NYC NBA All-Star Game Digital Content Available Via NBA TV, And NBA Mobile

NBA TV and live streaming daily content highlights for NBA All-Star 2015.
NBA TV and live streaming daily content highlights for NBA All-Star 2015.
NYC NBA All-Star Game Digital Content Available Via NBA TV, And NBA Mobile

The sports technology related content unveiled today about NBA Digital, co-managed by Turner Sports and the NBA, and their ultimate coverage of the NBA All-Star 2015 events in New York City is a fan experience dream. It has been my privilege to develop new relationships with Turner Sports executives here in Georgia for the benefit of the Sports Techie community blog readers and followers. As a result, fans can find out more about the multimedia delivery across NBA TV, and NBA Mobile tailored for TV and mobile devices including Sunday’s NBA All-Star Game simulcast on TNT and TBS for first time.

NYC NBA All-Star Game Digital Content Available Via NBA TV, And NBA Mobile - Sports Techie blog
NYC NBA All-Star Game Digital Content Available Via NBA TV, And NBA Mobile – Sports Techie blog

NBA Digital
NBA TV is a part of NBA Digital, the NBA’s extensive cross-platform portfolio of digital assets jointly-managed by the NBA and Turner Sports including NBA TV,, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, and

Their sports tech products include the new NBA Mt. Rushmore meme generator, TNT Overtime second screen video companion, Social Spotlight and NBA All-Star Pulse social media highlights, interactive Fan Voting, All-Star Scene cameras, NBA Game Time App, All-Star Dashboard, Event Sections, Video Channels, and NBA All-Star NYC App. Find out more details about all these NBA applications in the calendar below.

More Than 140 Hours of NBA All-Star Content Across NBA TV, and NBA Mobile
More Than 140 Hours of NBA All-Star Content Across NBA TV, and NBA Mobile

The network will televise more than 26 hours of NBA All-Star coverage culminating with the 64th annual NBA All-Star Game presented by Kia from Madison Square Garden on Sunday, Feb. 15, at 8 p.m. ET. The game is simulcasting on both TNT and TBS.

Television and online viewers can help themselves to over 140 hours of streamed NBA All-Star content, featuring inside access to practices, interviews with players and coaches, and highlights, news and information from all of the weekend’s signature events.

The starters on Sunday include Cleveland’s LeBron James, New York’s Carmelo Anthony, Washington’s John Wall, Chicago’s Pau Gasol and Toronto’s Kyle Lowry performing for the East versus Golden State’s Stephen Curry, Los Angeles’ Blake Griffin, New Orleans’ Anthony Davis and Memphis’ Marc Gasol representing the West.

“NBA All-Star is one of the league’s tent pole events and our goal is to utilize every platform in our portfolio to provide the most compelling experiences for our fans,” said Albert “Scooter” Vertino, general manager of NBA Digital and SVP of programming, Turner Sports. “With extensive coverage of all the events, a deep commentator lineup, full slate of original programming and the breadth of our digital and social content, we’re looking forward to capturing all the festivities from New York.”

NBA TV original programming will also include All-Star episodes of NBA Inside Stuff presented by Samsung GALAXY, The Starters, NBA GameTime, The Beat presented by The All-New Chrysler 200 and a 30-minute look at basketball and New York City, The City Game, hosted by Kenny Smith.

NBA TV’s exclusive one-on-one interview with Kobe Bryant, a 17-time NBA All-Star, on Monday, Feb. 16, at 9 p.m.  Kobe: The Interview, conducted by Ahmad Rashad, covers a wide variety of topics including his thoughts on how he should have won a total of seven NBA championships – with a pair of missed opportunities against the Boston Celtics and Detroit Pistons – and how he’s transformed his game through the years, his motivation, and reflections on his former teammates and coaches.

Bryant on players he’s admired that he’s lined up against: “That is a really long list…I played against the golden greats…Michael [Jordan], [John] Stockton, [Gary] Payton, [Clyde] Drexler…All the way up to this generation of players – LeBron [James], D-Wade [Dwyane Wade] and KD [Kevin Durant] – to now the younger generation…[Stephen] Curry, James Harden, all these players…Klay Thompson, I admire all of them because they all bring something different to the game and they all have their strengths that you can learn from.”

The City Game, hosted by Kenny Smith, will highlight New York City’s most memorable players and influential basketball tradition on Feb. 11, at 6 p.m.


Wednesday, February 12

  • NBA TV’s The City Game, hosted by Kenny Smith, highlights the rich basketball history of New York City’s five boroughs, including interviews with Manhattan’s Kareem Abdul-Jabbar, Brooklyn’s Bernard King and Chris Mullin, the Bronx’s Nate “Tiny” Archibald, Queens’ Smith and a look at Staten Island’s memorable 1983 St. Peter’s championship team. The 30-minute episode, which will also focus on the city’s tradition of talented point guards and celebrated playground basketball, premieres at 6 p.m.

Thursday, February 13

  • NBA TV will televise a “Dunk-A-Thon on Thursday, Feb. 13, from 10 a.m. to 5 p.m. and 7 p.m. to 2:30 a.m. The slate of events will include every Slam Dunk competition, including the first Slam Dunk contest ever held (during the 1976 ABA All-Star Game).
  • NBA TV’s live coverage of the BBVA Compass Rising Stars Challenge Practice from Long Island University in Brooklyn will start at 5 p.m., with the two-hour telecast including All-Star previews and analysis from NBA TV’s Rick Fox and Isiah Thomas. (Live streamed via

Friday, February 14

  • NBA GameTime presented by State Farm will offer comprehensive coverage of NBA All-Star Media Day featuring live interviews with participants from 11 a.m. to 1 p.m. (Live streamed via
  • The network will also provide live coverage of the NBA Fit press conference at 1:30 p.m.
  • NBA TV will air an All-Star edition of The Beat presented by The All-New Chrysler 200 at 5 p.m., with NBA TV’s Vince Cellini, Sekou Smith and David Aldridge.
  • The Starters will be televised from 6-7 p.m. with J.E. Skeets, Tas Melas and team talking hoops and providing their unique take on the league entering NBA All-Star weekend.
  • NBA GameTime presented by State Farm will be live at 11:30 p.m. recapping all the day’s highlights, news and information with host Rick Kamla and analysts Brent Barry and Rick Fox from Barclays Center.
  • will live stream BBVA Compass Rising Stars Challenge postgame press conferences following the event.

Saturday, February 15

  • The network will televise exclusive coverage of the Naismith Memorial Basketball Hall of Fame Announcement at 10 a.m. (Live streamed via
  • NBA TV will present exclusive coverage of NBA All-Star Practice presented by Sean Jean at Macy’s from 11 a.m.-1 p.m. on location at Madison Square Garden with NBA TV analysts, Hill and Webber, along with Marv Albert, David Aldridge, Rachel Nichols, Kristen Ledlow, Jared Greenberg and The Starters. The practice will also include the ‘Degree Battle of the Game Changers,’ with Stephen Curry and John Wall competing shot for shot to be named the “Ultimate Game Changer.” (Live streamed via
  • NBA Inside Stuff presented by Samsung GALAXY – premiering at 1 p.m., Hill and Ledlow will co-host a special episode highlighting NBA All-Star 2015 and the event’s backdrop, New York City. The 30-minute episode will be on location at various points across the city, including visiting the Rockettes at Radio City Music Hall, the NBA House presented by BBVA Compass in Brooklyn and Madison Square Garden.
  • The Starters: Top 20 NBA All-Star Moments at 1:30 p.m. will discuss the top 20 moments in NBA All-Star history.
  • NBA TV will air Commissioner Adam Silver’s All-Star Press Conference at 7 p.m., also streamed live prior to TNT’s exclusive presentation of State Farm NBA All-Star Saturday Night. (Live streamed via
  • An All-Star edition of NBA GameTime at All-Star 2015 presented by Kia will be televised at 11 p.m. recapping all the day’s highlights, news and information with Cellini, Dennis Scott and Steve Smith from Barclays Center.
  • will live stream coverage of post-event press conferences following State Farm All-Star Saturday Night.

Sunday, February 16

  • NBA TV will tip off the day with coverage of the NBA Legends Brunch at 12:30 p.m. from the Javits Center. (Live streamed via starting at 11 a.m.)
  • The network will televise the NBA D-League All-Star Game presented by Kumho Tire at 2:30 p.m. with NBA TV’s Kamla, Scott, Barry and Greenberg calling the game.
  • A special NBA GameTime: All-Star Sunday starts at 5 p.m. from Madison Square Garden, with Winer, Steve Smith and Hill, followed by live coverage of the Sprint Pregame Concert at NBA All-Star at 6 p.m.
  • Following TNT’s exclusive presentation of the NBA All-Star Game, NBA TV will air Inside the NBA presented by Kia with Johnson, Charles Barkley, O’Neal and Kenny Smith live from New York City.
  • NY Heroes: Bravest vs. Finest, a basketball game featuring the NYPD and FDNY, will live stream via on Sunday starting at 12:15 p.m.
  • will also live stream postgame press conferences following the NBA All-Star Game.

Digital and social media highlights include:

  • is launching NBA Mt. Rushmore, a meme generator which allows fans to choose their own collection of the greatest NBA players of all time, similar to LeBron James selecting his list, Michael Jordan, Larry Bird, Magic Johnson and Oscar Robertson, in an interview with NBA TV’s Steve Smith prior to last year’s NBA All-Star Game. Fans can search players by name, position or category, then choose their top four picks; categories include greatest forwards, greatest guards and best dunkers. Once selected, users can name their mountain and then share across Facebook and Twitter.
  • TNT Overtime will offer fans a unique video companion experience throughout All-Star weekend – including the BBVA Compass Rising Stars Challenge, State Farm All-Star Saturday Night and the NBA All-Star Game presented by Kia Motors.
  • Social Spotlight will continuously keep fans up to speed on the latest social engagement by NBA players, teams and the conversations surrounding them throughout the weekend.
  • NBA All-Star Pulse will present updates, news, video and photos from All-Star festivities throughout the weekend. Featured on the home page, fans can follow tweets from NBA players and insiders, share user-generated video, check which topics and content are trending in real time and get behind-the-scenes video from players and celebrities.
  • Fan Voting – Fans will be able to vote for the BBVA Rising Stars Challenge MVP and Kia NBA All-Star MVP via online, mobile web, SMS text messaging, Twitter and via the NBA Game Time app.
  • All-Star SceneThe All-Star Scene goes mobile with NBA and NBA Digital cameras behind the velvet rope at All-Star events and activities. All-Star Scene will be sponsored by JBL, Ciroc and WB’s Focus.
  • NBA Style – Devoted to NBA All-Star style and presented by Samsung GALAXY, the microsite will feature enhanced content including interviews, photo collages and more, along with social engagement.
  •’s All-Star Online Coverage including desktop, mobile and the NBA Game Time app will be presented by JBL, Ciroc, Cisco and H&R Block.

NBA Mobile

  • NBA Game Time – The league’s signature mobile app will allow fans to track all the live event action with special features including audio from the BBVA Compass Rising Stars Challenge and NBA All-Star Game, live coverage from State Farm All-Star Saturday Night and other behind-the-scenes content.
  • All-Star Dashboard – A fullevent display via NBA Game Time for the weekend including schedules, featured videos, live press conference streams, live video, social feeds and headlines.
  • Event Sections – Special sections on NBA Game Time for each of the All-Star festivities including event information, ticket links, venue maps, directions, video, live scoring and social feeds from events including Jam Session, the Celebrity Game, the BBVA Compass Rising Stars Challenge, the NBA D-League All Star Game presented by Kumho Tire, State Farm All-Star Saturday Night, the Sprint Pregame Concert and the NBA All-Star Game.
  • All-Star Video Channels– Behind-the-scenes video from All Star Scene and highlights from the events.
  • NBA All-Star NYC App – A guide to navigating NBA All-Star Events in NYC, the NBA All-Star NYC App provides event schedules and ticket information, as well as point-to-point directions with maps and public transportation info to help fans get around New York City. It also includes links to content from NBA Game Time and exclusive in-arena content.

“NBA All-Star and New York City provide the perfect backdrop to showcase the league’s biggest stars and signature events,” said Craig Barry, SVP of production and executive creative director, Turner Sports. “We’re excited to utilize every resource within Turner Sports and our Turner Broadcasting portfolio to create an innovative approach and capture all of the excitement surrounding NBA All-Star.”

 My Hawks fan experience was terrific except for parking and the security metal detectors that took way to long to get through, the NBA Jam game played at halftime over the Phillips Arena full court made up for it.
My Hawks fan experience was terrific except for parking and the security metal detectors that took way to long to get through, the NBA Jam game played at halftime over the Phillips Arena full court made up for it.

Sports Techie, I attended my first professional basketball game last week since the Seattle Sonics left to OKC and witnessed the surging Atlanta Hawks dismantle the New Jersey Nets at Phillips Arena thanks to complimentary tickets provided by the ticketing team who want me to purchase season tickets next season. My Hawks fan experience was terrific except for parking and the security metal detectors that took way to long to get through, the NBA Jam game played at halftime over the Phillips Arena full court made up for it.

Brooklyn native Marv Albert, will call his 20th NBA All-Star Game and provide play-by-play commentary for the game, while analysts Reggie Miller and Chris Webber, and reporters David Aldridge and Rachel Nichols, provide entertaining hoops analysis.

NBA digital business is booming and NYC is ready to showcase the ASG fun all weekend long to fans all across the nation. I will root on the three Hawks named to the east squad. Who are your favorite players this year and all-time superstars? Let us know below as a blog comment or on any of our social media network links below.

Enjoy NBA All-Star BKN NYK 2015 on TNT via your TVs, smartphones, tablets and computers.

See y’all later in Seattle and here in Atlanta.

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Tags: Sports Techie, sports technology, sports tech


3 responses to “NYC NBA All-Star Game Digital Content Available Via NBA TV, And NBA Mobile”

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    Watch as a basketball court vanishes under players’ feet via 3D projectors to enhance the Atlanta Hawks fan experience at Philips Arena:

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