The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard

The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard - Sports Techie blog

The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard – Sports Techie blog

The 2014 PGA Tour Majors began this past weekend with 80-year old epic golf event,  The Masters. The fan experience at Augusta National has been evolving to keep up with the pace of our mobile society while retaining decade old traditions like the main scoreboard. Social media channels are the foremost way for a fan to engage with athletes, sponsors, and tournament events. Sprinklr’s Listening Insights calculated the most popular in the social world among golf players, sponsorship campaigns, and topics. The Masters Big Data analysis was shared by Sprinklr with the Sports Techie community blog for our reader’s pleasure.

The Masters social mentions count

The Masters social mentions count

@The_Masters
As of Monday AM, The Masters social media mentions tallied a total of 767,900 via Twitter, Tumblr, Facebook, and WordPress. This number represents both owned and earned mentions.

As of Monday AM, The Masters social media mentions tallied a total of 767,900 via Twitter, Tumblr, Facebook, and WordPress.

As of Monday AM, The Masters social media mentions tallied a total of 767,900 via Twitter, Tumblr, Facebook, and WordPress.

The top hashtags used to chat about the tournament were #masters2014 and #themasters.

Which Player won on Social Media?
There were clear winners during the tournament. But how did players perform off the green? Check out the official social media leaderboard for The Masters, with numbers based on mentions across Twitter, Facebook, WordPress, and Tumblr.

Without a doubt, Bubba Watson cleaned up both sides, his steady play and social media habits are becoming legendary. He tweeted his Champ dinner from the Waffle House with his happy family.

 

Runner up Jordan Spieth was 2nd in the social realm and had the 3rd best final scorecard. Last year’s Champion Adam Scott was a Masters social leader but did not perform well enough to contend. The world is waiting on Rory Mcllroy to win another Majors because his loyal social media following are ready to represent when he does. Veterans Phil Mickelson and Fred Couples from Seattle faded down the stretch from the Masters leaderboard but stayed on the social leaderboard. Jonas Blixt tied for second place but could not crack the 5k mark in mentions.

Which sponsor scored a hole-in-one?
The sponsor rankings: how they ranked and break down via Sprinklr:

The Masters had five sponsors this year: AT&T, IBM, Mercedes-Benz, Rolex, and UPS

The Masters had five sponsors this year: AT&T, IBM, Mercedes-Benz, Rolex, and UPS

IBM

IBM was the winner, by quite a landslide, with 50% of social mentions as of Monday morning. The brand gained significant media attention for its televised ad campaign, which featured 45 different spots on how different types of companies use IBM to collect data. Traditionally at major sporting events, brands air the same spots over and over, since viewers pick-and-choose events to watch. But IBM and ad agency Ogilvy & Mather realized that hardcore golf fans watch everything, and so different ads following the same narrative would be more effective. Mentions from the The New York TimesForbes, and blogs all catalyzed the lift in social mentions for IBM, as well as the widely used hashtag #madewithIBM.

The Making of Made With IBM

UPS
UPS was in second place with 22% of Masters-related social mention. The brand featured interviews with players, ran promotions on Twitter, and worked hard to engage with golf fans using the hashtag #UPSGolf.

Louis Oosthuizen’s Albatross

AT&T
There was significant engagement and chats on AT&T U-verse. The telecommunications brand earned 15% of total mentions.

There was significant discussion surrounding AT&T U-verse.

There was significant discussion surrounding AT&T U-verse.

We are proud to support the 2014 #Masters Tournament. Watch the action live at http://t.co/Br4ybbmIMH pic.twitter.com/5aQlN6o7cg

— AT&T (@ATT) April 10, 2014

 

 

 

 

 

 

 

Mercedes-Benz
Mercedes-Benz followed in fourth place with 7% of total mentions. The carmaker created a Facebook page dedicated to the sponsorship, featuring player videos, albums, and leaderboard updates.
Mercedes-Benz followed in fourth place with 7% of total mentions. The carmaker created a Facebook page dedicated to the sponsorship, featuring player videos, albums, and leaderboard updates.

Mercedes-Benz followed in fourth place with 7% of total mentions

Mercedes-Benz followed in fourth place with 7% of total mentions

Rolex
The luxury watchmaker sponsors dozens of luxury-oriented events every year, from Formula 1 to Wimbeldon. On social media for The Masters, the brand pulled in a total of 6%.

On social media for The Masters, the brand pulled in a total of 6%.

On social media for The Masters, the brand pulled in a total of 6%.

Sports Techie, Social data is powerful information, when used in the right ways it can help us all live in a smarter planet. IBM powers data, cloud, mobile, social and security so chances are you are touched by their tech products daily. Now they are creating compelling content created with historical data.

The video stories behind of IBM’s new branding campaign, Made with IBM, #MadewithIBM, won the official Masters marketing numbers over some heavyweight corporate competition in UPS, AT&T, Mercedes-Benz and Rolex. Yes, the Watson’s are changing the world but so are every day IBMers like CEOs, programmers, industry experts and more. IBM rethought its approach to adverts by using episodic documentary storytelling shot by documentarians without an agenda after analyzing Big Data evidence collected over the last six years of companies doing innovating things on a smarter planet. IBM basically responded to their client’s messages without scripts, even the crews didn’t know what they were filming until just before they arrived at their destinations, ready to curate IBMer stories and the story of transformation.

The “Let’s Build a Smarter Planet” began in 2008 with the idea that by capturing and analyzing Big Data, the world would be a better place with more sustainability, medicines and hope.  Companies and governments around the world were asked to help the IBM community run more efficiently.

IBM created thirty minutes of video for The Masters and shot more than 50 different documentary-style TV clips that ran April 9-13 during the 2014 Masters Tournament, with no spot running more than once. IBM and creative partner Ogilvy & Mather commissioned three crews of filmmakers, journalists and photographers to capture two weeks of road trips talking with real clients via video and photos over three continents, spanning 17 countries and 40 customers, producing 50 TV commercials and 100’s of digital assets that can be shared.

The Masters social media leaderboard data moved from why to the how after four days. Augusta National champion golfer Bubba Watson and the Masters Tournament top online marketing brand, IBM, are showing how crossing over into the Sports Techie community way of lifestyle, with a hands on approach to creating a smarter planet through social, mobile and cloud, works for all.

Our Sports Techie community gratitude goes to Sprinklr for sharing The Masters sportsbiz info.

I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie

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