Campus Insiders (www.CampusInsiders.com), the leading digital content syndication source and online destination for college sports fans, announced today the redesign of its site and content offerings, and a multi-year partnership with Cadillac. The Sports Techie community blog is excited to share this breaking news as the college basketball season winds down and the NCAA March Madness tournaments begins next month which you can follow along at the new Campus Insider web site now partnered with Cadillac .
New Campus Insiders Website
The new Campus Insiders site offers a network TV-like experience featuring 24 hours a day, seven days a week, live streaming and video on demand content centered on the top college conferences and programs from around the country.
CampusInsiders is a partnership between IMG College, America’s leading collegiate marketing agency, and Silver Chalice, whose chairman and founder is Chicago Bulls and White Sox owner, Jerry Reinsdorf.
Campus Insiders features ad-supported content syndicated to websites, mobile applications, over the top devices and other Internet Protocol delivered experiences. Current partners today include Yahoo Sports, Rivals, USA TODAY Sports Digital Properties, YouTube, Synacor’s cable, satellite and telecom customer portals, Dailymotion, MobiTV, Roku and more.
“Campus Insiders’ content, programming, functionality and site design have resulted in a true digital destination experience for college sports fans,” said Crowley Sullivan, Executive Vice President and General Manager, Campus Insiders. “We are proud of the strides that Campus Insiders has made, and we will continue to enhance our offerings and content in a compelling way to remain on the cutting edge within the sports and digital media space.”
The easy-to-navigate site includes:
· An enhanced user experience, social media integration, and improved site functionality
· A 24×7 experience, with the ability to access a host of daily HD live and VOD programming, including more than 1,700 live games, news reports, scores, studio shows and other original and featured content
· A scrolling news ticker that enables fans to be plugged into the latest information across the country, including reports from veteran sports journalists Bonnie Bernstein and Seth Davis.
· Regular interviews and featured commentary from Campus Insiders’ stable of nearly 100 “Insiders” at top universities and college campuses across the country who offer ‘behind the scenes’ and inside access unlike anywhere else.
· Custom network experiences featuring content tailored to Campus Insiders’ partners like the Big 12, Atlantic10, Mountain West, Patriot League and the West Coast Conference
Equally significant is Campus Insiders’ multi-year partnership with Cadillac. Campus Insiders will include Cadillac-branded content and integrations throughout its daily college sports programming, including its live game productions and its daily show “The Download with Bonnie Bernstein.”
Additionally, Cadillac will serve as the presenting sponsor for the twice-weekly “Seth Davis Show,” which features Davis conducting long-form interviews with some of the most well-known college sports personalities.
“It helps us target a younger, highly educated, very affluent group,” says Craig Bierley, General Motors Co.’s Detroit-based global advertising director, saying that use of tablets and other mobile devices is dramatically higher among its target demographic.
About Campus Insiders
Campus Insiders is a partnership between IMG College and Silver Chalice, making it the premier online destination and leading digital content syndication source for college sports fans. Campus Insiders features high-quality unrestricted content, including live studio shows, video on demand (VOD), and more than 1,000 live games, available on multiple platforms and distribution points. For more information visit, www.campusinsiders.com.
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.
Sports Techie, We spoke to Crowley Sullivan last October about how Campus Insiders Is The First Digital-Only Free College Sports Network. So it really comes as no surprise that Sullivan said, “We’re proud that a partner like Cadillac recognizes the reach and impact that Campus Insiders can provide to engage the college sports audience.” These two like-minded companies are on the same page when it comes to the impact college sports has on fans around the United States and world.
Any time a website can upgrade the user experience, increase functionality and add social media enhancements, the fan experience improves and so does sponsorship ROI. We live in a 24/7 world so providing live and archived content is the way of the future. I love the news ticker feature and applaud Campus Insiders for understanding the value it adds to a web site, in fact, it is something the Sports Techie community blog is looking to implement in the near future.
The Campus Insiders staple of over 100 contributors who have “Inside” collegiate connections is compelling and reason to follow them on a daily basis with your mobile devices. Finally, tailoring content for collegiate properties is a Campus Insiders sport business model that has ever increasing traction and is sure to continue growing in 2014 as more collegiate leagues and conferences come on board.
Finally, when your web site partners with a prestigious brand such as Cadillac who signed on as a presenting sponsor and will provide custom content and integration for the new Campus Insider website, you have to be doing something right in the ultra-fast changing collegiate sports landscape.
Bravo to Cadillac and Campus Insider on their historical digital partnership. Bring on the Final Four.
I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie
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