brands tagged posts

After the Hoverboard Scandal – Which Brands Can You Trust?

After the Hoverboard Scandal – Which Brands Can You Trust?

Remember just a couple Christmases ago when hoverboards were the gift to give? You may also recall the great debacle surrounding the products shortly after – a few of these self-balancing scooters had electrical shortages and caught fire, making national headlines and worrying parents who had bought them for their kids. The Sports Techie community blog believes in safety first when it comes to sports tech.

Just as quickly as they gained popularity, they were labeled hazardous. These dangerous early hoverboards all had one thing in common though – the batteries were all traced back to a single factory in China and sold for cheap...

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How Sports Teams Can Merchandise Their Logo More Effectively

How Sports Teams Can Merchandise Their Logo More Effectively – Sports Techie blog

Sports teams often are tasked with increasing enthusiasm within their fan base, which often leads them to consider alternative methods of brand marketing. One of the most effective ways of exciting fans is to provide them with branded merchandise. The Sports Techie community blog is curated by me. I used to sell apparel and merchandiser to the old Seattle SuperSonics Team Store while working in the ASI industry for ALS Sportswear as the Director of Sales...

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KORE Software Lands Serent Capital Investment

Serent Capital Invests in KORE Software, Business Management Software Leader for Sports and Entertainment

Serent Capital Invests in KORE Software, the Industry Leader in Business Management Software for Sports and Entertainment

Once bootstrapped KORE Software in New York received investment from Serent Capital to help grow their company in the sports and entertainment industries two weeks ago. KORE has more than 100 professional sports teams using their business management software with 60 pre-built integrations because they’ve developed a market dominating software as a service solution that address their customers’ needs...

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Lyft Atlanta Ride Share Driver

Ride Share Driving For Lyft Atlanta

Lyft Atlanta Ride Share Driving – Sports Techie blog

Lyft is my preferred ride sharing company even before Uber started started taking negative PR hits because of their corporate culture towards women employees primarily forcing their founder to step down. When I did not own a car, I relied on mostly public transportation and that means Marta buses and trains in Atlanta as well as relying on ride share. I bought a Chevy Cruze last year and now drive exclusively for Lyft although I am cleared for Uber too. Now 1,500 rides later, it has truly been an amazing opportunity to both meet people, see the Atlanta area and places I would probably never have visited otherwise, and to understand this new age, tech-driven business model...

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Immersive iGaming: Introducing Virtual Reality Table Games

Immersive iGaming: Introducing Virtual Reality Table Games

Immersive iGaming: Introducing Virtual Reality Table Games – sports techie blog

Photo by UTKnightCenter, CC BY 2.0

Unless you’ve been living on a desert island, you’re likely aware of the wave of excitement surrounding virtual reality (VR) technology. The accelerating proliferation of VR devices and headsets around the world has seen virtual environments and immersive experiences reach households in all four corners of the globe, creating an industry that was forecast to be worth $7 billion at the end of 2017. Making sense of VR and its capabilities are critical, especially when you consider how quickly this wearable technology is adopted...

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Esports Is More Mainstream Than Traditional Sports

Esports v Sports – Is the Future of Sport Online?

The Future of Sports Online by Betway.

Are you an eSports gambler, player, coach, trainer, executive, owner, or simply one of the millions of international fans worldwide because if you are, you are not alone by a long-shot, amigos. Watching video gamers play is as common an activity as going outside and playing the same sports with most all Gen Z and a large number of millennials. Esports is growing as fast as a super storm hurricane. Believe it or not, data indicates by 2020 fans will spend approximately 11 billion hours viewing this new technology enabled sport. Now consider 70 million interested fans are ready to use tech to stream the gaming major finals through online platforms...

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Golf Ball Buyers Guide

Golf Ball Buyers Guide

Six things you need to know about golf balls.

For any beginner golfers, it’s important for you to remember that you will use your golf balls every time you take a shot unlike a driver or putter.  This is why it is extremely important that you buy the best ones to suit your playing style. With a myriad of golf balls available on the market, targeting a whole range of abilities, deciding on the best option for you can often take some time.  The Sports Techie community blog readers and followers possess a wide assortment of skill levels per sport, golfing is no exception. Seasoned and new golfers alike that take advantage of the newest sports tech enhanced products usually perform and score better than past performances as a whole...

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The Future of Sports with Essential Gadget Tech

The Future of Sports with Essential Gadget Tech

Sports and technology are a wonderful fit; add in gadgets and you have an exploding industry for the masses, young and old alike.

Sports and technology are a wonderful fit; add in gadgets and you have an exploding industry for the masses, young and old alike. I was at International CES 2018 last week, the world’s best electronic show in Las Vegas on behalf of Panasonic USA that provided me a look at what sport gadgets are coming to market.  The Sports Techie community blog believes in our company mission to even the sports tech playing field for all...

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Panasonic Projection Solutions at Game of Thrones Premier Party, Millennium Park, Rio Olympics, and More

WORLDSTAGE: GOT PREMIER PARTY POWERED BY PANASONIC USA.

Panasonic Projection Solutions at Game of Thrones Premier Party, Millennium Park, Rio Olympics, and More

Panasonic USA projection solutions are designed for the immersive entertainment experience, not just in sports but any live entertainment venue or permanent facility. Via high-res images, digital signage and new flag mapping, projectors display visually enhanced imagery designed to augment events, sales and corporate partnerships fans are utterly delirious about...

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Coors Light and University of Texas football Fanband digital pledge to “Drink Responsibly”.

The Fanband interactive wearable adds smart device value to merchandise for teams, sponsors and marketing campaigns using an NFC chip that also functions as the backbone of Apple Pay financial transactions.  A simple tap to interact (Tap2Interact) with the wristband is taking the fan experience and driving engagement to the next level. Apple has recently opened the technology up and companies like the NBA and the Nike are using it on jerseys and apparel as is Digitize Your Brand (DYB), an interactive merchandise company. The Sports Techie community blog chatted with Rich Stein, CEO of DYB, after they activated the St. Jude Marathon in Memphis...

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