Hits the Road with Ready Light’s “Lean and Clean” Mobile Tour Highlighted by Over 100 Unique Multi
Ready (@ready nutrition) sports nutrition company launched a 20 calorie Ready® Light Sports Drink today developed for the performance athlete and people on the go in need of a refreshing, tasty and low-cal hydration product. The science-based, Light Ready Sports Drink is a Super Fruits energy source with no sugar and gluten free. This version has natural sources of sweetness, flavors, and colors complete with electrolytes for advanced hydration that includes sea salt, potassium, chloride, and magnesium, the following B vitamins, B3, B6, B9, B12, and phytonutrients support recovery. Energy production is a key element Ready® Athletes and co-owners Aaron Donald and Giannis Antetokounmpo enjoy consuming with all Ready Sports Drinks and the Sports Techie community blog readers and followers in America can too as the Pittsburgh, PA based business hits the road with Ready Light’s “Lean and Clean” Mobile Tour highlighted by over 100 unique multi-state events. One of the tour’s first stops will be at the Miami Tennis Open, March 19 – April 2, supporting the brand’s naming as the Official Sports Drink of the Tournament and Ready® Athlete Jessica Pegula, America’s top-ranked player.
“Lean and Clean” Mobile Tour
Kicking off in March, the Ready® Light “Lean and Clean” Mobile Tour highlights its newest best-in-class sports drink introduction into the marketplace. The tour hits the road with an eye-catching Ready® Light branded super van and will tour multiple states with product sampling and giveaways including Florida, here in Georgia, South Carolina, North Carolina, Virginia, Ohio and Pennsylvania. The tour will stop at numerous colleges and universities and Ready® Sports Drink retailers including Walmart, Dollar Tree, Publix, Food Lion and Giant Eagle.
“We wanted to make a splash and have fun introducing our light version of Ready® Sports Drink,” said Pat Cavanaugh, Ready Founder and CEO. “Our vehicle is definitely going to turn heads and we expect to have a good time supporting our retailers, interacting with the public, and sampling our new Ready® Light Sports Drink which is already creating a buzz.
The tour will be hosting over 100 sampling events during its mid-March through mid-May schedule. The stops will include samplings of Ready® Light Sports Drink as well as other Ready® products including regular Ready® Sports Drink and Ready® Protein Bars. There will also be games and activities to complement the sampling events.
“We’ve received great feedback with our initial launch of Ready® Sports Drink last year with its improved sports-hydration fueling, so we took the next logical step with this lower calorie option that still features super fruit carbohydrates and the ideal electrolyte blend without any added sugar,” added Cavanaugh.
Ready® Light Sports Drink features the same essential elements to replenish fluid and electrolytes and boost energy based on the latest in sports nutrition and performance science, but with only 20 calories. That includes:
• A scientifically formulated blend of superfruits and B-vitamins
• Superfruit carbohydrates infused from real food sources, meaning there is NO added sugar
• An ideal and proprietary electrolyte blend that more accurately mirrors what athletes lose in sweat
Ready® Light will be available initially in 16.9 oz. sizes with four (4) flavors—Classic Lemonade, Mango Lemonade, Strawberry Lemonade and Watermelon Lemonade. More flavors will be added later in the year. Ready® Light will be available at selected major regional grocery chains including – Publix, Food Lion and Giant Eagle.
Sports Techie, over 200 college and university athletic programs have provided their student-athletes with Ready® products with the brand currently being the Official Protein of UCLA Athletics and Official Sports Drink of Gonzaga athletics and its nationally renowned basketball program. The United States’ top ranked tennis player and #3-ranked in the world, Pegula, and NFL rookie quarterback Kenny Pickett have joined the Brand as Ready® athletes. Ready® is also the Official Sports Drink of The Amateur Athletic Union (AAU). The Brand has committed to a major funding partnership with the Susan G. Komen organization for 2023 to assist in its fight against breast cancer.
Order the 4ct Ready Light Variety Pack.
Lean and Clean is powerful hydration and the Ready way.
See you later sportstechie in Seattle, Atlanta and around the world!
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