New Carlsberg Live Match Centre By Deltatre For Barclays Premier League Is Live

Carlsberg Live Match Centre By Deltatre For Barclays Premier League
Carlsberg Live Match Centre By Deltatre For Barclays Premier League

The new Carlsberg Live Match Centre powered by deltatre is a pioneering, multi-platform website launched in London last week that brings together all the stats and facts from Barclays Premier League match days. The Premier League brought in deltatre because of its sports business expertise capturing live sporting events for fans and has developed this unique live match day product for the world’s most watched and supported football league. The Sports Techie community blog is excited to share this historical sports technology announcement by deltatre with BPL fans worldwide, in the United States and here in Seattle, home of Sounders FC in the MLS.

Carlsberg Live Match Centre

Martin Axford, Head of Digital Operations at the Premier League, said, “deltatre’s reputation for delivering complex, integrated digital solutions around live sports was a key factor in our decision to partner with them on this project. We believe the Carlsberg Live Match Centre will raise the bar on what fans expect from multi-platform coverage and change the way audiences follow the Barclays Premier League.

deltatre Powers the Carlsberg Live Match Centre for the Barclays Premier League
deltatre Powers the Carlsberg Live Match Centre for the Barclays Premier League

The fully responsive match day portal, available at, creates for the first time a digital destination for the Premier League’s global fan base. The site aggregates live informational and editorial content from across the League as well as personalized elements unique to individual users.  Among the components working together in real-time to generate this fan experience include:

  • Live scores and statistics plus as it stands/live league tables
  • Live bloging, text commentary and social media content
  • Individual user Fantasy Premier League scores
  • Pre and post match manager interviews and other non-match video content
  • Information for all 2013/14 matches
  • Exclusive live photos

Complemented by Opta’s official Premier League data feed and LiveWire Sport’s editorial services, the Live Match Centre’s responsive and scalable architecture ensures that the highest quality content reaches audiences everywhere, on every device within seconds of a major match event.  Additionally, the application offers a supplementary platform through which the Premier League provides value to corporate partners and maximizes brand association with the league.

deltatre Powers the Carlsberg Live Match Centre for the Barclays Premier League
deltatre Powers the Carlsberg Live Match Centre for the Barclays Premier League

Director of deltatre North, Hugo Sharman, elaborated, “Sports fans today are demanding ever more sophisticated and engaging content either as a companion to watching the live match on a big screen, or in isolation.  This live match solution meets that demand by blending live statistics, strong editorial and social content in one place, therefore providing a great experience for fans as well as adding value to Premier League’s brand partners.

About the Barclays Premier League:

The Barclays Premier League is the biggest continuous annual global sporting event in the world. Last season more than 13.6m fans attended matches with average stadium occupancy in excess of 92% for the fifth season in a row.  Across nine months of the year 380 matches are viewed in 212 territories worldwide. Coverage of the matches is available in approximately 804m households.

About deltatre:

There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Turin, London, Manchester, Lausanne, Paris, Munich, New York, Portland, Sydney, Miami and Mumbai, deltatre has over 27 years’ experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multi-platform and social. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we help keep our clients one step ahead. For more information, please visit m or follow us on Twitter: @deltatre.

Individual user Fantasy Premier League scores
Individual user Fantasy Premier League scores

Sports Techie, This is the perfect sports tech product because it has a proven sports technology platform designer in deltatre, one of the world’s top professional football leagues in the Premier League, and a Sports Techie global audience that loves having live statistics, insightful editorial and social media content all blended together in one digital place.

The Carlsberg Live Match Centre is the latest cooperation between deltatre and the PremierLeague and follows last year’s collaboration to deliver live match and studio graphics as well as other services for Premier League Productions’ 24/7 global broadcast content offering for licensees. You can learn more about how deltatre has influenced sports tech here.

The integration of Opta’s official Premier League data feed and the LiveWire Sport’s editorial services as part of this sports tech package adds value to BPL partners. deltatre digital sport projects are branding and social media opportunities that the Premier League took advantage of at their web site with hashtag #YouAreFootball.

If you are a fan of fantasy soccer, the Fantasy Premier League 2013/2014 in association with EA Sports is for you. Use the Carlsberg Live Match Centre on your smartphone, tablet and other mobile digital devices or inside your Sports Techie Cave on the SmartTV in HD, to track your individual user Fantasy Premier League scores.

Watch the Premier League on NBCSports Network this Saturday beginning with the Liverpool vs. Arsenal match at 7:45 am EST, and use the Carlsberg Live Match Centre Live to engage with scores, statistics and standing/live league tables as it stands, plus a Live blog, text commentary and social media content.

It’s a good time to be a Sports Techie and Premier League fan thanks to deltatre.

I will see ya when I see ya, THE Sports Techie @THESportsTechie –

Sports Techie Social Media Networks

Sports Techie Skype: sportstechie

Sports Techie Twitter: @SportsTechieNET:
Sports Techie Facebook Fan Page:
Sports Techie YouTube Channel:
Sports Techie Google+:
Sports Techie Google+ Community:

Sports Techie (Robert Roble) Google+:

Sports Techie LinkedIn Group:

Sports Techie Instagram:

Sports Techie Pinterest:
Sports Techie Moby Picture:
Sports Techie Myspace (Bob Roble):

Sports Techie Flickr:


One response to “New Carlsberg Live Match Centre By Deltatre For Barclays Premier League Is Live”

  1. […] I believe the top German media companies, broadcasters, football clubs, federations and leagues will enjoy working with deltatre. The history between Italy and Germany is long but their sports technology history together is relatively brand new. This should be a seamless sport business transaction based on the track record of deltatre. […]