Back in October, I wrote an article for the Sports Techie community blog featuring Dachis Group’s data on the World Series. Dachis Group was recently acquired by Sprinklr to strengthen their standing as a New York-based social media analytics firm trying to master the CRM suite space. Brian Kotlyar, avp demand generation, reached out to share similar Big Data about The Masters using the Sprinklr Social Relationship Platform. Sprinklr is a cloud software platform that enables large enterprises to drive their business goals by creating real, human relationships through social networks. Sprinklr added Dachis Group’s social media strategy platform to its technology, to offer brands and marketers a full-service shop to manage campaigns, according to Sprinklr CEO Ragy Thomas.
Master Social Media Leaders
Sprinklr has been tracking all the athletes, hashtags, and sponsors and here’s what they’ve seen:
153,300 total social mentions related to The Masters so far
The most popular hashtag is #masters2014 with 6,224 mentions
IBM is getting the most value for its sponsorship with 4X the mentions of Mercedes
John Senden might have a second-round lead in the tournament, but he is trailing in social mentions at 243, while Bubba Watson has garnered 7,400 mentions thus far.
A bit more on players:
Social Media Leader
Bubba Watson (7,400 mentions)
Adam Scott (5,400)
Rory McIlroy (4,500)
Phil Mickelson (2,300)
Bill Haas (2,300)
Jason Day (1,500)
Jason Dufner (1,300)
Graham DeLaet (1,000)
Fred Couples (1,000)
Jordan Speith (932)
Sprinklr and Dachis Group
Sprinklr, is a provider of Cloud software that allows clients to manage cross-division, cross-platform social media marketing delivery. They bought Dachis Group, a Texas-based social business services provider. The companies will combine to push a social point and service integration into some of the world’s largest organizations, something Dachis Group has been doing for over five years with its consultancy service, but has struggled to gain accelerated market share with over the last 12 months.
“After many years of traveling independently, Sprinklr and Dachis group found each other,” said Ragy Thomas, CEO, Sprinklr, in a blog post about the buyout. He also said, “Dachis Group accelerates Sprinklr’s roadmap by at least 12 months. By bringing brand analytics, content optimization and employee advocacy to Sprinklr’s industry leading Social Relationship Platform.”
Sprinklr’s acquisition of Dachis Group created the industry’s largest end-to-end Social Relationship Platform. But how will large brands benefit?
- Monitor and optimize brand health with real-time analytics
- Protect their brand with integrated governance
- Amplify messages through employee activation
More than 250 globally recognized brands are Sprinklr clients, most of which are also leaders in the social space. Their [email protected] Scale™: Offers Community Management Engagement, Moderation and Content Creation.
Sprinklr delivers real-time marketing capabilities, giving brands the ability to quickly analyze campaigns and react. Dachis Group specializes in monitoring social media conversations and identifying online influencers.
Sprinklr has raised $37.5 million in venture capital and Dachis Group raised $57.5 million. The companies did not disclose the terms of their deal. They said Dachis’ Austin headquarters would remain open with its workforce in place.
Sports Techie, Looking at the Masters social media leaders compared to the Masters score leaders provides an interesting look going into Saturday’s play being broadcast on ESPN.
Tiger Woods is not playing due to injury but his 3.8 million followers on twitter would undoubtedly rocket him into the social media lead if he was healthy.
Overall leader Bubba Watson has a 137 after two days and just over a million followers on Twitter including me. Defending Champion Adam Scott is tied for third at 141. Scott has been in top 11 through 36 holes in his 6 of his last 7 majors so chances are good for him to keep pace and followers. Rory McIIroy is tied for last in 46th place with a 148 but that does not faze his 1.8 million followers across Europe and the world. Phil Mickleson did not make the cut ending a 16 year run.
Two straight 71’s has Seattle’s own Fred Couples at 54 years old hanging around tied for 5th. Australian @JohnSendenGolf and his 15.3 K twitter followers from downunder is all alone in 2nd with a 140. The Danes are excited to root on Thomas Bjorn who is T-3 at 141. Bill Haas is the fifth member his family to compete at Augusta National. Watch out for Jason Day, his 31.8 K followers on Twitter will surely spike if he pulls out the win.
Then just a couple hours ago, Jimmy Walker thanked his nearly 9 K in followers with heartfelt words that may propel him to a Sunday shot at the Green Jacket and Masters Trophy.
Thanks for all the kind words everyone. Loving the Masters!
— Jimmy Walker (@JimmyWalkerPGA) April 12, 2014
We live in an amazing time when a company like Sprinkler can merge with Dachis Group in order to offer complete Social Marketing Services for all the athletes, sponsors’ social campaigns, and general tournament news at the Masters. Enterprise Social is a new Industry that Cisco, Intel and Samsung, plus GM, who recently had a PR problem because of a massive auto recall, look to Sprinkler as the social relationship platform for the enterprise.
The 2014 Green Jacket is up for grabs and so is the social media leaderboard, tweet on with @The_Masters.
I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie
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