Tag: Nike
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US Sports Camps Delivering Famer Powered Virtual Summer Youth Camp Experience
COVID-19 didn’t stop Famer from partnering with US Sports Camps on a new 2020 digital experience for the licensed operator of NIKE Sports Camps enabling them to deliver virtual, interactive training for their summer sports program while helping coaches get paid. Kids are home for summer and perhaps longer because of coronavirus so Famer and…
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Nike Football Sports Tech Upgrades Traz Powell Stadium For Miami-Dade County Public Schools
Nike used sports tech to upgrade Nathaniel Traz Powell Stadium in Miami-Dade County for high school football games using a sustainability initiative the week of Super Bowl LIV generating maximum exposure for the sport while improving player performance and the fan experience for the 8,000-seat capacity venue. The Sports Techie community blog virtually applauds Nike…
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The Collision of Sports and Retail
The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when…