ScoreStream is first to provide fan-driven scores, photos and chat with family and friends to digital devices of high school football fans on Snapchat beginning today, and to Buffalo Wild Wings B-Dub TV. The sports tech company out of Del Mar, CA developed a proprietary crowd-sourcing platform to generate live sports scores. Snapchatters now have the option to use geofilters to engage with real-time high school football games and scoreboards nationwide, sponsored by Gatorade. Buffalo Wing Wings patrons can also enjoy each score, image, conversation, highlight, and experience, from local teams at 600 restaurants nationwide on large big screen TVs. The Sports Techie community blog caught up with Derrick Oien, Founder and CEO of ScoreStream, about their latest business development milestones aimed at increasing awareness and adoption of their content, data and app, for teenagers to alumni, as a way for any fan to share and participate with sports across social media channels.
Snapchat’s “Geofilter” software product developed in Los Angeles, CA has location-based art overlays Snapchatters add to their photo and video Snaps, now enhanced with ScoreStream technologies. The end result is Snapchatters have live, visual scoring updates shareable with any friend, high school team fan or even the entire Snapchat online community.
“Dynamic Geofilters are a visual and timely way for sports fans to express the here and now of the game in their Snaps,” said Ben Schwerin, Director of Partnerships at Snapchat. “ScoreStream’s crowd-sourced content is far more local and personal than any other sports content currently available, and will fuel the high school spirit of our Snapchatters like never before.”
Look for the Gatorade logo and link to be on display as they have also partnered with the scoreboard Snapchat Geofilters for the 2016 high school football season.
All it takes for Snapchat users is to activate the location services option already enabled at thousands of high schools across the country. By doing so, Snapchatters will automatically see the option to add this Geofilter designed to appear as a scoreboard for their pictures and video snaps. The sports tech does the rest including arranging home and away schools, adding in school colors and updating live game scores for the web audience.
The live-score Geofilter process augmented by ScoreStream is similar to what happens with NBA overlays. Snapchatters use geofencing tech that provide custom graphic overlays within a specific area such as a stadium or field, and then push the original content to other users.
“Attendance at high school sporting events is two-and-a-half times greater than all pro sports combined, yet there has never been a comprehensive source for real-time high school sports content, until now,” said Oien. “Offering our crowd-sourced, hyper-local sports content to Snapchat’s unrivaled audience of millennials marks a sea-change in how local sports will be consumed going forward.”
Another key feature is the ability to submit each Snap to Snapchat for their team of curators when producing Live Story coverage of high school sport.
Buffalo Wild Wings
ScoreStream announced a syndication partnership with Buffalo Wild Wings for its crowd-sourced high school sports content to display at 600 BWW restaurants nationwide. Friday nights football just got a dose of cutting edge sports tech this fall at B-Dubs stadia via large HD screens showing ScoreStream’s real-time, hyper-local scores, photos and video highlights at each restaurant.
The process uses web widgets programmed to deliver each BWW location a custom, local high school sports lineup. If you haven’t seen Scorestream’s real-time score updates on the mobile app along with fan taken photos as well as informative and fun video clips of key plays and each stadium’s ambiance, now you can at BWW restaurants.
Oien said, “For each store there will be a customized display of scores/photos/videos for the schools in the area closest to that location.”
Wing loving fans can also watch a weekly national high school football highlights reel at B-Dubs compiled by ScoreStream.
The food, beverage and entertainment company launched in 1982 with a single Columbus, Ohio restaurant primarily for Ohio State Buckeyes fans. The BWW niche met the needs of a younger sport loving demographic that may not have had the money to stream cable, satellite channels and OTT in order to watch their favorite team ever week, or big conference, rivalry or bowl games.
BWW established their brand as a family, friends and fan friendly destination point with flatscreen TVs and HDTV, trivia games, wing-eating contests with prizes adults participate in, and tablets loaded with video games for kids.
Each B-Dubs restaurant is considered a stadium or stadia complete with natural lighting and an arrangement of seats centered around a U-shaped bar located in the center of the bar, a different model from the old wall hanging and massive overhead television arrangement. According to Bloomberg Business, when the first BWW national advertisement ran on ESPN ten years ago, the chain already had more than 400 locations.
ScoreStream is an early-stage, venture-backed start-up. Orien said, “We raised money back in July and will do so again this September.”
The ScoreStream mobile app delivers over 10,000 global games spanning 16 sports per week. “Most the current focus is on football, volleyball, lacrosse, and soccer right now,” added Orien. Last Friday night they produced 7,000 high school sports scores, a number that will ramp up to 11,000 to 12,000 this weekend with the start of Louisiana and the Pacific Northwest starting play. After Labor Day weekend, they will be live in all 50 states. Markets they expect heavy doses of user participation besides California include, Texas, Ohio and Pennsylvania, along with SEC and ACC football states such as Florida, Georgia and Alabama.
Their in-house team of ten employees runs all sports business relationships. Together, the ScoreStream team works closely with partners as the tech provider.
Orien explained, “ScoreStream delivers data to their partners as the scores come in. Partners like Snapchat do their technology magic with it on their end once it gets sent out in real-time.”
Traditional means of distributing live content included regional sport networks, radio and newspapers. Many businesses are facing the question as to how to get back to the youth market. Orien says, “We are tremendously successful with millennials and generation Z aged people, as well as parents, school administers and teachers. “
He added, “Snapchat and BWW are thriving clients and good partners for providing engagement, scores and company awareness.”
Sports Techie, Derrick, his wife and daughter all use SnapChat. While traveling in Nashville and Dallas last week, he sent Geofilter graphic overlays of the each city in his Snaps. His wife did the same thing at a recent Journey music concert in San Diego. I have a sportstechie snapchat handle and my nephew and nieces are on the platform as well. Kellan, my son is only three and loves technology and apps but has not found his way to opening up the Snapchat app, yet.
I went to the BWW website and was immediately shown where the nearby locations were at. It is my kind of place since I now love eating hot and spicy wings since moving to Atlanta and prefer restaurants with a lively atmosphere that have sports on big screen HDTVs, such as the case with BWW. Perhaps I will watch the 2016 Chick-fil-A Kickoff Game featuring UGA and UNC at the Georgia Dome at a local BWW.
— Buffalo Wild Wings (@BWWings) September 1, 2016
Both the @scorestream and @BWWings Twitter handles are worthy of a follow, especially because of the unique digital content such as timely BWW GIFs created around current events and marketing campaigns.
If you want to engage with live scoring, highlights and photos, video and chats, all associated with local and national level high school football games, there is no better source than ScoreStream.
See y’all later in Seattle, Atlanta and around the world.
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