The Collision of Sports and Retail

The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when looked at over the course of a career because of brands like Nike, Gatorade, Puma and so many more.

Because of this, the New Jersey Institute of Technology just released this detailed data visualization for members in the sports business and marketing community. I am passing the terrific information along to the Sports Techie community blog followers and readers because sports tech like the Fitbit is playing a bigger roll each year.

The graphic outlines the following:

  • A list of the biggest sports endorsements by athlete
  • Statistics on the brand performance after partnering with athletes
  • Cultural and social influence of the sports branding campaign
  • Benefits of athlete branding and marketing

Sports Techie, the retail side of sport business is so massive it makes your head spin. The likes of Nike, adidas and now Under Armour, split the retail pie up and there is still such a large amount of business leftover for like-minded businesses such as Fitbit to thrive.

Fitbit’s three-year relationship with the Minnesota Timberwolves paid off by creating more corporate wellness accounts. This is business development in action at it’s finest thanks to a sports tech product.

Jordan is given credit for signing the first mega endorsement deal with Nike back in 1984, my senior year in high school. Seems like yesterday when he was battling Larry Bird for all kinds of product endorsements.

My son will be a senior in thirteen years. Will their be a trillion dollar athlete because of a sports retail endorsement by 2032?

Go get your MBA, figure it out and let us know.

Thanks to NJIT for sharing the infographic.

See ya later sportstechie in Seattle, Atlanta and around the world!

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