The Curling Channel Streaming At Provided By StreamAMG’s BLAZE Platform

StreamAMG’s BLAZE Powers World Curling’s New Streaming Service ‘The Curling Channel’

‘The Curling Channel’ now available at

‘The Curling Channel’ streaming is now live at, powered by StreamAMG’s new BLAZE platform. The sport’s world governing body will stream key events in the World Curling calendar through a new direct-to-consumer video service provided by StreamAMG, experts in live streaming delivery. This marks the second curling client after Curling Canada. The Sports Techie community blog covers sport rights-holders on an international scale as direct to consumer video streams rise in fan popularity worldwide. This business partnership’s main focus is live content, as well the availability of on-demand highlights and interviews catered to global fans. The new arrangement aims to play a vital role in capitalizing on the sport’s remarkable recent growth.

StreamAMG’s new BLAZE platform powers the World Curling service

Colin Grahamslaw, World Curling Secretary General, said, “As part of our new strategy of commercial and entrepreneurial growth, we were looking for a new platform that could significantly enhance the viewer experience and open up new markets to help us to generate a consistent income from streaming productions. Following an exhaustive process, we believe that StreamAMG are the right partners to help us drive that experience to new and larger audiences.”

The Curling Channel Is Live

‘The Curling Channel’ is now live at, offering World Curling coverage of major events such as the Men’s, Women’s, Mixed Doubles, and Junior World Championships, as well as regional competitions. The inaugural event to be streamed on the platform is the World Junior Curling Championship in Lohja, Finland, this weekend.

Grahamslaw added, “This is the first phase of approach to making our content available to the world. This new platform gives us the opportunity to grow our streaming offering and make it the ultimate location for curling coverage.”

World Curling is the international governing body for the sport of curling, responsible for overseeing and promoting curling events on a global scale. Committed to fostering growth and excellence within the sport, World Curling is dedicated to advancing the principles of fair play, inclusivity, and sportsmanship.

StreamAMG’s Strategic Benefits

World Curling will implement StreamAMG’s powerful BLAZE platform to activate and operate the service. The proprietary OTT 2.0 software is designed to empower sport rights-holders to maximize the reach, revenue, and engagement of their video content. This partnership signifies a significant step in World Curling’s strategic vision to evolve and expand the sport’s commercial reach. A recent brand refresh as part of this strategy is also applied and reflected in the new platform.

Hugo Sharman, CEO at StreamAMG commented on the agreement, “As curling gains more fans worldwide, we’re thrilled to team up with World Curling to introduce ‘The Curling Channel.’ Our BLAZE platform helped us quickly launch this new streaming service, working closely with the client to start monetising content straight away. Our experience with powering Curling Canada + will be invaluable in our efforts to meet the high standards of the sport’s fans across the globe.”

For StreamAMG, this agreement builds on a reputation for delivering live streaming of curling content following the launch of Curling Canada + in January 2023.

StreamAMG’ is headquartered in London, UK. The innovative technology company is a leading provider of end-to-end live streaming solutions, empowering organizations to deliver high-quality video content to global audiences. With a proven track record of innovation and reliability, StreamAMG continues to redefine the digital landscape across a diverse range of industries.

Sports Techie, curling has become more than an every four years, Winter Olympics, must-watch sporting event. World Curling is now poised to fill the void.

Introducing World Curling

World Curling did their video streaming due diligence and StreamAMG won the bid because of their advanced technologies, NGB track record, and the ability to scale as needed.

Stream ‘The Curling Channel’ live at today and going forward.

See you later sportstechie in Seattle, Atlanta and around the world!

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Tags: Sports Techie, sports technology, sports tech