Industry leading sports media and technology firm deltatre announced on Tuesday the acquisition of IMPIRE AG, a leading provider of premium sports data and digital media services, as well as TV graphics and performance analysis technologies in German-speaking markets. The Sports Techie community blog has documented the steady track record of growth of deltatre, and the acquisition of IMPIRE represents a significant step forward in deltatre’s strategic expansion and constitutes the first corporate acquisition in the Italian firm’s 28-year history.
deltatre and IMPIRE AG
“This union will give us the important opportunity to be closer to our customers and to deliver more fully in the German market directly.” – explained Giampiero Rinaudo, CEO and Co-Founder at deltatre .
Christian Holzer, CEO of IMPIRE, stated, “deltatre will offer us the strategic power to advance in the development and delivery to our national and international clients.
By combining the strengths and product portfolios of the two market leading companies, deltatre will be able to deliver a more extensive range of best in-class products and services to its global customer base. Moreover, deltatre will also tap into IMPIRE’s attractive client portfolio in German speaking markets, including top media companies, broadcasters, football clubs, federations and leagues. Organizations in the German market that will benefit from the deltatre’s new expanded solutions offering include: Axel Springer Verlag, ARD, Clubs as well as others.
Rinaudo said, “Inheriting IMPIRE’s great tradition of technical achievement will constitute a qualitative addition to our portfolio and, most importantly, deltatre will be in a prime position to offer a full spectrum of services not only in Germany, but also to expand to new markets in Central and Eastern Europe.”
Germany and Central/Eastern Europe
In addition to working together to offer a more comprehensive suite of solutions ranging from data gathering to editorial services, IMPIRE’s established presence in the Central European region will accelerate deltatre’s growth in target sectors within the area.
We are convinced that deltatre’s successful sporting track record makes it the best strategic partner for IMPIRE and we look forward to providing the market with new cutting edge solutions and services,” said Holzer.
The acquisition will also provide deltatre with the global ownership of key proprietary technologies and products such as the VIS.TRACK optical tracking system and the VT.GPS, an easy to use GPS solution for physical performance analysis.
About Impire AG
Since its foundation in 1988, IMPIRE AG has developed into one of the leading independent media service providers in Germany. Its list of clients includes most of the big broadcasters, publishers,media companies and football clubs as well as sports federations and leagues. IMPIRE’s extensive product suite comprises solutions for B2B (such as media clients, clubs, associations and corporates): professional editorial and broadcasting graphics services for TV, online, print and mobile as well as professional tracking, visualization and match analysis solutions. IMPIRE employs 48 experts in its three offices in Munich (Ismaning), Hamburg and Cologne. www.impire.de.
There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Turin, London, Manchester, Lausanne, Paris, Munich, New York, Portland, Sydney, Miami and Mumbai, deltatre has over 27 years’ experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multi-platform and social. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we help keep our clients one step ahead. For more information, please visit www.deltatre.com or follow us on Twitter: @deltatre.
Sports Techie, Germany loves sports and technology which means sports tech solutions and products are included. Acquiring IMPIRE’s sports tech assets such as the VIS.TRACK optical tracking system and the VT.GPS, gives deltatre more proven sports tech products to compliment the production of a game on the television or Internet second screen fan experience with innovative data, facts and graphics. Sponsors and partners will benefit by deltatre’s new branding, marketing and revenue generating opportunities.
I believe the top German media companies, broadcasters, football clubs, federations and leagues will enjoy working with deltatre. The history between Italy and Germany is long but their sports technology history together is relatively brand new. This should be a seamless sport business transaction based on the track record of deltatre.
The markets in Germany that will benefit from the deltatre’s new expanded solutions of products and services such as Axel Springer Verlag, ARD and Clubs should contact deltatre or ping me to find out more.
Consumers may not see the added value of the new deltatre sports tech acquired from IMPIRE in time for the Sochi 2014 Winter Olympics that begins today on NBC Olympics, however by the massive FIFA World Cup event in Brazil, these digital products and resulting performance data should be integrated into TV and web streams powered by deltatre and delivered to smartphones, tablets and other mobile devices of new customers in Germany, Southern and Eastern Europe, and all around the connected world.
Sending three virtual cheers to the Sports Techie community in Germany for your good fortune, hurray, hurray, hurray!
I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie
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