Mission Athletecare Enduracool Mobile Cooling Tour Officially Launched
The good folks at Mission Athletecare shared with the Sports Techie community blog reader’s, breaking news today about the official launch of their summer EnduraCool mobile tour over 14 states. A brand new, innovative mobile cooling truck for athletes on a mission, is being used for the biggest and most comprehensive consumer program the brand has commenced to date. This first-of-its-kind mobile cooling vehicle created for their Enduracool line has a goal to raise awareness on the dangers of heat illness and the benefits of using cooling strategies.
MISSION Athletecare Enduracool
MISSION Athletecare™, is known as an Industry leader in the fast-growing sports and athletics cooling business. The launch of its summer Enduracool mobile tour out of New York will span 14 states and be over 100 days long. The tour unofficially started at the end of May and is trekking across the nation visiting baseball, beach volleyball, outdoor basketball, racing, tennis, concerts, beaches, camps, marathons and more through the end of August.
Enduracool Video Link: Commercial
“We have always felt that all of our products are experiential, and by creating this mobile tour we now literally have a vehicle where thousands of active consumers can learn more about the dangers of heat related illness and try our products first hand at some of the biggest sports and entertainment events across the country,” said CEO Josh Shaw. “It is going to be a hot summer, and we have the perfect line of products to make sure an active audience can stay educated, informed and most importantly, cooled down from coast to coast.”
The Sports Techie blog is familiar with this sports technology company having blogged about their CourtGrip product as a legitimate competitive edge, according to Optosouce.
Launched in 2009, MISSION is uniquely focused on Athlete Engineered products designed to help athletes prepare, perform and rehab from competition. They are on a dual mission to deliver best-in-class innovations that are made to match unique needs of an athletic lifestyle. Through the M Foundation, the health and safety of youth athletes is promoted while simultaneously recognizing and awarding high school athletes that give back to their community.
MISSION Athletecare Brand Video 2014
The Mission Athletecare nationwide mobile tour for Enduracool educates users on topics such as how cooling towels are used to maintain health, while maximizing performance and preventing overheating. Their free cooling tour is a combination of event giveaways, product sampling, heat safety information and social media along with a retail program tied to tour stops.
Besides onsite activation, MISSION is pushing a new social campaign using the hashtag “#ThatsCold.” The campaign will combine all varieties of consumer-generated social media to the tour, with the most innovative user postings receiving prize packs and other custom giveaways from MISSION and its athlete partners.
To follow along on the Tour visit. MissionAthletecare on Facebook or @MissionAthlete on Twitter.
Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, David Wright and others, MISSION has quickly become THE pioneer of sports innovations for athletes. Working hand-in-hand with its athletes, trainers, doctors and scientists, MISSION is focused on “changing the game for athletes” – delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today’s athletes before, during and after competition. The company unveiled its patent-pending Court Grip instant traction enhancer in 2011 and made an indelible mark on the game of basketball, and most recently they unleashed the revolutionary line of Enduracool instant cooling accessories. The company has plans for releasing a host of new technologies and innovations in the months ahead as it continues on its quest for pioneering innovative sports technologies. Find out about MISSION at MissionAthletecare.com.
Sports Techie, My son and I were just at Lakeside high school in Atlanta watching the football team practice in the summer heat and humidity, and cooling technology came to mind. MISSION was born to provide all types and ages of athletes with the latest and greatest sports technologies for athletic activities, fitness and exercise.
The Mission EnduraCool™ Instant Cooling Towel is made from a proprietary performance fabric that instantly cools when soaked with water, wrung out, and then snapped in the air to activate the cooling properties. The patented technology, Powered by Coolcore™, works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect.
My parents live in the outdoorsy city of Bend and love to walk during the summer but the dry heat in Central Oregon is often a concern, so I will recommend Enduracool to them and to all the global Sports Techie community. Do not let the hot weather stick you to your couch watching your mancave all summer when you can get out safely together with cooling products like Enduracool.
I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie
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