merchandise tagged posts

How Sports Teams Can Merchandise Their Logo More Effectively

How Sports Teams Can Merchandise Their Logo More Effectively – Sports Techie blog

Sports teams often are tasked with increasing enthusiasm within their fan base, which often leads them to consider alternative methods of brand marketing. One of the most effective ways of exciting fans is to provide them with branded merchandise. The Sports Techie community blog is curated by me. I used to sell apparel and merchandiser to the old Seattle SuperSonics Team Store while working in the ASI industry for ALS Sportswear as the Director of Sales...

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Why is Golf the Sportsman’s Sport?

It is no secret that golf is a popular pastime amongst many professionals, and it seems that is also true for elite athletes

Why is Golf the Sportsman’s Sport?

How many times have you seen pictures and/or videos of top sportsmen and women of other sports on the golf course? Be it Formula One world champion Lewis Hamilton, England and Tottenham Hotspur soccer star Harry Kane or five-time Super Bowl-winning quarterback Tom Brady, it seems that golf truly is the sportsmen’s sport of choice.

It is no secret that golf is a popular pastime amongst many professionals, and it seems that is also true for elite athletes...

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Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA

Sacramento Kings Social Media Night At Golden 1 Center Powered By Panasonic USA

From Social Media night content, to Kiss Cam, to the Noise Meter, to promotions about upcoming games and shows, this giant video display was both easy on the eyes and so lifelike, viewers tend to watch the video board more than the live action.

Being at Golden 1 Center during the Sacramento Kings social media night as an industry expert on behalf of Panasonic was an ultimate fan experience I will never forget, thank you. Downtown Commons (DOCO) features the NBA’s most technologically advanced and sustainable venue. The Panasonic Solutions Group and I were given a private tour of the arena by team executives. I then conducted interview sessions with team management and a Panasonic executive...

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CES: Panasonic Immersive Entertainment AR Projection And Mixed Reality Technology

CES: Panasonic Immersive Entertainment AR Projection And Mixed Reality Technology

CES 2018: Panasonic Immersive Entertainment AR Projection And Mixed Reality Technology – Sports Techie blog.

The International Consumer Electronics Show (CES) 2018 was the perfect tech event for Panasonic to celebrate their 100-year company anniversary together with consumers and vendors of electronics. This was my first CES so naturally I was excited to be in attendance on behalf of Panasonic USA and THE Sports Techie community blog. My experience was made even more memorable because of the two-hour power blackout at Central Hall. I attended the world’s best electronics trade show as a social media influencer and industry expert...

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Coors Light and University of Texas football Fanband digital pledge to “Drink Responsibly”.

The Fanband interactive wearable adds smart device value to merchandise for teams, sponsors and marketing campaigns using an NFC chip that also functions as the backbone of Apple Pay financial transactions.  A simple tap to interact (Tap2Interact) with the wristband is taking the fan experience and driving engagement to the next level. Apple has recently opened the technology up and companies like the NBA and the Nike are using it on jerseys and apparel as is Digitize Your Brand (DYB), an interactive merchandise company. The Sports Techie community blog chatted with Rich Stein, CEO of DYB, after they activated the St. Jude Marathon in Memphis...

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Is The English Premier League the Best Soccer League in the World? – Sports Techie blog.

Is The English Premier League the Best Soccer League in the World?

There is a regular argument in soccer or football as they call it in England, as to which league is the best. Now there are different factors to consider in this argument, so it is necessary to look at the debate for different angles. Does ‘the best’ mean most watched? Or highest revenue? Or best players? The Sports Techie community blog knows the answer is not an exact science, rather an opinion. Let’s take a deeper look and drill down into the different areas:

The signing fees of football players has rocketed in recent years and this year saw Neymar sign for PSG from Barcelona for an astronomical €222m.

Best players

The bigges...

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IceJerseys Delivers Official Licensed Merchandise To THE Sports Techie Community.

IceJerseys offers authentic, officially licensed NHL, NFL, MLB, NBA and soccer sports merchandise as an international, online e-commerce store in operation and driven by tech since 1999 from Montreal, Canada. This review of the purchasing experience and products for THE Sports Techie community blog was fun to go through as a consumer and fan of all sports. I experienced what Canadian, American and fans around the world go through via the web buying experiences including paying with U.S. dollars, speaking with Quebec-based customer service agents and chatting with IT personnel.  Overall, it was a seamless fan experience thanks to IceJerseys.com and their up-to-date shopping technology.

IceJerseys Online Store...

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Bitcoin in Sport: Why Franchises Should Follow the Cryptocurrency Culture

Bitcoin in Sport: Why Franchises Should Follow the Cryptocurrency Culture

Bitcoin in Sport: Why Franchises Should Follow the Cryptocurrency Culture

Future Money” (CC BY 2.0) by xlowmiller

Sport and money go together like hands and gloves. The Sports Techie community blog has been never covered the topic of bitcoin, capital for future generations.

Bitcoin in Sport And Future Generations.

Bitcoin

To make the sporting world go round, as a franchise owner, a coach, a player or even a fan, you need money. From advertising and sponsorship deals to salaries, transfer fees and even buying tickets or betting on a game, sport needs money. In fact, such financial might of sport on all fronts that it’s projected to become an industry worth $73.5 billion by 2019.

However, as strong as the bonds are...

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The Fan Experience Hijacking of Fan Engagement.

ScoreMore is a sports tech startup at the convergence of sport, technology, entertainment and media. This mobile software solution hosted in the cloud transforms fan to fan engagement, all while generating incremental sponsorship and advertising revenue for teams, leagues and associations. Since October, I have been the Director of Business Development at ScoreMore, increasing brand awareness while setting up and participating in meetings with the Fortune 100, professional and college sports organizations, global technology companies, and investors. Last month, my colleagues attended the 2016 Fanalyse European Summit for Fan Engagement and Fan Experience at the Principality Stadium in Cardiff, Wales...

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A Billion Dollar Industry: The Story Behind the Massive E-Sport Economy

A Billion Dollar Industry: The Story Behind the Massive E-Sport Economy

What do the economics of the gaming industry look like?

What do the economics of the gaming industry look like?

The US gaming industry pulled in more than $23 billion in 2016, according to figures by Newzoo. Globally, the industry is worth $100 billion a year, and is predicted to rise at close to 10% a year. Exciting new technologies such as VR do contribute to such growth figures; the most potent driving force behind these impressive numbers, however, is the simple mainstreaming of video gaming. No longer are video games and tech the province of game-addicted teenage boys. Rather, they draw millions of people in from every age group...

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