Two Circles Data Marketing Sports Agency Opens New Los Angeles Office

Sports Agency Two Circles Strengthens North American Operations with LA Office Opening

Two Circles has a new office in Los Angeles and SVP Consulting Sam Yardley chatted with the Sports Techie community blog about the two-time Sports Industry Agency of the Year, their data-driven marketing approach, the move to sunny Southern California with his wife and baby, and the soon to be announced news regarding two upcoming client announcements. The level of data usage by each league, federation and association, as well teams, universities and their business partners, are all at different levels of commitment, development and execution when it comes to marketing technologies...

Read More

The Collision of Sports and Retail

The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when looked at over the course of a career because of brands like Nike, Gatorade, Puma and so many more.

Because of this, the New Jersey Institute of Technology just released this detailed data visualization for members in the sports business and marketing community...

Read More

FSTA Industry Awards and Name Change to Fantasy Sports & Gaming Association (FSGA)

The Fantasy Sports Trade Association (FSTA) is to be known as the Fantasy Sports & Gaming Association (FSGA). The name and business change beginning in April was announcement at the Winter Conference in Tampa this week. Today, the old FSTA guard gave awards to companies leading the way in the industry. Yahoo won five fantasy sports awards while CBS Sports and Fantasy Footballers each won three. The Sports Techie community blog applauds the FSGA for their new focus on sports betting, games of skills and non-sports contests while staying true to their FSTA core competencies.

FSTA HONORS THE BEST IN FANTASY SPORTS – YAHOO WINS FIVE AWARDS; CBS SPORTS AND THE FANTASY FOOTBALLERS TAKE HOME THREE EACH

Fantasy Sports and Gaming Rebrand

It is easy to understand why this rebrand is happe...

Read More

Jackie Robinson Pro Baseball Contracts To Be Sold At Live Auction By Goldin Auctions

The original Jackie Robinson professional baseball contracts while he played for the Brooklyn Dodgers and Montreal Royals, together valued at $36 million, are slated to be sold at a Live Auction on January 31 in New York City. The two items went on sale yesterday during Martin Luther King Jr. Day running until the 100th anniversary of the deceased baseball and civil rights legends birthday. The Sports Techie community blog is honored to share this opportunity with our readers and followers.  The two contracts are to be sold together with the opening bid expected to be $5 million.  The Jackie Robinson Foundation gets ten percent of the sale price.  Media can view the historic color-barrier-breaking contracts tomorrow, January 23, from 12:30-2:30 in New York City.

The Jackie Robinson ...
Read More

Future of Sports Top Six Sports Tech Startups Selected For Incubator

Future of Sports Lab is a business incubator that sounds like an amazing opportunity and it is. FSL as its known is a collaboration between Ryerson University and Maple Leaf Sports & Entertainment (MLSE) in Toronto, Canada. Six Canadian and North American startups were selected from an overflowing pool of innovative applicants to be a part of the cutting edge program. The Sports Techie community blog is as excited as you should be about all the incubators in the sports tech space. Ontario has it going on with the FSL.


Future of Sports Lab (FSL) collaboration between Ryerson University and Maple Leaf Sports & Entertainment (MLSE)

Top Six

The selection process was thorough and candidates were fully vetted by the FSL advisory committee and mentor network...

Read More

How Winning a Sports Trophy Elevates Self-Esteem

Self-esteem can be lifted in many ways, but almost nothing compares with the energetic feeling of winning an award for athletic achievement. Getting to the top, however, requires an authentic determination to succeed and outperform competitors. Knowing that a memorable and eye-catching shiny prize is at stake can serve as a strong inspiration for exceeding expectations. The Sports Techie community blog understands the positive effects an athlete feels when competing fairly and earning a trophy. Read about the Heisman Trophy won by Tim Brown and sold via auction.

Do you own a Trophy?

Why Trophies Matter

Awards that attract attention command high authority such as the World Cup...

Read More

ad:s Marketing Data Intelligence For Sports Betting Operators Launched By Sportradar

Sportradar launches ad:s, a Full-Service Data-Driven Marketing Service for Sports Betting Operators

The launch of ad:s by Sportradar is a true sign of the digital times in that sports gambling in the United States and worldwide is growing like crazy thanks to technology making it ripe with opportunities. Marketing data intelligence specifically for sports betting operators is at the core of this new sport business opportunity for ad:s. Research and Market say the gambling market around the world will have revenue in the $525 billion range by 2023. The Sports Techie community blog believes that number is too low because the CAGR of approximately 4% during 2017-2023 is not large enough. Sportradar´s global Sports Media Strategy features ad:s...

Read More

Tennis Channel NTI Nielsen Ratings Growth Mirrors Sport

June 2, 2017; Paris, France Tennis Channel’s Brett Haber and Martina Navratilova look on as Ken Solomon, Chairman & CEO, Tennis Channel, presents Rafael Nadal (ESP) with a birthday gift of a fishing reel at the “Lacoste Terrace” on Day 7 of Roland Garros 2017

Tennis Channel is a superstar media company because it currently ranks as the fastest growing network in television due to their reach into 61 million homes. The year 2019 marks their 12th year covering the Australian Open and is sure help grow their skyrocketing subscription numbers. TC signed 5 million subscribers in December, 2018. The Los Angles based sport company has continued to leverage sports tech to entice new customers while keeping existing users satisfied...

Read More

Major League Lacrosse Sign Kinduct as Official Health and Performance Software

MLL Will Employ Kinduct’s Leading Athlete Intelligence and Management System to Provide Data and Analytics Around the Health and Wellness of Athletes

Major League Lacrosse is known as MLL and together with Kinduct, an athletic performance, analytics and resource leader; they are taking professional lax to the next level through sports technology that measures the health of an athlete. Kinduct is now the official health and performance software platform of MLL. The Sports Techie community blog chatted with Colin Keane, Director of Lacrosse Operations, MLL, and Tim Russell, VP of Revenue at Kinduct, about the training and rehab part of the deal allowing MLL access to a proprietary sports management system that stores health and wellness information enabling them to turn data into acti...

Read More

TeamSnap and Washington Youth Soccer Sports Tech Partnership Official

TeamSnap, the official team and sports organization management platform of WYS

TeamSnap sports management technology headquartered in Boulder. Colorado since 2009 is now the official team and sports organization management platform for all Washington State Youth Soccer clubs. THE Sports Techie community blog followers and readers should know I played in WSY from 2nd to 12th grade during the early 70’s through the early 80’s when families mainly used a printed schedule often placed on the refrigerator for most organizational and coordination needs for those that can relate before the digital era was all the way here with connected smartphones, tablets and PCs. I have also blogged about TeamSnap digital business and been a user as a high school lacrosse coach here in Atlanta making ...

Read More