Tag: fan experience
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The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard
The 2014 PGA Tour Majors began this past weekend with 80-year old epic golf event, The Masters. The fan experience at Augusta National has been evolving to keep up with the pace of our mobile society while retaining decade old traditions like the main scoreboard. Social media channels are the foremost way for a fan…
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The Masters Social Media Leaderboard
Back in October, I wrote an article for the Sports Techie community blog featuring Dachis Group’s data on the World Series. Dachis Group was recently acquired by Sprinklr to strengthen their standing as a New York-based social media analytics firm trying to master the CRM suite space. Brian Kotlyar, avp demand generation, reached out to…
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Brazuca FIFA 2014 World Cup Soccer Ball By Adidas High-Tech Performance
The Sports Techie community blog is excited to be a new affiliate for adidas throughout the FIFA 2014 World Cup, read more about it below. Our first blog is about the adidas Brazuca World Cup Soccer Ball and how tech R&D helps bring the game to a new level. From dimly lit streets and dirt fields…
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Dale Jr. and Jimmie Johnson’s Classic Chevy Truck Creations Revealed
Dale Earnhardt Jr. and Jimmie Johnson have revealed the classic Chevy trucks that they custom built in partnership with Valvoline and Hendrick Motorsports. This project was unique and had not been done with drivers until now. They took two stock pickup trucks and updated them with the best truck and part options available. Fans voted…
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The ACC Digital Network Now On New Amazon Fire TV And Kindle Fire Tablet
The ACC Digital Network became the first and only collegiate-centric service on the new Amazon Fire TV and Amazon’s Kindle Fire tablets. This historical sports technology announcement was made in Charlotte, North Carolina, and shared with the Sports Techie community blog by Natalie Jenkins, ACC Digital Network, Director of Marketing. With this pioneering sports tech…
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MLB PrePlay Enhances Second Screen, Fan Experience And Sponsor ROI
The sports technology suite of PrePlay free apps allows you and your Sports Techie friends to predict every play of every game and earn currency while watching live sport broadcasts. MLB PrePlay is off to its second year and is the official Major League Baseball prediction game. The New York startup had 25 million predictions…
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CheckinLine Fan Engagement Platform Targeting More NCAA Users
CheckinLine has created software that centers on fan data, profiling and insight, plus research, conversations and databases. Their virtual service imitates the physical act of “camping out” or “queuing up” for swag and provides an engaging platform for organizations (sports, ticketing and events) to communicate with fans/supporters/members in an efficient and pro-active manner. Ben Flavel, CheckinLine Founder and…
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Win 15K When You Predict the Best March Madness Bracket Data Set
Intel and Kaggle have teamed up to introduce the new March Madness Learning Mania competition. The winner of this NCAA tournament based contest earns $15,000, may that be a Sports Techie community blog reader. I had a terrific opportunity to learn about Kaggle’s competition-based platform and Intel’s Big Data push towards business applications that can predict…
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Post Sochi: The Technology Behind the World’s Largest Sporting Event via iQ by Intel
The sports technology integrated into the Sochi 2014 Winter Olympic Games in Russia was mind blowing as was the over $50 billion International event price tag. I was privileged to once again write for iQ by Intel about a trending topic wrapped in sports tech for the Sports Techie community blog. Sports + Tech By…
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Jeff Gordon Goes Undercover in #TestDrive2
The Sports Techie community blog may recall that last year Jeff Gordon went undercover in a Chevy Camaro to surprise an unsuspecting car salesman with an impromptu “race” in the test car. It is hilarious how Gordon uses the Pepsi Max Can Cam and Glasses Cam to entertain nearly 41 million YouTube views since last March.…