The Atlanta Hawks and Intel Sports invited me to witness the unveiling of Intel’s ‘True View’ platform at State Farm Arena last Friday. Fans can see it in action tomorrow night, Nov 20, when they host the Milwaukee Bucks during the Peachtree Night home game. NBA owners do not like when a venue is not full, it’s not a good look for the league so here comes sports technology to the rescue as executives, management and staff experiment with implementing different solutions, systems and products to enhance the live sport experience should your team not be in the top tier of attendance. The professional basketball fan experien...

Pittsburgh based Ready® Nutrition added LA Rams superstar and noob, Aaron Donald, to Team Ready as a co-owner and investor but don’t think just because he is new to the fitness drink investment game this athlete didn’t do his business homework on the investment. Founder and President Pat Cavanaugh announced on Tuesday that his sports nutrition company was adding the former University of Pittsburgh All-American defensive tackle, thirteenth pick in the 2014 NFL Draft, and two time AP defensive player of the year in 2017 and 2019, because he was a user and believer in Ready Pro...

National Lacrosse League (NLL) and Sportlogiq just signed an Official Statistics Partner deal. The multi-year contract delivers artificial intelligence (AI) powered stats to teams, partners and fans via live match data collected at all 13 NLL venues in the United States and Canada. The sport of lacrosse is exploding across North America making this partnership one to help take the NLL to another level through this sports technology agreement...

Bruin Sports Capital (Bruin) will expand their business investments thanks to partnerships with CVC Capital Partners (CVC) and The Jordan Company (TJC) valued onto the billions. Bruin is privately held and will use an initial investment of $600 million by the private equity firms to increase global investing, operations and holding initiatives of sports and entertainment businesses including sports technology companies. Bruin will have additional access to more capital as required and will leverage each partner’s worldwide network of resources tied to the CVC Fund VII and Resolute Fund IV managed by TJC. This compelling sports tech news broke out of London and New York City earlier today and was shared with the Sports Techie community blog by Bruin. The sportsbiz future looks bright for t...

Frontier X is wearable tech created by Fourth Frontier Technologies as a next-gen device used by endurance athletes to measure breathing rates and the effort used during a measured breathing rate. This first-of-its-kind wearable debuted in New York City today at a launch event at the Hilton in midtown Manhattan hosted by Paula Radcliffe, a former Marathon world record holder, and Tim Hutchings, 1984 UK Olympian and current broadcaster. The more than 50,000 runners and coaches participating in the TCS New York City Marathon on Nov 3 can check it out at the ongoing Expo before the race. Frontier X was designed by a team of biomedical engineers and doctors to detect breathing rate (effort) and cardiac strain (heart health)...

FloQast is used by NBA teams such as the Golden State Warriors and Boston Celtics to help manage team finances as the 2019/20 regular season begins play tomorrow. Their financial and accounting departments use the close management software as well as fellow league champions at the Philadelphia Eagles and Washington Capitals in the NFL and NHL respectively, to improve business operations, close books faster and do so with increased accuracy. Numbers, whether they are ticket, concession or merchandise sales, have traditionally been updated through spreadsheets. These winning professional sport teams have this one thing in common when addressing the need to upgrade financials into the cloud, FloQast...

NFL pass interference (PI) instant replay challenges and reviews have been doomed to fail since it was reluctantly voted in for the 2019/20 season by the Competition Committee made up of some of the unquestioned, top football minds in the sport but certainly not proponents of advanced technology in the game, especially New York Giants owner, John Mara. The exception being Sean Payton, the New Orleans Saints Head Coach who played the price for the lack of this rule in place when his team lost the NFC Championship game last year on an egregious PI no-call resulting in the LA Rams back-dooring into the Super Bowl here in Atlanta. Remember the word ‘egregious’ please because it’s important but is shouldn’t be...

Mayweather Boxing + Fitness is ready for franchisees, gym members and at-home exercisers worldwide to engage together and get fit using their cutting edge, global sports technology platform. The Sports Techie community blog chatted with James Williams, the Mayweather Boxing + Fitness CEO, about Floyd Mayweather’s legacy business as the world’s greatest boxer, if a 21- year and 50-0 career record has earned him the GOAT status as many fans, fighters, trainers and boxing experts, all agree on...

Sports betting is rapidly expanding across the United States at the pace of a burning vape pen as the big four professional sports leagues try to control the exploding online gaming industry through proprietary data and licensed distribution deals with legal sports books conducted via Sportradar while companies such as MyBookie run their legal offshore operation to the delight of gamblers worldwide without consent from the leagues. Just today, the NBA announced a new sports betting partnership with William Hill. The gambling world was also informed today that Flutter Entertainment, previously known as Paddy Power Betfair, joined forces with Sky Bet in a $10 billion dea...

The new Woodbine Entertainment animated horse racing simulation is ready for operation at Woodbine Racetrack in Toronto at the Ricoh Woodbine Mile this weekend. Fans act as a jockey during the major stakes race simulator developed by Catalyst VR out of Australia and designed as a racing specific activation that brings Canadians closer to racing than ever before at the largest race track in Canada. The Sports Techie community blog chatted with Daniel Caufield, Head of Partnerships at Woodbine Entertainment, about the Turf Cup Challenge, the fan engagement experience and data capture opportunities this platform offers...