Microsoft And Deltatre Co-exhibit At NAB 2014

Microsoft And Deltatre Co-exhibit At NAB 2014 - Sports Techie blog
Microsoft And Deltatre Co-exhibit At NAB 2014 – Sports Techie blog

The 2014 NAB news coming out of Turin, Italy that Microsoft and deltatre are co-exhibiting to showcase live demos from the sports technology centric 2014 Winter Games and share a glimpse at future major sporting events, including the FIFA World Cup in Brazil, is fantastic. The Sports Techie community blog salutes the ingenuity by deltatre at the world’s premier sporting events and the NAB.

Where Content Comes to Life
Where Content Comes to Life


Sports media and technology company deltatre will co-exhibit with Microsoft Corp. at the NAB Show (April 7-10, 2014) at the Las Vegas Convention Center. At booth SL5110, deltatre will showcase its flagship product Diva and live demos from the successful 2014 Winter Games as well as looking at future major sporting events, including the upcoming FIFA World Cup.

“The Winter Olympics offer an example of the technological standard for large sports events worldwide,” said Bob De Haven, General Manager, Worldwide Communications & Media at Microsoft. “We are excited to showcase Diva’s multiplatform experience at this year’s NAB Show.”

Grass Valley

deltatre is also showcasing its Diva offering at Grass Valley’s booth (SL206). Focusing on combined live production solutions for multiscreen audiences, deltatre will pair its expertise capturing live sporting events with Grass Valley’s core technology. deltatre will demonstrate live football demos integrating Grass Valley’s GV STRATUS, K2 Summit and K2 Dyno into deltatre’s Diva sports videoplayer. At the core of the solution is a simplified content delivery, allowing users the same compelling experience on multiple platforms at a lower operational cost for broadcasters.

Jim Irving, deltatre’s UK Commercial Director, will lead the NAB Show session entitled ‘The Future of Sports Video Production’ on Tuesday, April 8, 09:30am (Room S227). This session will explore how deltatre’s cloud-based video production & metadata management tools can provide flexible, scalable and resource-saving remote post-production workflows. Irving will examine the Olympic case as a model to control escalating coverage costs associated with large sporting events.

The NAB Show Microsoft Booth Showcasing Windows Azure
The NAB Show Microsoft Booth Showcasing Windows Azure


deltatre and partner Microsoft will recreate the drama that captivated the audiences during Sochi 2014 and demonstrate the ultimate multiplatform experience with Diva – deltatre’s live and on-demand sports video player combining sports data, social and editorial content for fans to enjoy a truly emotional and immersive experience.

“Through the combination of Diva’s end-to-end workflow and Azure cloud platform, we will show how broadcasters have offered their audiences a complete TV + Digital offering” – said Carlo De Marchis, Chief Product Officer at deltatre – “The complete multiplatform, engaging content delivered during the Winter Games has helped right holders monetize the value of their digital rights at a level never before reached in the past”

Additionally, on Tuesday, April 8 (2:00pm) and Wednesday, April 9 (2:30 pm) deltatre USA’s Commercial Director Tomas Robertsson will give a presentation at the Microsoft Mini-Theater. The session will explore how Diva and Windows Azure can give content publishers full control and powerful tools to create and publish massive amounts of content, captivating audiences on multiple devices, with minimal turnaround times and cost.

Sports Tech Vendors

Also visit Civolution’s booth (SU3224) and discover how the integration with Civolution’s SyncNow powerful audio watermarking technology into deltatre’s Diva platform delivers an additional new interactive sporting experience, maximizing viewer engagement through perfectly in-sync 2nd Screen offerings.

And at stand SL5305, Forbidden Technologies will demonstrate how deltatre’s Magma cloud based graphics workflow integrates with Forbidden’s FORscene for the creation of Premier League brand graphics directly into the editing tool, ready to be added to the timeline. Magma uses official Premier League data to allow fast, accurate and on-brand graphics creation for producers and editors, without the need for any additional hardware.

See deltatre demos at:

• Microsoft booth SL5110
• Grass Valley booth SL206
• Civolution booth SU3224
• Forbidden Technologies booth SL5305

deltatre Speaking sessions at:

• ‘The Future of Sports Video Production’
by Jim Irving, deltatre’s Commercial Director (UK)
Tuesday, April 8, 09:30am (Room S227)

• ‘Diva, the World’s Greatest Player’
by Tomas Robertsson, deltatre’s Commercial Director (North America)
Tuesday, April 8, 02:00pm and Wednesday, April 9, 02:30pm (Microsoft Mini-Theater SL5110)

Live event coverage will be provided on the deltatre Twitter account – follow: @deltatre

Book a meeting or a demo with deltatre at: [email protected]

deltatre Second Screen Sports App for Sochi Olympic Games
deltatre Second Screen Sports App for Sochi Olympic Games

Sports Techie, The deltatre suite of digital products and services are changing the way audiences experience sports all over the world. If you are attending the NAB Show 2014 let me know as a comment and I will pass the information along to their management team.

I will see ya when I see ya, THE Sports Techie @THESportsTechie –

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One response to “Microsoft And Deltatre Co-exhibit At NAB 2014”

  1. […] worldwide. Today until Thursday, deltatre is presenting at the Microsoft booth (SL5110) at NAB (April, 7-10) in Las Vegas and welcomes all major broadcasters and the Sports Techie community blog […]