Fox Sports International Channels Launch Boosted By Deltatre Sports Technology
Fox International Channels (FIC) and deltatre partnered to deliver leading sports tech production solutions for the launch of the brand new FOX Sports network in Asia. This sports technology news adds to the ground-breaking year deltatre is undergoing, this time providing innovative graphic services. The Sports Techie community blog is excited to report about this historical sport business relationship to our global readers and followers.
FIC Sports Tech
The deltatre Onstage business portfolio is tailor-made for the delivery of broadcast solutions. The new Fox Sports Asia studios will feature Augmented Reality, On-screen Presentation Graphics and a Multi-sport Touchscreen. This deal was made to allow Fox Sports options for production. Deltatre is replicating the studios on-location set into a virtual environment to accommodate the growing schedule and need for sports analytics tools for this cutting edge International broadcaster.
Sam Leadsom, Vice-President, Production FOX Sports Asia said, “The new look for the FOX Sports network in Asia adds a refreshing, premium feel to our channels and with the additional graphics and analytical tools that have been introduced, we hope to enhance the experience for all sports fans. We are delighted to be the first network in Asia to display the deltatre product across the region.”
The proprietary Magma graphics product is at the center of the new Fox Sports capabilities powering a new workflow standard that inserts innovative TV graphics with the simple click of a button or touch of a display screen. By integrating with leading software companies Opta and Press Association (PA), Fox Sports is able to compliment robust, big data driven graphics, live to air, or easily saved templates for use later in the real-time show, or for other upcoming or archived shows. To capture the Asian sporting fans hunger for analytics, Magma has a user-friendly web interface solution giving production crews a speedy and professional analysis product ready to compile stats and display clear graphic breakdowns.
Touchscreen is a must-have feature for any on-screen reporters. FIC in-studio presenters can now offer loyal viewers trending content and engaging topics, including – the analysis of game strategy and tactics, breaking news and transfer information, daily results and the standing tables; Sports Techie fans want to know while watching on TV or mobile device second screens.
Jim Irving, deltatre’s Commercial Director added, “deltatre is very proud to be working with such an internationally acclaimed broadcaster as FOX International Channels, providing a number of compelling solutions for FOX Sports across such a breadth of sporting disciplines. Our work with FIC for FOX Sports signals a significant step into a new area of business in Asia.”
FIC’s state-of-the-art Nexus@One North facility in the South West of Singapore will instantly become a beacon of sports tech solutions for other Southeast Asia and greater Asia broadcasters to model. Because this will be an entirely new workflow, the local Fox Sports staff will be trained by deltatre with human interaction to speed the learning curve and ensure the new technologies and solutions are operating self-sufficiently.
European football and Asian soccer are the center-piece Fox Sports programming featuring deltatre graphic solutions, along with Motorsports Formula 1 and Moto GP, in addition to Tennis, Golf and Badminton, sporting events.
About Fox Sports International:
FOX International Channels (FIC) is News Corporation’s international multi-media business. We develop, produce and distribute 350 wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 37 languages. These networks and their related mobile, non-linear and high-definition extensions reach over 1.1 billion households worldwide. We also operate a global online advertising unit .FOX (“dot-fox”) specialized in online video and display, and four TV production houses.
In Asia, FIC operates or distributes 33 channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across 14 markets, As the leading pay-TV network in the region, FIC reaches more than 550 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, New Zealand and the UAE. For more information, please visit www.foxinternationalchannels.com.
About deltatre:
There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Turin, London, Manchester, Lausanne, Paris, Munich, New York, Portland, Sydney, Miami and Mumbai, deltatre has over 27 years’ experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multi-platform and social. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we help keep our clients one step ahead.
For more information, please visit www.deltatre.com or follow them on Twitter: @deltatre.
Sports Techie, I have never visited Asia like the many of you who live in the region or have traveled to the area, but thanks to this pioneering deal by deltatre and FIC, the digital fan experience on television and the web, via laptops, smartphones and tablets, has entered a new era for all thanks to sports technology.
Launching the new Fox Sports Asia studio requires the best systems, solutions and products, which is exactly why they chose deltatre, a proven provider of compelling and rich data driven software capabilities that captures what the fans want in easy-to-understand graphics, while enabling producers the flexibility to use touchscreen interfaces loaded with leading sports tech-centric wares such as Magma and Augmented Reality.
Feel free to share your thoughts with our community at our social media network links or as a blog comment below, preferably in English, what your feelings are about this historic sports tech endeavor, especially if you are a regular FIC viewer.
See y’all later in Seattle and here in Atlanta.
I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie
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