Sports Techie

Tag: fan experience

  • Ephesus Lighting Powered by Cree LED Lights For Sports And Industrial Markets

    Ephesus Lighting Inc., an innovative LED lighting company that designs and manufactures LED lighting solutions for challenging applications into the sports and industrial markets, has entered into an Ingredient Branding and Trademark License Agreement with Cree, Inc. to co-brand the Ephesus Lighting LED Arena, Stadium and industrial lighting products as “Ephesus Lighting Powered by Cree®…

  • ScoreStream Eager For Investment, iPhone App Launch And New Media Partnerships

    ScoreStream delivers real time high school and local scores across the country. I spoke to their CEO, Derrick Oien, about his new fund raising efforts, the launch of an upgraded app version for iPhone, their upcoming announcement concerning new TV, radio and newspaper deals, and a nice user story about the UCSD women’s waterpolo team who marched on…

  • Technology Helps Sports Fans Defeat Information Overload Via Intel

      We sports fans live in a wonderful era in that technology has been tailored to enhance the fan experience using mobile devices and apps to deliver targeted content. I wrote a contribution blog for iQ by Intel that looked at Thuuz, the Pandora of Sports, and how they are pioneering the sports tech space…

  • The Masters Social Media Players, Sponsorship Campaigns And Topics Leaderboard

    The 2014 PGA Tour Majors began this past weekend with 80-year old epic golf event,  The Masters. The fan experience at Augusta National has been evolving to keep up with the pace of our mobile society while retaining decade old traditions like the main scoreboard. Social media channels are the foremost way for a fan…

  • The Masters Social Media Leaderboard

    Back in October, I wrote an article for the Sports Techie community blog featuring Dachis Group’s data on the World Series. Dachis Group was recently acquired by Sprinklr to strengthen their standing as a New York-based social media analytics firm trying to master the CRM suite space. Brian Kotlyar, avp demand generation, reached out to…

  • Brazuca FIFA 2014 World Cup Soccer Ball By Adidas High-Tech Performance

    The Sports Techie community blog is excited to be a new affiliate for adidas throughout the FIFA 2014 World Cup, read more about it below. Our first blog is about the adidas Brazuca World Cup Soccer Ball and how tech R&D helps bring the game to a new level. From dimly lit streets and dirt fields…

  • Dale Jr. and Jimmie Johnson’s Classic Chevy Truck Creations Revealed

    Dale Earnhardt Jr. and Jimmie Johnson have revealed the classic Chevy trucks that they custom built in partnership with Valvoline and Hendrick Motorsports. This project was unique and had not been done with drivers until now. They took two stock pickup trucks and updated them with the best truck and part options available. Fans voted…

  • The ACC Digital Network Now On New Amazon Fire TV And Kindle Fire Tablet

    The ACC Digital Network became the first and only collegiate-centric service on the new Amazon Fire TV and Amazon’s Kindle Fire tablets. This historical sports technology announcement was made in Charlotte, North Carolina, and shared with the Sports Techie community blog by Natalie Jenkins, ACC Digital Network, Director of Marketing. With this pioneering sports tech…

  • MLB PrePlay Enhances Second Screen, Fan Experience And Sponsor ROI

    The sports technology suite of PrePlay free apps allows you and your Sports Techie friends to predict every play of every game and earn currency while watching live sport broadcasts. MLB PrePlay is off to its second year and is the official Major League Baseball prediction game. The New York startup had 25 million predictions…