The International Ski Federation (FIS) recently partnered with deltatre to rebrand their web site in time for a significant increase in Internet traffic by fans of each sport discipline and the Sochi Winter Olympics that begins in less than 100 days. The new FIS web platform has been operating for one month now and delivers a database of exclusive digital ski, snowboard and other snow related sport content for a broad range of global fans such as we have here at the Sports Technology community. This blog highlights the new deltatre bells and whistles on the FIS website.
FIS
“The launch of the new FIS web site has been long anticipated. This is an important step forward to better present and promote the sports of skiing and snowboarding while enhancing the services to our fans and main stakeholder groups from the membership to our partners and the global media,” said FIS President Gian Franco Kasper. “It was important for FIS to choose a company with a strong track record in developing sports websites and we found a very good fit with deltatre.”
Deltatre is a market leading sports and technology business we have had the pleasure of showcasing to the world in other Sports Techie blogs. It is with genuine curator excitement that I am able to inform you once again as to their newest sports technology sportsbiz endeavor that is changing the balance of sports and technology towards a more interactive and Big Data driven content flow. The FIS was wise to have a web site that can handle spikes in data requirements and can also meet the demands of the massive amounts of mobile devices fans will plug into the FIS portal.
The new web site has improved usability and easier navigation that is optimized with deltatre sports tech tools to enhance the portal accessibility. The Federation platform is a morphing of official data and robust editorial content that will help to grow each sport.
- Olympic Disciplines
According to the press release, the focus is on an, “Immersive user experience, the new website aggregates all the Federation sports portals and all content in one homepage while serving as the centerpiece through which the FIS can continue to grow its sports and maximizes the fan experience through”
· FIS official results and Calendar;
· Editorial content with integrated social sharing;
· News & Multimedia with dedicated social channels;
· Data and live timing;
· Event and Discipline specific schedules.
In addition to the comprehensive redesign, deltatre is also supplying FIS’ content management system; built on deltatre’s proprietary CMS, Forge powers the federation’s digital outreach strategy to raise the profile of the FIS disciplines and increase fan participation levels.
Carlo Lisa, Director of Sales & Business Development at deltatre, observed, “The success of this project hinged upon providing a multiplatform, interactive solution to engage the FIS growing fanbases. At deltatre, we are passionate about sport; therefore, supporting this prestigious Federation achieve their objectives with strategic digital solutions is our mission as a business.”
About FIS:
FIS is the governing body for international skiing and snowboarding, founded in 1924 during the first Olympic Games in Chamonix, France. Recognised by the International Olympic Committee (IOC), FIS manages the Olympic disciplines of Alpine Skiing, Cross-Country Skiing, Ski Jumping, Nordic Combined, Freestyle Skiing and Snowboarding, including setting the international competition rules. Through its 118 member nations, more than 6’500 FIS ski and snowboard competitions are staged annually. Specific initiatives are undertaken by FIS to promote snow activities as a healthy leisure recreation, notably for the young.
For more information, please visit www.fis-ski.com.
About deltatre:
There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Torino, London, Manchester, Lausanne, Paris, Munich, New York, Portland and Sydney, deltatre has over 25 years’ experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multiplatform and social. Today, the greatest sport events on earth are more immersive, collaborative, and inclusive thanks to our cutting edge technologies. Sport fans become an active part of the event, connecting socially and sharing their passion, wherever they are. By harnessing our experience, technical skills and passion for sport, we are always one step ahead. www.deltatre.com or contact: [email protected] Follow us on Twitter: @deltatre
Sports Techie, I am excited about the upcoming winter Olympics in Russia, it promises to be a sports technology bonanza for all with deltatre and the FIS leading the downhill, half pipe and Nordic digital content way on the new web site design and functionality.
The FIS has executed a proactive approach by adopting top deltatre sports tech into their content and culture. By aligning with proven Industry leader deltatre, the Federation has shown the world and their 118 member countries that they will continue to deliver a diverse and rich content flow from their web site. Their unique second screen experience when combined together with television will be like no previous winter games. Surprisingly absent are any social media feeds.
I like the sites simple interface and the photos, enriched video and breakdown of stats. The refresh rate is super-fast. The Results page has real-time data and the Event information is thorough and displays each nations flag for quick identification as to who is competing for each country and how they are performing. I also enjoyed perusing the live timing, biographies and the promotion and marketing page. Products, service providers and documents for marketing purposes are easy to find and use. The deltatre Forge CMS is an additional tool to help increase face engagement and sponsorship ROI.
Worldwide ski communities take note of this new business relationship between the FIS and deltatre. This arrangement promises to deliver innovative digital content to your computer, smartphone and tablet for the next four years and hopefully beyond should both entities perform as expected, just like the FIS teams and athletes featured on the evolving FIS web site.
Let’s all hope for lots of fresh pow (powder snow) during Sochi 2014 so the FIS site stays busy as they are now better prepared to manage because of implementing deltatre solutions and products.
Our gratitude goes out to the deltatre marketing team in Turin, Italy, for the share.
I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie
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