retail tagged posts

The Collision of Sports and Retail

The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when looked at over the course of a career because of brands like Nike, Gatorade, Puma and so many more.

Because of this, the New Jersey Institute of Technology just released this detailed data visualization for members in the sports business and marketing community...

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Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA






Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA

From Social Media night content, to Kiss Cam, to the Noise Meter, to promotions about upcoming games and shows, this giant video display was both easy on the eyes and so lifelike, viewers tend to watch the video board more than the live action.

Being at Golden 1 Center during the Sacramento Kings social media night as an industry expert on behalf of Panasonic was an ultimate fan experience I will never forget, thank you. Downtown Commons (DOCO) features the NBA’s most technologically advanced and sustainable venue. The Panasonic Solutions Group and I were given a private tour of the arena by team executives...

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The Future of Sports with Essential Gadget Tech

The Future of Sports with Essential Gadget Tech

Sports and technology are a wonderful fit; add in gadgets and you have an exploding industry for the masses, young and old alike.

Sports and technology are a wonderful fit; add in gadgets and you have an exploding industry for the masses, young and old alike. I was at International CES 2018 last week, the world’s best electronic show in Las Vegas on behalf of Panasonic USA that provided me a look at what sport gadgets are coming to market.  The Sports Techie community blog believes in our company mission to even the sports tech playing field for all...

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Panasonic Projection Solutions at Game of Thrones Premier Party, Millennium Park, Rio Olympics, and More

WORLDSTAGE: GOT PREMIER PARTY POWERED BY PANASONIC USA.

Panasonic Projection Solutions at Game of Thrones Premier Party, Millennium Park, Rio Olympics, and More

Panasonic USA projection solutions are designed for the immersive entertainment experience, not just in sports but any live entertainment venue or permanent facility. Via high-res images, digital signage and new flag mapping, projectors display visually enhanced imagery designed to augment events, sales and corporate partnerships fans are utterly delirious about...

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Coors Light and University of Texas football Fanband digital pledge to “Drink Responsibly”.

The Fanband interactive wearable adds smart device value to merchandise for teams, sponsors and marketing campaigns using an NFC chip that also functions as the backbone of Apple Pay financial transactions.  A simple tap to interact (Tap2Interact) with the wristband is taking the fan experience and driving engagement to the next level. Apple has recently opened the technology up and companies like the NBA and the Nike are using it on jerseys and apparel as is Digitize Your Brand (DYB), an interactive merchandise company. The Sports Techie community blog chatted with Rich Stein, CEO of DYB, after they activated the St. Jude Marathon in Memphis...

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Is The English Premier League the Best Soccer League in the World? – Sports Techie blog.

Is The English Premier League the Best Soccer League in the World?

There is a regular argument in soccer or football as they call it in England, as to which league is the best. Now there are different factors to consider in this argument, so it is necessary to look at the debate for different angles. Does ‘the best’ mean most watched? Or highest revenue? Or best players? The Sports Techie community blog knows the answer is not an exact science, rather an opinion. Let’s take a deeper look and drill down into the different areas:

The signing fees of football players has rocketed in recent years and this year saw Neymar sign for PSG from Barcelona for an astronomical €222m.

Best players

The bigges...

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Panasonic USA Powers SunTrust Park, Battery Immersive Entertainment Solutions

The 41,500 seat stadium and 60 acre mixed use community together is a showcase for the capabilities of a fully integrated network of Panasonic LED Video Displays.

Panasonic USA and the Atlanta Braves are using proprietary technology and cutting-edge immersive entertainment solutions to super charge SunTrust Park and the Battery district’s new legacy destination entirely focused on the connected fan experience. In just 36-months’ time, the Braves designed and constructed the premier MLB ballpark to be ready for the 2017 season as well as be available for music concerts by Billy Joel, Metallica and other live shows like Friday night fireworks...

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IceJerseys Delivers Official Licensed Merchandise To THE Sports Techie Community.

IceJerseys offers authentic, officially licensed NHL, NFL, MLB, NBA and soccer sports merchandise as an international, online e-commerce store in operation and driven by tech since 1999 from Montreal, Canada. This review of the purchasing experience and products for THE Sports Techie community blog was fun to go through as a consumer and fan of all sports. I experienced what Canadian, American and fans around the world go through via the web buying experiences including paying with U.S. dollars, speaking with Quebec-based customer service agents and chatting with IT personnel.  Overall, it was a seamless fan experience thanks to IceJerseys.com and their up-to-date shopping technology.

IceJerseys Online Store...

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Groupon Coupon For The Sports Techie Community Blog

Groupon Coupons is a partnership between Groupon and over 9,000 national retailers with the aim of passing savings along to customers.

Groupon Coupon was designed to change the way consumers shop and help national retailers sell, market and brand to eager people looking for savings at the click of a button. By providing more than 82,000 free online coupons from in excess of 9,000 partnered companies and over 12,000 stores, Groupon has struck a digital cord with customers and partners alike by reducing inventory through sales and promotions. Thousands of promo codes and printable coupons are available as well as exclusive deals for the Sports Techie community blog readers and followers from a variety of well-known to up-and-coming brands...

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Halo Sport Neurostimulator Used By NFL Athletes And Now Available For Public Sale

NFL athletes hit new performance peaks with Halo Sport System and Halo Neuroscience makes it available to the general public.

“As a result of training with Halo Sport, my standing vertical jump has increased 6-8 inches. In addition I've added over 80 pounds to my squat max,” said T.J. Carrie,

“As a result of training with Halo Sport, my standing vertical jump has increased 6-8 inches. In addition I’ve added over 80 pounds to my squat max,” said T.J. Carrie,

Halo Sport is now in use as a performance enhancement product by NFL players to help these special athletes unlock their full potential with their proprietary sports tech. This secret sports technology training invention was designed as a neurostimulator and created by Halo to help train players to perform at maximum levels...

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