SignalShare Expands LiveFi Offering to Create the First End-to-End Audience Engagement Platform for Live Events
The Sports Techie community blog last spoke to Signal Share, a top provider of mobile engagement solutions for mass audiences and live events back in March of 2013, so it was our pleasure to reconnect and chat with Joe Costanzo, founder and CTO, about the rollout announcement of the new LiveFi nGage, an integrated product suite for venues that allows fans to engage while driving revenue for sport clients. Signal Share launched LiveFi nGag across the company’s high density WiFi networking solution as a robust audience engagement platform making it an Industry first for sports, entertainment and corporate event business at live events. The newest SignalShare sports technology offering is a one place to go, scalable and easy to use interface ready to keep fans connected, while delivering business intelligence via a backend contact management system about each fan, in order to better manage marketing efforts and help generate money towards the bottom line.
SignalShare
Signal Share is based in Raleigh, NC and was founded five years ago to build custom and reliable high-density WiFi networks designed to support digital programs on mobile devices for sports, entertainment and corporate venues. They service people’s communication and data needs via mobile devices at live events.
Since last year, the company has tripled their number of employees to a staff of 20 full-time plus sub-contractors. Costanzo said they are not done with growth, additional acquisitions and mergers are forthcoming ramping up staffing to 100 people of mostly engineers, sales and marketing experts. AT&T and other competitor’s best take notice of their pioneering ways as a capable network provider. Together with their hardware tech partners, the WiFi and networking side of the business is poised to explode, taking on new users such as the University of Maryland basketball and football venues two weeks ago.
Costanzo explained that SignalShare analytics show that venue or event-specific native apps rarely show up in the top 10 apps accessed during an event by attendees. Therefore, LiveFi nGage provides a new means for venues to immediately engage with live event attendees over their browser via HTML 5, while also driving traffic to the venue’s mobile app. Once attendees log onto event LiveFi, they are directed to a customized fan portal with real-time event-related news, messages and social posts. Whether you want to inject messaging, position sponsors, or deliver public safety and communicate information, this do-it-all product is your sportsbiz match.
“The widespread use of smartphones and smart devices – and the network congestion inherent in crowded venues – has created huge demand for reliable WiFi at major sporting and entertainment events and conferences,” said Costanzo. “With this platform expansion, SignalShare is building on its vision to make the network not just a pipeline – but a gateway through which venues can more intimately and seamlessly interact with attendees.”
LiveFi nGage
With the addition of LiveFi nGage to their high-density networks, existing clients and potential prospects can count on robust content delivery aimed at assisting sport teams, music promoters and convention hosts with a deep dive look at who their audience is, and how they are engaging with digital content. They power the type of content and targeted promotions that improve both the live event fan experience, and revenue streams.
Costanzo said, “SignalShare’s expanded LiveFi platform combines a powerful network, data analytics and a browser-based Fan Feed to create an intuitive way for venues to engage fans and deliver targeted promotions to drive loyalty and improve their bottom line.”
The Fan Feed’s web-based capabilities allow for interactive features and content, such as crowd-sourced voting, and link into E-merchandise, ticketing and POS engines to deliver new revenue opportunities for venues. In addition, Fan Feed becomes an extension of venues’ digital advertising strategy – enabling advertisers and sponsors to deliver targeted, actionable messages directly to attendees on their mobile device.
LiveFi nGage consists of the following:
Fan Feed: The nGage Fan Feed delivers a mash-up of event-related content, social feeds and promotions directly to attendees’ browser, enabling fans to engage with event content and their social networks – all in one place. And because it’s web-based, there’s no download required.
Data Analytics: The nGage analytics engine captures audience usage and interaction data over the WiFi network, revealing how attendees engage with digital content. This treasure trove of data helps venues optimize communications – putting the right content into the right hands at the right time and place.
Monetization: nGage Monetization helps venues target promotions in order to drive concession, merchandise and ticket sales. As a messaging platform, LiveFi also provides a means for advertisers and sponsors to reach event attendees, delivering a new revenue stream for venues.
SignalShare’s LiveFi mPower high-density networking solutions are used across major entertainment, sporting and corporate venues enabling moderate to extreme data consumption demands of Sports Techie mobile consumers. LiveFi mPower incorporates the latest technologies and any necessary third-party infrastructure for the design, installation, operation and optimization of each network for peak performance regardless of venue or crowd size.
Specialties: High Density Wi-Fi Deployments, Fan and Audience Engagement, IP Network Design and Architecture, Business Intelligence Systems and Architectures.
To learn more about SignalShare’s solutions for the live event market, visit www.signalshare.com.
About SignalShare SignalShare specializes in mobile engagement for mass audiences. The company optimizes wireless networks and empowers data-driven digital marketing initiatives to help organizers of large-scale live events connect with fans and guests in entirely new ways. SignalShare’s proprietary audience engagement platform, LiveFi, leverages real-time analytics and dynamic messaging to deliver location-aware customized content – including offers, discounts and call-to-actions – to attendees’ mobile devices during events. Top sports, entertainment and corporate brands, including The Sands Expo, Sacramento Kings, Houston Rockets, Indiana Pacers, IBM and the USTA U.S. Open rely on SignalShare to provide an exceptional fan experience. SignalShare is headquartered in Raleigh, NC. For more information, go to www.signalshare.com or visit us on Twitter @SignalShare.
Sports Techie, The increase in connected smartphones and smart devices has created a new opportunity for the event industry to serve fans. SignalShare’s Live-Fi platform is a dynamic messaging engine that provides data collection and reporting. This provides valuable insight into each mobile user at all events, providing the venue or event organizer insightful metrics about audience engagement.
SignalShare’s customers wanted more network features, and nGage answered that need. Their Fan Feed provides a collaboration of event-related content, social feeds and promotions directly to attendees’ browser; Data Analytics captures audience usage and interaction data over the WiFi network; and Monetization helps venues drive concession, merchandise and ticket sales, while opening up a new revenue stream through networking advertising and sponsorships.
Joe’s team is able to work with any CRM interface needs such as Salesforce via an API or file dump that is imported into the system. Their local storage of big data is a strong feature as is the cloud based CMS and backend IT. The selling of sponsorship and inventory are part of the Indiana Pacers NBA case study best practice available to peruse on their website.
If you are in need of better business intelligence, data analytics and mobile device connectivity, Signal Share has you covered.
See y’all later in Seattle and here in Atlanta.
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