Topps And MLS WORKS Launch Fan Customizable Healthy Habits Team Cards
Major League Soccer continues to push forward into the mindset of fans around the country with a customizable Healthy Habits Card produced by Topps Company, Inc., together with MLS WORKS. This innovative MLS community outreach initiative was designed for any age fan to create a personalized trading card with their image and favorite team jersey by following three steps of an interactive online process at getactivewithmls.com that highlights each person’s reasons for living a health conscious lifestyle. I had fun demonstrating how this new sports technology product works for the Sports Techie community blog readers and followers by creating a Healthy Habits card with an image of my toddler aged son together with his favorite soccer team kit of the Seattle Sounders FC that showcased his love of Gerber organic food, milk and dancing.
Get Active With MLS
For the first time ever, sports tech has evolved to the point where kids and adults have the opportunity to make a MLS caliber Topps card and then share it over social media networks. Cheers to MLS WORKS and Topps for inventing a process that focuses on promoting healthy activities and fan team loyalty while emulating the on-field performances and off-field civic duties of football superstars.
Fans are asked to upload a picture then choose the latest MLS jerseys for the team they root for. It’s as easy as uploading a headshot, selecting your jersey and adjusting your card images. The next step is to tell MLS why how you stay healthy by answering a series of health related questions for the back of the card.
The custom Topps Healthy Habits Card gives users three options in which to receive the instant classic product. Either print a virtual card at home, share it with family and friends over social media channels or purchase a pack of 8 cards. The fact that each finished card promises to be the same quality, look and feel as the cards that Topps manufactures for MLS card releases at a retail price of $9.99 makes for a unique digital fan experience.
MLS WORKS and Topps have developed a website at www.getactivewithmls.com/tradingcard where visitors can construct their own Topps Healthy Habits card.
“We are constantly looking for ways to engage with a younger more tech savvy audience, and the ‘Healthy Habits’ cards will hit on all the initiatives that our company and our partner Major League Soccer, are looking to achieve,” said Jeff Heckman, Digital Category Marketing Manager at Topps. “Fans can take their own pictures and superimpose their favorite team jerseys into the shot, and print them out with a host of new messages on the back; your own customized soccer card to share and trade.”
The 2015 Topps® MLS set is now available at Topps.com, hobby shops, and select retailers, with several upcoming MLS club promotions to be announced in April in addition to this initiative.
About The Topps Company, Inc.
Founded in 1938, Topps is the leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include the NFL, MLB, UFC, MLS, WWE and other trading cards, sticker album collections, and collectible games. The Company’s confectionery brands include Bazooka® bubble gum, Ring Pop®, Push Pop®, Baby Bottle Pop® and Juicy Drop ® Pop lollipops. For additional information, visit Sports Cards and Entertainment Cards at Topps.com and follow us on facebook at facebook.com/Topps, on twitter @Toppscards, and now on Instagram @ToppsSports.
About Major League Soccer
Headquartered in New York City, Major League Soccer features 20 clubs throughout the United States and Canada. The 2015 season will feature the most comprehensive U.S. media rights partnership in the history of the league, as eight-year agreements with ESPN, FOX Sports and Univision Deportes will commence. The 2015 regular season schedule can be viewed here. For more information about MLS, visit www.MLSsoccer.com.
About MLS WORKS
MLS WORKS is Major League Soccer’s community outreach initiative dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport. Get Active with MLS is a program that encourages kids 7–14 to get healthy and active. The program provides free grade-aligned activities and games for kids, along with healthy-living information for parents, youth groups, and educators. Since its inception in 2007, MLS WORKS has supported the fight against childhood obesity. The Active Bodies Active Minds program educates children, parents and teachers about the importance of living a healthy lifestyle, while providing resources in areas of fitness, nutrition & education. Click here to join the ABAM club and pledge to live a healthy lifestyle.
Sports Techie, as you can see in the soccer media and Kellan Roble, Get Active With MLS, Healthy Habits Card images in this blog, not only is this fun to do, it does indeed enhance lifestyle choices by kids, coaches and fans across the nation. Obesity, like MS, ASD and lack of food, are social and medical issues we have focused on defeating too.
The expansion MLS team in Atlanta begins play in 2017 so fans in Georgia and around the south can look forward to using the new team jersey for their own Healthy Habits Cards once it gets released in the near future. By that time, Kellan may switch allegiance to the local franchise but something tells me he will always love the Sounders.
Using social media as a business distribution mode is genius as is creating the Topps custom trading card process.
It sure is awesome to be a Sports Techie member during this unprecedented era of sport technology industry explosion for the greater good.
See y’all later in Seattle and here in Atlanta.
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