Athletes First Partners (A1 Partners) and Six Flags Entertainment agreed to a new media, branding and property rights partnership looking for progressive, family or Gen Z focused brands to represent all 27 theme parks across North America with options to be an official partner. This first-ever joint marketing and sponsorship program for the partners enables companies to activate brand campaigns using leading edge digital technologies such as AR, VR, LED, NFTs, QR codes, and Geo marketing, along with traditional branding techniques, for both in person and across the state-of-the-art media network parks across the United States, Mexico and Canada, in addition to all social media channels. The Sports Techie community blog curator loves amusement parks however I have never visited Six Flags in Atlanta. I am definitely in the minority though and most people I know or have met in Georgia have been patrons of the amusement park during the spring, summer and fall months, and when visiting over holidays like Halloween. The A1 Partners agreement makes it the largest and most ambitious partnership opportunity Six Flags, the world’s largest theme park company with headquarters in Arlington, TX, has ever offered.
Six Flags Metrics
“Six Flags Entertainment is one of the most valuable and identifiable experiential brands in the world. Our parks entertain more attendees than any professional sports league across a season with attendees spending 5+ hours on average during each visit. This new, focused effort with Jim and the team at A1 Partners will be unique, and game changing for the entertainment world, and will bring to our audience, almost 80% of which is under 35, a way to engage and enjoy our parks like never before,” said Stephanie Borges, Global Vice President Six Flags.
A1 Partners understands brands and with this cohesive and comprehensive offering seeks to win deals with like-minded partners of Six Flags knowing their parks are seeing audience spending growing at a record pace. Families, corporate outings and consumers are flocking to outdoor entertainment activities and are delighted to experience each park. Six Flags guests are able to witness how many of the parks have undergone revamping combined with streamlined operations and improved amenities that were tweaked and optimized over the period of the Pandemic shutdowns and deliberate slow reopening’s.
“With tens of millions of attendees, Six Flags is one of the largest entertainment properties designed to entertain every demo across North America, from Gen Z to families. Being able to aggregate those experiences across Canada, the United States and Mexico, and present that unified opportunity to brands and media partners, is one of the most unique, and comprehensive, opportunities that the industry has seen in decades,” said Jim O’Connell, President Athletes First Partners. “We are thrilled to be able to craft and execute this opportunity with our new partners at Six Flags.”
These comprehensive Official Partnerships will all be customizable, and will deliver both an unmatched and attractive audience and significant media value given the tangible assets available across the 27 parks.
For more information, visit www.sixflags.com
Based in New York, Athletes First Partners launched in March 2018 with The National Basketball Players Association (NBPA) as their first client, and their client roster has grown to include work for The National Basketball Retired Players Association (NBRPA), Fanatics, the United States Olympic and Paralympic Properties (Team USA) and other blue-chip companies in the consulting and sponsorship verticals including the NHL’s Edmonton Oilers. Athletes First Partners is part of the Athletes First family; their sister company, Athletes First, is the largest NFL talent representation agency in the country. To learn more about A1 Partners check out their web site: http://a1partners.com/
Sports Techie, as with any public or private venue, the need for better security, happy employees, increased parking and more cleanliness are all important factors towards continued successes. To meet those needs and more, Six Flags is committed to creating an inclusive environment that fully embraces the diversity of team members and guests.
Six Flags has entertained hundreds of millions of guests with world-class coasters, themed rides, thrilling waterparks and unique attractions.
Brands, businesses, athletes and celebrities interested in representing the ultra modern Six Flags experience should contact A1 Partners directly.
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