Kei Nishikori Play Tests Wilson’s “The Burn” Racket And The Court Can’t Contain Him
Wilson Tennis and Japanese superstar, Kei Nishikori, the 2014 U.S. Open winner, have partnered up on “The Burn” racket. Because of his baseline dominance, this new performance racket was launched together with a funny YouTube video on the Wilson Tennis channel. The Sports Techie blog loves to cover tennis sports technology products and stories for our readers and followers who love the game as players, coaches and fans like we do.
Wilson Burn Racket Test, with Kei Nishikori
As you view the video advert, notice Kei play testing the racket designed for forceful power and enormous topspin, while the rooftop court at Wilson Labs barely contains each shot.
The Burn was created for baseliners, complete with a feature set that includes a carbon fiber frame that’s specially engineered for the task, including a larger sweet spot, rounded hoop for aggressive vertical swings and a longer handle for two-handed backhands.
- Spin Effect Technology: results in heavier shots with full control
- Rounded Hoop: enlarges contact zone enabling more forceful vertical swings
- Sony Smart Tennis Sensor compatible, sold separately: analyze tennis game in real-time via shot data review and video on the same app screen. Share progress with friends, coaches and recruiters
- X2 Shaft: longer handle gives players increased leverage on two-handed backhand and better grip feel for changes
- Parallel Driving: larger sweet spot surface area for better flexibility
- High Performance Carbon Fiber Frame: added stiffness equals more explosive swing power
Review the full breakdown of key features and sports tech here.
Sports Techie, the Wilson Tennis marketing campaign to show the sport world how you #BurnTHEBaseline with the hottest new racket on the court is under full swing. Tag your Twitter photos with the hashtag #BurnTheBaseline and the tweet might end up on the Wilson website for all level of fans to engage with.
Kei is the first Asian male to win a Grand Slam and also be ranked in the ATP World Tour top ten. Nishikori’s current 2015 ranking is number 4 in the world. Kei moved from Japan to train at the IMG Bollettieri Academy in Florida and spoke no English when he came to America at age 14. Nishikori was sponsored by the CEO of Sony, makers of the Smart Tennis Sensor, sports technology component of The Burn. The baseline extraordinaire trains fulltime at the Nick Bollettieri Tennis Academy.
I watched the U.S. Open final on TV last year and the international social media chatter was off the hook as he brought home the championship because he is the first Japanese male player to ever step up and win a Grand Slam tournament.
The Burn, Booming Power + Spin Built For Baseliners, retails for $199.00.
You will destroy the ball cover, have pinpoint accuracy and boom shots with this innovative Wilson Tennis racket.
See y’all later in Seattle and here in Atlanta.
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