Spartan Up ! A New Life Strategy Book Written By Joe De Sena, Spartan Race Founder

Spartan Up ! A New Life Strategy Book Written By Joe De Sena, Spartan Race Founder
Spartan Up ! A New Life Strategy Book Written By Joe De Sena, Spartan Race Founder

It was my pleasure to review the advanced synopsis of the new book, Spartan Up ! Written by Joe De Sena, founder of Spartan Race, this life strategy book and e-book is releasing on May 17th. Spartan UP is a take-no-prisoners guide to overcoming obstacles and achieving peak performance in life. Our exclusive Q&A with Joe about his book is shared in this blog further below. “The book is awesome and it lit a new fire so hopefully it does the same for you,” said Joe. The Sports Techie community blog loves covering the Reebok SpartanRace trail race that is part mud run, obstacle race and adventure race for our readers, fans and followers.

@TheSportsTechie Book Review

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Spartan offers different levels and distances to choose from: Spartan Sprint, Spartan Super and Spartan Beast. Each race features natural and man-made obstacles intended to test your mind-body fitness. All Spartan courses are timed and specifically designed to leave you exhausted and exhilarated. Teams are unlimited with a minimum of four people. Participants are every day real people. There are war veterans who enter to use their new advanced technology prosthetics to run, jump and compete again. New Mothers train in order to shed extra weight that comes with being pregnant. People worldwide who simply need a new boost of Spartan togetherness enjoy posting videos and images on social media platforms sharing the love they feel to once again to a kid at heart and free of anxiety, depression and the pressures of modern day living.

Joe said he gets the same question all the time, “How do you get it done day after day?” He does it with the same simple techniques he learned when he was 8 years old.

Adversity is truly the road to success for Spartans as you will learn in this motivating book. De Sena feels like we live in a world where instant gratification has taken over the mindset of people behind desks. Weight issues, life changing disease and those who are down on their luck and even homeless, have all been transformed with a purpose by getting involved with the Spartan lifestyle featured throughout the book. Proving others wrong can be the exact difference make finishing a Spartan race can provide for any Sports Techie out there around the world. Through that process you become a new person.

Reading and hearing about the U.S. Wrestling team story about winning the worlds felt like I was with the team training in Vermont as they dedicated themselves to Joe’s philosophies about doing it together which can often border on the primal. I like the Spartan call to have faith in human nature. The new NBC Sports Network TV shows are discussed in the book and are sure to be crowd pleasers for all SportsTechie viewers.

Spartan Up ! A New Life Strategy Book Written By Joe De Sena, Spartan Race Founder - Sports Techie blog
Spartan Up ! A New Life Strategy Book Written By Joe De Sena, Spartan Race Founder – Sports Techie blog

Spartan Up !

Spartan Up! Guide to Life

• If you want to change your life you have to change your frame of reference.

• Anyone can demand instant gratification… but if you can delay it, you might just get where you want to go.

• Who says easier and faster is always better? Adversity paves the road to success.

Spartan Up! by Joe De Sena

Joe De Sena’s Spartan Race Transforms Lives

It’s 5 a.m. on a frigid winter’s morning in Central Vermont. A lone, solitary figure dressed in a sweatshirt, low hikers, and warm-ups leaves a farmhouse and heads out into the backyard, which in this case, happens to be the base of a heavily wooded 3,000-ft. hill in the Green Mountains. A wool cap is seated down tight on his head, along with a headlamp, the only illumination around for miles that early in the morning. While the rest of the Eastern Time Zone remains in deep slumber, Joe De Sena, 44, founder of the Spartan Race series, begins his day with an intense vertical workout.

Want to feel alive, there is no app for that
Want to feel alive, there is no app for that

Sports Techie Q&A With Joe De Sena

1. What can a small business owner learn from your new book that they cannot learn by completing a Spartan obstacle course race?

I am an entrepreneur first and foremost and so the book is really about how to win in life…no matter what your focus regarding success is. Mine has always been business so i think readers also interested in business will connect more readily.

2. Are your new NBC TV shows designed more for the TV audience or the mobile device using Spartan community, and why?

They are designed for TV for now..but once the big networks are completely bought in i can see it very focused on mobile in short order

3. After reading your book synopsis, I sensed you are fully committed to less technology in a busy world yet you encourage engagement with Spartan social media even during raceday, why the contradiction?

At the end of the day we need a platform to reach people. I would love for it to be smoke signals but that is not an effective means of communicating these days. Social media has the largest reach and most influence on people today..but I can’t wait til it goes the other way and we are back to some old fashioned methods of communicating !

4. Please explain how planning for Spartan events inside MLB venues was better than expected?

Its just a great introductory venue for folks in metropolitan areas..but it has its share of challenges as we have very little time to set up and break down.

5. I am a former collegiate lacrosse player, are we the perfect Spartan?

Fuxx yes…

6. Who is going to play you in the movie?

I’m thinking Brad Pitt or Matt Damon 🙂

Who is Joe?
An entrepreneur from 8 years old Joe has had a passion for life that moves the ball forward against all odds. Born in Queens NY to a yoga teaching, meditation practicing mother and an Italian father that was an uber-entrepreneur the author learned simple techniques for forging ahead no matter the odds. Find out how a young kid breaks out, builds multiple businesses, changes lives, and eventually partners with military SpecOps.

“Joe DeSena is the real deal. His stories are believable, because his achievements and accomplishments are genuine. In Spartan Up! Joe delivers his message with the insight and candor that only an individual who has lived through such experiences can. A must read for anyone looking to take his performance to the next level, be it in athletics or in life,” said Dean Karnazes, Ultramarathoner and New York Times bestselling author of Ultra Marathon Man.

The Journey to Becoming a Spartan

A Race unlike any other race in the world…..The Reebok Spartan Race….Change your life today

  • Finding the will to succeed: The first half of a race you run with your legs; the second half you run with your mind. Turn your pain into an outboard motor to drive you forward.
  • Tossing your cookies: The Cookie Test can teach you how to overcome the need for immediate gratification and help you prosper in the long term.
  • Getting Spartan fit: Survival of the Fittest means training outside the gym for strength, endurance and flexibility for your entire body—and don’t forget those burpees!
  • Moving mountains: Whether metaphorical mountains or the ones on which Spartans race, what you think of as your limitations can actually be a mere starting point for transformation.

Buck Furpees
De Sena talks about the Spartan Race as an international obstacle racing series uniquely designed to test your mental and emotional fitness and push you past your limits. Joe’s shares his unique Spartan approach to personal fitness and introduces you to the exercise athletes everywhere love to hate. Instigating 30 burpee penalties for skipping obstacles have proved to be a valuable obstacle race adjustment that helps with keeping the pool maintained.

Burpees and the Art of Pool Maintenance:

The Washington State Pac West Spartan Sprint on August 2nd, 2014 at Washougal MX Park is a Sprint Championship event with an expanded prize purse from Navy Federal.

The Washington State Pac West Spartan Sprint on August 2nd, 2014 at Washougal MX Park is a Sprint Championship event
The Washington State Pac West Spartan Sprint on August 2nd, 2014 at Washougal MX Park is a Sprint Championship event

Race against the top sprinters in the country and receive bonus points for a podium finish. Military and First responders receive a $30 discount during registration. Military heroes, veterans and Wounded Warriors are invited to the Joint Base Lewis-McChord for this thrilling event.

Spartan Race is not only limited to adult fun, bring all kids ages 4-13 who can participate in their very own Jr. Spartan race.

The brand new 2015 Reebok Spartan Seattle Super is available for pre-registration here.

Spartan Race Hawaii Aloha Stadium Sprint
Spartan Race Hawaii Aloha Stadium Sprint

Watching a time-lapse video of stadium being setup for a Spartan Race gives you a good idea as to the ingenuity, vision and execution it takes to put on each event in challenging new venues for all levels of athletes.

Race Director, HMan, was happy about the Spartan Race Special Ops Stadium Sprint 2014 and is ready to step it up again in a Hawaiian Islands based stadium next.

Spartan Race Hawaii Stadium Sprint, Sprint Spartan race at Aloha Stadium.


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Sports Techie, I have watched a ton of Spartan Race video and each time there is a constant underlying thread of owner and driving force Joe De Sena creating a buzz for his passion like a community leader needs to do. All this effort has lead to a Facebook fan page that has nearly 3.5 million likes. Follow hashtag #spartanrace on Twitter. After the book is published, look for their social media data and numbers to spike as more people find out about Spartan UP!


Women like the Race for various reasons that as a man are foreign to me like being from either Venus or Mars. The Paralympics and Olympic Games have dedicated today’s races in Sochi to women. The story Joe tells on the audio clip about realizing what it is like for billions of humans to not have quality medicine, food or housing and using that to ground yourself into positive action hits the right spot with me and reminds me of mi madre.

Our Sports Techie Mom grew up in Riobamba, Ecuador at the base of the Andes Mountain with no gadgets or electronics. My Peace Corp loving Dad loves to tell friends that the small South American city is over twice as high as the mile-high city of Denver here in the United States. Mommy and her family in the 1940’s had no running water and barely any electricity but they made ends meet as we all are trying to do with our lives where ever you live. If you are a kid and have a Spartan Mother like we did, let her be a source for inspiration for you knowing that she got it done in a world still directly by mostly men.

The sense of family and community Spartan racers of all ages and sizes feel are unifying emotions brought on by exercise and a sense of inner fulfillment. A Spartan Race nurtures each racers fighting spirit by forcing an individual to finish their chosen obstacle course no matter what the odds. Hearing Ryan Thomason share that he was soon to lose his sight and hearing and how he wanted to get a Spartan Race under his belt as he transitions into dealing with this adversity in life was both humbling and awe inspiring.

Something tells me he will continue racing even though Ryan may be both blind and deaf the next time he goes after it. I sure hope Thomason’s running helper uses a smartphone or GoPro type camera to record pictures and a video so he can inspire others via social media sharing. Perhaps you will seen him and countless other Spartan Race competitors digital photos and vids on the new NBC Sports Network television shows later this year.

I speak on behalf of our Sports Techie community as the blogging curator when I say, “Aroo!”

Amazon Book Link

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