Nike tagged posts

The Collision of Sports and Retail

The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when looked at over the course of a career because of brands like Nike, Gatorade, Puma and so many more.

Because of this, the New Jersey Institute of Technology just released this detailed data visualization for members in the sports business and marketing community...

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Tribez, Social Sports App Raising Seed Funding





Tribez. Social Sport App. Find, Connect and Play.

The Tribez app provides venues the platform to reach large audiences for group, social or casual sports play.

The Tribez app provides venues the platform to reach large audiences for group, social or casual sports play. I connected with Richard Sagar, founder and CEO of Tribez, on LinkedIn, he then reached out halfway across the world to me this week wanting to chat about his Australian sports tech startup and go at raising seed funding. The past 14 months his team of 5 developed a social sports app designed to innovate how everyone interacts with social sport and recreation...

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Lyft Atlanta Ride Share Driver

Ride Share Driving For Lyft Atlanta

Lyft Atlanta Ride Share Driving – Sports Techie blog

Lyft is my preferred ride sharing company even before Uber started started taking negative PR hits because of their corporate culture towards women employees primarily forcing their founder to step down. When I did not own a car, I relied on mostly public transportation and that means Marta buses and trains in Atlanta as well as relying on ride share. I bought a Chevy Cruze last year and now drive exclusively for Lyft although I am cleared for Uber too. Now 1,500 rides later, it has truly been an amazing opportunity to both meet people, see the Atlanta area and places I would probably never have visited otherwise, and to understand this new age, tech-driven business model...

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Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA

Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA

From Social Media night content, to Kiss Cam, to the Noise Meter, to promotions about upcoming games and shows, this giant video display was both easy on the eyes and so lifelike, viewers tend to watch the video board more than the live action.

Being at Golden 1 Center during the Sacramento Kings social media night as an industry expert on behalf of Panasonic was an ultimate fan experience I will never forget, thank you. Downtown Commons (DOCO) features the NBA’s most technologically advanced and sustainable venue. The Panasonic Solutions Group and I were given a private tour of the arena by team executives. I then conducted interview sessions with team management and a Panasonic executive...

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Coors Light and University of Texas football Fanband digital pledge to “Drink Responsibly”.

The Fanband interactive wearable adds smart device value to merchandise for teams, sponsors and marketing campaigns using an NFC chip that also functions as the backbone of Apple Pay financial transactions.  A simple tap to interact (Tap2Interact) with the wristband is taking the fan experience and driving engagement to the next level. Apple has recently opened the technology up and companies like the NBA and the Nike are using it on jerseys and apparel as is Digitize Your Brand (DYB), an interactive merchandise company. The Sports Techie community blog chatted with Rich Stein, CEO of DYB, after they activated the St. Jude Marathon in Memphis...

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McIlroy Still Hopeful Following a Strong British Masters Showing

Rory McIlroy will be hoping that his convincing performance at Northumberland’s Close Club is enough to show Ryder Cup selectors that his best form isn’t behind him.

After a winless season that has seen the Northern Irishman missing cuts left, right and center, Rory McIlroy put on one of his most impressive performances of the season last week at the British Masters, finishing second only behind fellow Irishman Paul Dunne. McIlroy will be hoping that his convincing performance at Northumberland’s Close Club is enough to show Ryder Cup selectors that his best form isn’t behind him and he has recently admitted that he is now essentially competing to stay in line for selection at next year’s tournament...

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Minnesota Gophers Football Virtual Reality App For Recruiting By FusionSports

University of Minnesota Golden Gophers Football and FusionSports Partner to Develop Virtual Reality Experiences

It’s Launching! – Minnesota Golden Gophers Virtual Reality (VR) Football Recruiting App.

The University of Minnesota Golden Gophers football program is about to launch a new virtual reality app for recruiting purposes ahead of the Holiday Bowl, designed and created by FusionSports. College players today have grown up intertwined with digital devices and most have likely spent half of their life owning a smartphone...

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Ohio University Online Master in Coaching Education infographic: The Evolving Modern Professional Athlete.

New Motion-Tracking Tech Allows NBA Fans to See Players Like Never Before.

New Motion-Tracking Tech Allows NBA Fans to See Players Like Never Before.

With the Rio 2016 Olympics at a close and the Paralympics underway, there were many exciting stories to come out of this year’s events including those with a sports technology focus, yet none received as much media attention as 12-time Olympic medalist Ryan Lochte and his three USA Swimming teammates involvement in the gas station fiasco down in Brazil which came to light after a video was revealed catching them all in a cover up lie. Hope Solo was suspended by US Soccer from the women’s national team after critical remarks she made after a semifinals soccer loss to team Sweden in Rio...

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Minute Media Football Fan Content Contribution Platform Powers HT Media Group India

Minute Media Football Fan Content Contribution Platform Powers HT Media Group India

Minute Media, HT Media Partner to Deliver Fan-Created Football Content

Minute Media, HT Media Partner to Deliver Fan-Created Football Content

HT Media in India will partner with Minute Media to deliver fan-created curated football content. The Sports Techie community blog chatted via Skype to Duncan McMonagle, SVP Strategy and Partnerships, Minute Media, at their London office about this enormous sports technology opportunity for the Israeli based company to engage with one of the largest digital markets in the world and the number two sized Facebook global country list of users by country. I also queried as to future company plans after raising $45 million in funding such as eSports...

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Mascots And Uniforms And The Effect On Winning

Mascots And Uniforms And The Effect On Winning

You probably have a favorite color that boosts your mood when wearing it. Maybe you even specifically look for clothing featuring that hue because you feel more confident wearing outfits of that shade. Some psychologists who study color say certain hues can influence a person’s mood, impact his or her brain activity and play a role in the individual’s posture. The Sports Techie community blog continues to even the playing field, this time with revealing data about the color of uniforms and information about mascots, and the possible influence they both play on winning or losing in sport. Uniform technology like adidas Climacool and Climaheat provide athletes with a jersey tech competitive edge...

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