Tag: branding
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Hyperice Injury Prevention And Recovery Technology Company Has Cornered New Markets
The new executive vice president of marketing and business development at Hyperice is Jim Huether, someone I met while researching for an iQ by Intel contribution on football helmet technology. Hyperice is an injury prevention and recovery company that recently partnered with Adrian Peterson, who joins Blake Griffin, Hope Solo and a number of other…
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Wayin Helps Clients Capture, Curate and Display Social Media Content For Fans, Advertisers And Sponsors
How did Scott Johnson you go from golfing with Sun Microsystems founder and buddy Scott McNealy, to founding his own company that is Twitter Certified and worked alongside with the Denver Broncos all Super Bowl XLVIII season long, while Scott serves as Chairman? The Sports Techie community blog was able to speak with Kelsey Cullen,…
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Campus Insiders Showcases All-New Website With Multi-Year Partnership with Cadillac
Campus Insiders (www.CampusInsiders.com), the leading digital content syndication source and online destination for college sports fans, announced today the redesign of its site and content offerings, and a multi-year partnership with Cadillac. The Sports Techie community blog is excited to share this breaking news as the college basketball season winds down and the NCAA March…
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Deltatre Acquires German Company IMPIRE AG For Data, Media Services And Sports Tech Products
Industry leading sports media and technology firm deltatre announced on Tuesday the acquisition of IMPIRE AG, a leading provider of premium sports data and digital media services, as well as TV graphics and performance analysis technologies in German-speaking markets. The Sports Techie community blog has documented the steady track record of growth of deltatre, and…
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Denver Broncos Fans Win Free Pepsi Via Magical Vending Machines
Leading into the Super Bowl, Pepsi surprised some lucky Denver residents when a vending machine declaring “Free Pepsi” delivered much more than advertised as the city got ready for their AFC Champions Broncos play the NFC Champions Seattle Seahawks in Super Bowl XLVIII held at MetLife Stadium in New York and New Jersey last Sunday,…
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New Carlsberg Live Match Centre By Deltatre For Barclays Premier League Is Live
The new Carlsberg Live Match Centre powered by deltatre is a pioneering, multi-platform website launched in London last week that brings together all the stats and facts from Barclays Premier League match days. The Premier League brought in deltatre because of its sports business expertise capturing live sporting events for fans and has developed this unique live…
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CGI And Robotic Technology Tell Newcastle Super Bowl (Bleep) Big Game Ad Story
Newcastle is poking fun at the big-budget ads that many beer companies create each year and yesterday they released “The Mega Huge Football Game Ad Newcastle Could’ve Made”. Complete with giant robots, beach babes and celebrity cameos. The Sports Techie community blog is excited to share the Underwhelming Storyboard Newcastle Made, For The Overwhelming Mega…
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We Play: NBA In The UK – Challenges, Opportunities And Social Media ROI Free Download
We Play released NBA in the UK: Challenges, Opportunities and Social Media ROI which is available as a free download via the company’s website. The report takes an in-depth look at the NBA’s UK fan base in order to identify the sports business opportunities and challenges the organization faces ahead of January’s Global Game in London between the Atlanta…
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FIS Winter Sports Web Site Powered by Deltatre For Sochi Olympic Games
The International Ski Federation (FIS) recently partnered with deltatre to rebrand their web site in time for a significant increase in Internet traffic by fans of each sport discipline and the Sochi Winter Olympics that begins in less than 100 days. The new FIS web platform has been operating for one month now and delivers a database of exclusive digital…
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New JumpSeat iOS App Gives Fans Wireless Ability To Exchange Seats At Live Events
JumpSeat is a new iOS app that allows event-goers across the nation to either offer their seats or view the inventory of seats available and then pre-arrange for a ticket exchange right at the event. The Sports Techie blog spoke to Torrey Smith, founder of JumpSeat, yesterday during their App Store product and service launch…