The Sports Techie community blog is excited to be a new affiliate for adidas throughout the FIFA 2014 World Cup, read more about it below. Our first blog is about the adidas Brazuca World Cup Soccer Ball and how tech R&D helps bring the game to a new level. From dimly lit streets and dirt fields to sustainable stadium tunnels, on sports tech turf or a natural sandy beach, the one constant in football is the ball. Six cameras where installed in the new Brazuca ball providing never before seen football looks all over the world from the innovative balls perspective.
**This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.
Are You All In? #allin or nothing
adidas Soccer is the official 2014 World Cup ™ sponsor.
Who’s the greatest soccer team on the planet? Who will bring the biggest prize in soccer back home to their native soil? It all comes down to two teams, one match and one ball.
The brazuca, which means ‘Brazilian’ and refers to the Brazilian way of life, is the most-tested adidas ball in history. It was, over a two-and-a-half-year period, tried out by over 600 of the world’s top superstar players or former players including Iker Casillas, Dani Alves, Lionel Messi, Bastian Schweinsteiger and Zinedine Zidane, and 30 teams in ten countries across three continents.
The adidas brazuca, the Official Match Ball for the 2014 FIFA World Cup Brazil™, was given a fittingly spectacular launch on December, 3rd. The iconic Parque Lage in Rio de Janeiro provided a picturesque venue, while a breathtaking 3D light projection show wowed attendees including former Netherlands international Clarence Seedorf and Brazil legend Cafu.
This ball. At the center of Brazil 2014 is the Brazuca, the official matchball of the biggest sporting event on the planet, made from premium materials and rigorously tested to receive the highest FIFA ratings for feel, durability and flight.
- High-end materials in the cover, backing and bladder for perfect on-field performance
- Seamless surface for a more predictable trajectory, better touch and lower water uptake
- Highest FIFA rating: Ball passed FIFA tests on circumference, weight, rebound and water absorption
- 100% polyurethane
The brazuca’s colors and ribbon design of the ball panels symbolize the traditional multi-colored wish bracelets worn in the country, in addition to reflecting the vibrancy and fun associated with football in the South American country. It has a new structural innovation, with a unique symmetry of six identical panels alongside a different surface structure will provide improved grip, touch, stability and aerodynamics on the pitch.
I am brazuca. Match ball of the 2014 FIFA World Cup™ — adidas Football
adidas is featuring a select group of teams for this years World Cup: Mexico, Germany, Spain, Argentina, Russia, Colombia, and Japan. You have to check out their site… they carry home and away kits as well as balls, scarves and more like micoach; but, they are going quickly, so get yours now.
At the center of Brazil 2014 is the adidas Brazuca World Cup Soccer Ball, the official matchball of the biggest sporting event on the planet! This beauty is made from premium materials and has been rigorously tested to receive the highest FIFA ratings for feel, durability and flight. (we all know the story of the last World Cup ball!) You can take a closer look at the fine details of the ball by clicking on the image below!)
I am brazuca, travelling around the world on my way to the 2014 FIFA World Cup™. Come join me as I meet some of the world’s best players, attend matches and play with fans. With six eyes and 360º views, I will see and share the love of football around the globe like never before.
adidas developed an innovative camera-ball; the brazucam. Capturing 360º views through six different lenses, offering fans around the world the opportunity to enjoy and share the love of football from an entirely new perspective.
Come watch as the brazuca challenges you on adventures around the world on its way to the 2014 FIFA World Cup™. Watch behind the scenes brazucam footage from matches, shoots, pick-up games with star players … and maybe you!?
brazuca Around The World: Trailer — adidas Football
I love how Messi finishes it off with his signature left footed blast into the right corner of the goal which kids all over the world emulate when they train, practice and play, in this case to the The Kinks – All Day and All of The Night.
It begins with an unboxing, followed by ball testing by machines, and manufacturing by machine and people, this sequence gets you going. The “I have six panels” and robotic kicking machine, followed by the “now I have six eyes,” electronics installation of cameras and remote control is enticing. I’m going on a journey via London Heathrow to Brazil, from Brazil around the world, to see and share the beautiful game, is for real. The video ad ends with brazucam going inside a training bag for the next play stop.
I’m played all day and all of the night, everywhere. Love me or Lose me. Follow the journey on twitter @brazuca.
The adidas Football channel brings you the world of cutting edge football. Gain exclusive access to our players, go behind the scenes with their teams and be the first to see the latest innovations in football.
adidas Football’s mission is to push the limits of the game forward, driving the performances of Messi, Bale, Van Persie and Sunday League players around the globe.
adidas teams include: Chelsea FC, Bayern Munchen, AC Milan, Real Madrid CF, AFC Ajax, Bayer Leverkusen, FC Basel 1893, FC Kobenhaven, FC Schalke 04 and Olympique de Marseille, Swansea FC.
adidas sponsor some of the best footballers in the world including: Leo Messi, Xavi, Alves, Tello, De Rossi, Bale, Lahm, Robben, Van Persie, Ozil, Schweinsteiger, Lahm, Neuer, Alonso, Gerrard, Lampard, Kagawa, Lucas, Torres and Kaka.
To learn more about the brazuca, brazucam and its 360º journey around the world click here: adidas Brazuca World Cup Soccer Ball
Sports Techie, adidas brazuca, the Official Match Ball for the 2014 FIFA World Cup Brazil™ are now available for purchase, the brazucam is not at this time.
The “adidas’ series of Official Match Balls have a unique place in FIFA World Cup history and, according to some of the men expected to use it at Brazil 2014, the brazuca is set to create its own legacy just as the likes of the Telstar, Tango and Tricolore did previously,” according to adidas.
The new brazuca should compliment spectacular play at the upcoming Rio World Cup or wherever it is used to play, and not be a hindrance.
If you have any adidas questions, chat with the virtual customer service agent that pops up on their web site.
If you click on my affiliate links, enjoy – Free Shipping on $49 or more + Free Returns.
Limited time offer valid from 1/2/13 to 5/1/14. Offer expires on 5/1/14 at 11:59pm (PT). Offer is good for free ground shipping on orders of $49 or more. Discount applied at checkout. Offer cannot be combined with any other promotions or discounts. Offer does not apply to adidas gift cards and mi adidas customizations. Valid on domestic U.S. orders only. adidas reserves the right to change or end promotions at any time.
Get ready with your own Brazuca soccer ball, your favorite nation’s kit, and gear up the way Messi, Hernandez, Bale, and Van Persie will beginning, June 12th through July 13th.
Buy brazuca: adidas Brazuca World Cup Soccer Ball
I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie
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