europe OTT Streaming.

NFL Game Pass Europe launched in time for the New England Patriots dismantling by the Kansas City Chiefs in game one of the 2017 season. American football fans in 61 European markets can now pay to subscribe to stream live games and compelling, data rich content with multiple screen digital device portability and user control of the feed...

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American Express And Seattle Seahawks Dinner on the 50, All For The 12s

SEATTLE, WA – AUGUST 27: General view of atmosphere during the American Express hosted “Dinner On The 50”, an exclusive Card Member event held on CenturyLink Field on August 27, 2016 in Seattle, Washington. (Photo by Mat Hayward/Getty Images for American Express)

EVENT ON-SALE: American Express Dinner on the 50 Returns to CenturyLink Field

American Express is back for another NFL season with “American Express Dinner on the 50” at CenturyLink Field on August 29 kicking off their 2017 All for the 12s season long partnership with the Seattle SeahawksAs the curator of THE Sports Techie community blog it gives me pleasure to share this promotion with fellow 12s...

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