Center Court Marketing, The All Everything Tennis Digital Business Solution Launches In Austin
The tennis Industry is undergoing a much needed business upgrade and Center Court Marketing recently launched out of Austin, Texas to fill the needs of companies, players and schools that need help with their digital assets. By providing both digital and traditional marketing services, this startup ramped up in a little over four weeks’ time as a division of Workhorse Digital. The Sports Techie Community blog spoke to Israel Castillo, Vice President and 27-year tennis expert, about their ability to help with club management, event and tournament production, sponsorship development, and outreach to communities.
Center Court Marketing Powered By Workhorse Digital
Workhorse Digital was founded 11 years ago and has a veteran team of professional designers, coders and project managers providing the digital agency work for new Center Court Marketing clients. One of their fun jobs was the redesign of the Pandora website for us music fans.
The Center Court Marketing analytics based approach, supports clients searching for improved results via timely performance review, analysis and improvements. Castillo has positioned the company to provide core services such as comprehensive digital strategy, social media management, responsive website design and development, software development, email marketing, app development, branding and public relations.
The reason Workhorse decided to enter the tennis world is because Castillo, with his hard earned understanding of the tennis industry and rolodex of contacts around the world, especially in North America, South America and Europe, convinced their tennis loving owner the opportunity was ripe to provide these much needed services to facilities, clubs and tournaments, organizations, events and directors. Castillo’s expert perspective understands tennis businesses are at a crossroads, and in order to stay updated with the latest digital marketing methods and tools, like many other Industries are facing, they need help.
“We are excited to have created a first of its kind agency,” said Center Court Marketing CEO Grant Chambers. “Our Vice President, Israel Castillo, worked as a professional in the tennis industry for 23 years and has extensive experience in tennis facility management, event production, tournament operations and sponsorship development. The Center Court team also includes seasoned designers, developers and marketers allowing us to meet any marketing need our clients may have.”
If you have a need such as a new or revamped web site, are a pro who wants more exposure or generally wants to increase marketability and digital presence via marketing such Twitter, Facebook and email campaigns aimed at increasing customers while improving retention, this might be your business solution. Country clubs, tennis camps and junior development programs are prime sources of leads for Center Court Marketing. If you want to increase your audience, revenue and grow numbers, Castillo has the infrastructure in place to assist with online growth.
“Our unique blend of backgrounds and experience will allow us to provide a comprehensive array of services as well as bring a thorough understanding of how the tennis industry operates. That combination translates in to a better end product for our customers and less time spent in a discovery mode,” said Center Court Marketing Vice President Israel Castillo.
Another tool to consider is their template approach to providing web sites that synch with mobile device needs, rather than have two separate applications to handle a website and app, they can provide a single interface saving you both money and time.
Customized sites can run into the $20,000 range and often take 3-4 months of discovery to design and become operational, with Workhorse Digital producing finished products and print, you can expect most any opportunity to be more in tune with budgetary needs and delivered in a fraction of the time as competitors.
About Center Court Marketing:
Center Court Marketing is a full-service marketing agency focusing solely on serving the tennis industry. Headquartered in Austin, TX, the agency boasts a team of 20 tennis industry and marketing experts. Center Court Marketing is a division of Workhorse Digital, LLC. To learn more, visit http://www.centercourtmarketing.com
Sports Techie, Castillo feels this is a ‘white space’ opportunity in that they can create the standard and lead the way when before it was virtually nonexistent.
USTA and Tennis Industry Association members are encouraged to contact Israel. If you have a 501-C nonprofit business in the tennis niche, give Castillo a ping at [email protected] They are already teaming up with a local city park with a public tennis facility that needs an online reservation system on a mostly pro-bono arrangement.
This sports technology company has set goals to grow users profitability, sponsorships and branding exposure through an increased Internet presence. If you are a club or business owner, manager of a college camp, or a low ranking ATP or WTA pro, Center Court Marketing might be the sports tech partner you have always wanted.
Israel is getting ready for the fun F1 race this weekend in Austin, TX but welcomes your call or email anytime.
See y’all later in Seattle and here in Atlanta.
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