Digital Scout Added To PlayOn! Sports Company Portfolio

Digital Scout was purchased by PlayOn! Sports on Friday February 14th. PlayOn! Sports is the nation’s premier high school sports media company located in Atlanta, Georgia. They are the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and mobile devices in the United States. It is an honor for the Sports Techie community blog to share this historical sports technology news about how the nation’s leader in high school statistical software and apps is now a part of the nation’s leading high school sports media companies.

PlayOn! Sports

The PlayOn! Sports Network (www.playonsports.com) provides comprehensive coverage of all boys and girls varsity sports, giving exposure to many of the 7.6 million high school students who participate in high school athletics. As a result of the acquisition, live, play-by-play box scores and statistics can now be integrated with PlayOn! Sports live streaming video of high school games on their high school portal website, www.nfhsnetwork.com.

PlayOn operates a comprehensive technology platform that enables high-quality, low-cost productions of live sports events to be delivered via the Internet to consumer devices. PlayOn Sports Productions produces over 5,000 live sports events each year for both television and digital distribution for a wide variety of clients.

The School Broadcast Program provides high schools with a turn-key solution for producing, streaming, and monetizing their events.

The acquisition combines two of the largest businesses in the high school sports industry.

Digital Scout

Digital Scout was developed over seventeen years ago as a coaching tool, and now partners with more than 11,000 high schools that use at least one of their scoring applications. Digital Scout’s easy-to-use mobile stat tracking apps allow high school sports teams to collect statistics and track team and player performances in real time, while giving fans live access to detailed play-by-play statistics and box scores.

Each stat tracking program is fully customizable and offers coaches access to in-depth player and team reports.

“We are really excited to bring the combined live stats and video for the ultimate high school sports fan experience,” said Digital Scout, COO, Dan Fronczak.

Digital Scout content will be fully integrated with PlayOn! Sports products by the beginning of the 2014-2015 school year.

NFHS

The NFHS Network is a joint venture of the National Federation of State High School Associations (NFHS), its member State Associations, and PlayOn! Sports.

“This is another step in making the NFHS Network the premier destination for live and on demand high school sports,” said PlayOn! Sports CEO, David Rudolph. “Digital Scout offers PlayOn the opportunity to create a more comprehensive and robust viewer experience.”

By combining State Athletic Association postseason content with the regular season events of member schools, PlayOn! Sports provides viewers the most comprehensive high school sports content available and marketers with a unique multi-media platform solution to reach teens, young adults and families.

Fans have access to a full selection of boys and girls varsity sports including:

• Football
• Basketball
• Baseball
• Bowling
• Competitive cheer
• Cross country
• Dance
• Field Hockey
• Golf
• Gymnastics
• Lacrosse
• Soccer
• Softball
• Swimming/Diving
• Tennis
• Track and Field
• Volleyball
• Water polo
• Weightlifting
• Wrestling

Stat tracking apps are currently available for football, basketball, baseball, softball, volleyball, soccer, hockey and track.

“We are very excited about joining the PlayOn! Sports team,” said Digital Scout, CEO, Nathan Heerdt. “We are thrilled to join an organization that has the same passion and excitement for high school sports and its fans as we do.”

Digital Scout will now be offering partnerships to media groups interested in high school content. For more information regarding that content or inquiries about this story please contact: [email protected]

About Digital Scout:  With over 11,000 high schools in the United States, Digital Scout is the leader in high school and amateur sports stats tracking software and mobile apps. Digital Scout also powers HS Game Center, the latest Digital Scout website providing live, play-by-play high school sports schedules, standings, and live box scores. DigitalScout

About PlayOn! Sports: Leading high school sports media company and is comprised of six operating divisions: the NFHS Network, PlayOn Sports Properties, PlayOn Sports Technology, PlayOn Sports Productions, School Broadcast Program, and Digital Scout.

Annually produces more than 7,000 events, crowns 1,000 champions and generates more than 15,000 hours of live and on-demand event coverage from 33 state associations in 25 states across the country. Schools participating in PlayOn’s School Broadcast Program currently produce over 17,000 events annually.

Acquiring the industry leader in high school and amateur sports stat tracking who offers instant analysis during and after the game is a smart sport business transaction. Statistics are not just a sports trend, they have changed the sports world for good, just like Digital Scout and PlayOn will now do together.

There are over 35,000 stat hungry high schools in the United States and 16 million stat savvy high school students. 75% of U.S. teens play high school sports (4.3 million boys and 3 million girls). More than 50 million fans across the country love high school sports and the Big Data world of stats.

Digital Scout will also bring tens of thousands of additional events to the NFHS Network where live video is not available. These live HSGC gamecasts will allow fans to follow live statistics and score updates for their favorite schools, teams, and sports.

The ultimate fan experience powered by PlayOn High School Sports Network gives these schools and athletes the attention they deserve and the Digital Scout stats tracking and live gamecasts they demand.

I will see ya when I see ya, THE Sports Techie @THESportsTechie – http://twitter.com/THESportsTechie

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