Deltatre Forge CMS Platform Powering New World Rowing Federation FISA Website

Today, the World Rowing Federation FISA announced the launch of the governing body’s new online home for the rowing ecosystem, www.worldrowing.com. The Sports Techie community blog has a solid track record of announcing deltatre’s pioneering sports technology partnerships you can read more about here. Their user-friendly Content Management System platform delivered to the FISA is another sport business feather in the digital portfolio cap of deltatre’s many impressive worldwide business development accomplishments.

FISA Website
The FISA web site portal was created by digital sport market leader deltatre. It combines FISA’s compelling history in the rowing community and deltatre’s deep knowledge of the digital sporting world  and their tech. The new FISA website provides rich and intuitive content and acts as an innovative primary touch point to grow the Rowing Federation’s global audience, according to deltatre PR.

A key part of deltatre’s innovative strategy to revamp FISA’s digital media presence is a responsive and easily accessible portal that allows the same deep coverage across multiple devices, maximizing FISA’s online capability with a full digital experience.

The new rowing platform, based on Forge, deltatre’s leading proprietary CMS, showcases a modern look and feel, an intuitive navigation system with richer page content, aiming to raise the profile of all rowing disciplines and communities, increase fan-participation and improve their experience.

In line with “deltatre’s focus on an immersive user-experience, the new site includes live coverage of the major World Rowing events on computer or mobile platforms, with exclusive live videos and race trackers, photos, and quotes from the top athletes. deltatre’s innovative LiveBlogging platform will also be used to provide an even more connected browsing experience, engaging users globally through videos and event information.

Worldrowing.com also includes a news and multimedia hub, aggregating content from social channels. Additionally, deltatre’s unique LiveBlog section on the homepage gives a unique sense of live during major events, engaging users through a new Athletes section which includes editorial and results data.

“deltatre’s extensive digital sports experience and high-profile sport events worldwide is the reason we entrusted them with the renewal of our digital platform” – said Matt Smith, FISA Executive Director – “We have high hopes that this project will generate considerable interest in our events, our many new projects and clean water initiatives. Especially, we seek to connect and grow stronger relationships with our audience.”

“With this project, we have expanded our portfolio to a new sport, and are extremely proud that it is with the World Rowing Federation” – says Stefano Rigat, Director of International Markets at deltatre – “We see this new site as a vital showcase which will project the personality of the sport of rowing and all those who participate, connecting with fans through stories and rich information, via every device.”

To see the new FISA website, please visit www.worldrowing.com.

About FISA:
The World Rowing Federation, FISA (from the French, Fédération Internationale des Sociétés d’Aviron) is the world governing body of the sport of rowing. It is empowered by its 142 member National Rowing Federations, the National Olympic Committees and the International Olympic Committee. FISA sets the rules and regulations for the practice of the sport, in all its forms including elite, para- rowing, coastal, masters and aspects of indoor rowing. FISA oversees sanctioned World Rowing events and provides advice and expertise for the organization of rowing regattas. The Federation also works on athlete and coaching education and other matters relating to the sport and its development.

About deltatre:
There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Turin, London, Manchester, Lausanne, Paris, Munich, New York, Portland, Sydney, Miami and Mumbai, deltatre has over 27 years’ experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multi–‐platform and social. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we help keep our clients one step ahead. For more information, please visit www.deltatre.com or follow us on Twitter at handle: @deltatre.

Sports Techie, Rowing is an ancient sport that goes back many centuries and is truly worldwide in scope. The ancient Greeks and Romans, along with Native American’s, as well as the good folks in Seattle and Bend and across the planet, all love to participate in rowing events. Whether they are manufactured with old-growth tree wood or the latest shell materials and technologies, the experiences are the same everywhere just like the new FISA web portal is for users and visitors thanks to deltatre sports tech, fast becoming an Industry standard.

I sold high-end rowing machines in the past and have also rowed in the ocean, rivers and lakes so for me the benefit of this sport is truly cross-generational. Row with your family, friends or stream an NGB sponsored event on the world rowing website in order to soak in the fitness and exercise skills it takes to compete and have fun while doing so.

As digital devices become waterproof or if you have an action cam, take your smartphone and tablets out on the water and record your performance for social media sharing and mechanical analysis by experts. I have a place in my heart for para-rowers who with the help of prosthetics and other tools, can enjoy this sport and compete at the highest-levels.

Row, row, row your boat, gently down the stream and if you want to learn how to that, the new FISA web site is there for you thanks to deltatre.

I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie

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