Embracing innovation at every turn, the Saudi Sports Company (SSC) is setting a new standard in sports broadcasting, significantly expanding its global footprint
Saudi Sports Company (SSC) is transforming international fan engagement through TVU Networks and MEBS, and their state-of-the-art live commentary platform that provides live broadcasts using a multitude of languages. SSC’s goal is to set new broadcast standards both domestically and outside the kingdom while reaching global fans. The innovative planned strategy also involves positioning the Saudi Pro League (SPL) as one of the elite top 10 worldwide leagues. Superstar Cristiano Renaldo now plays for the Al Nadir team in the SPL and is central to broader efforts aimed to attract top-tier talent, in addition to upgrading sports infrastructure. SSC has made these strategic investments to achieve a larger global footprint and audience reach through the utilization of TVU Networks live broadcast technologies. The transformative power of TVU Networks’ Remote Commentator is reshaping the way the SSC approaches live sports broadcasting.
“Bringing together the best commentators from across the globe onto one platform, we’ve been able to enrich the viewing experience with expert insights and a depth of analysis that truly brings the game closer to the fans,” said Amill Lone, CEO at SSC.
SPL’s Fan Engagement Growth
By adding the ability to do remote commentary into its production tools, SSC has unlocked a new realm of production scalability and cost efficiency. The addition of TVU’s cloud platform has eliminated the logistical hurdles and environmental impact associated with travel and accommodation, enabling seamless coverage of the Saudi Pro League’s season in a diverse array of languages.
The digital media partnership between SSC and TVU Networks has changed the broadcast dynamics and produced significant results. TVU’s Remote Commentator feature has led the charge with expanding the league’s global audience by enhancing accessibility through multi-language commentators.
Delving into the technology that fueled these milestones, Nader Mokhtar, Director of MCR/Broadcast and STB Technology at MBC, highlights the pivotal role of TVU Networks by stating, “Our partnership has been a game-changer. The Remote Commentator solution, surpassing all expectations, delivers close to real-time, perfectly synchronized commentaries with glass-to-glass latency faster than any other solutions, all without extra infrastructure. This efficiency has been key to scaling our operations.”
Highlighting the partnership’s synergies, Mokhtar spoke highly of TVU Networks’ commitment to customer support, likening it to an extension of their own team but with the advantage of 24/7 availability. He said, “The support from TVU Networks and MEBS has been unparalleled. Their team is essentially an extension of ours, always on hand to ensure our broadcasts run seamlessly, allowing us to focus on our core mission: producing more sports events and continuously raising the bar for the Saudi Sports League and the broader sphere of global sports broadcasting.”
Sports Techie, through its forward-thinking approach and partnership with TVU Networks, SSC is not only elevating the Saudi Pro League’s broadcast quality and global appeal but also setting a precedent for the future of sports broadcasting worldwide.
Now that Paris Saint-Germain (PSG) and their star, Kylan Mbappe, were eliminated today by Borussia Dortmund in the 2024 Champions League semifinal, might the SPL be able to provide the necessary transfer fee to sign the world’s top player because he is expected to leave the club after the season ends.
The SSC is doing their part together with TVU Networks to make it so with the Remote Commentator solution enabling fans all over the world and Middle East to engage together about this possible future should that become a reality.
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