Category Sponsorship

WinView Scores Blake Griffin To Promote Commodification And Gamification By Sports Fans

Blake Griffin and In-Game Predictions Platform WinView Games Flip the Script by “Taking Shots” at Fans Predicting Live Sports

Multi-million-dollar campaign features NBA All-Star Blake Griffin in content series playing off the “commodification” of professional athletes and the “gamification” of everyday life.

WinView and NBA All-Star Blake Griffin partnered to promote their sports tech platform that allows fans to predict during live sports events and action. To play the contest, simply make in-game predictions and win cash money prizes...

Read More

State Farm Arena Ready For Atlanta Hawks Opening Night

State Farm Arena Transformation With Sports Tech Enhanced Features

State Farm Arena Transform With Sports Tech Enhanced Features

State Farm Arena opens tonight when the Atlanta Hawks play the Dallas Mavericks after a $200 million arena refurbish of which $142.5 million came from Georgia public funding, something I am fully against because billionaire owners don’t need the money, right. This is touted as the second-biggest facility redesign in NBA history after MGS in New York. My son and I went to the “Welcome to the Neighborhood” Open House Party which was free to the public last weekend and had a good time indeed which bodes well for fans this evening and throughout the 2018/19 season. Unfortunately, with the new sp...

Read More

NASCAR Playoffs AR Experience Inside A Virtual Coke Can Portal

NASCAR Unveils Augmented Reality Experience for 2018 NASCAR Playoffs

2018 Monster Energy NASCAR Cup Series Playoffs™

NASCAR Playoffs new Augmented Reality Experience Refreshed by Coca-Cola is fully loaded and ready for fans to immerse themselves in race action like never before. The 2018 Monster Energy NASCAR Series Playoffs released the AR technology within their NASCAR Mobile app. The Sports Techie community blog visited Daytona Beach earlier this Spring, the home of the iconic Daytona 500 race giving me a better sense of the world’s best stock car auto racing sport and it is truly a big deal for fans, racing teams and sponsors...

Read More

Tennis Channel And WTA Sign TV, Digital Media And OTT Agreement

TENNIS CHANNEL AND WOMEN’S TENNIS ASSOCIATION FORM U.S. TELEVISION AND DIGITAL MEDIA PARTNERSHIP

TENNIS CHANNEL AND WOMEN’S TENNIS ASSOCIATION FORM U.S. TELEVISION AND DIGITAL MEDIA PARTNERSHIP.

Tennis Channel will be the U.S. television and digital media hub for the Women’s Tennis Association (WTA) beginning in January 2019 after signing a five-year contract. More than 2,000 matches will be available for viewing including the tour championship, Premier and International tournaments, as well as the WTA Finals, all running January through October.  The Sports Techie community blog represents female tennis players, coaches and fans, providers and sponsors worldwide.  Tennis is sports tech ready to compete for young viewers in the United States after this wide-ranging business agreement.

Th...

Read More

How Sports Teams Can Merchandise Their Logo More Effectively

How Sports Teams Can Merchandise Their Logo More Effectively – Sports Techie blog

Sports teams often are tasked with increasing enthusiasm within their fan base, which often leads them to consider alternative methods of brand marketing. One of the most effective ways of exciting fans is to provide them with branded merchandise. The Sports Techie community blog is curated by me. I used to sell apparel and merchandiser to the old Seattle SuperSonics Team Store while working in the ASI industry for ALS Sportswear as the Director of Sales...

Read More

Canadian Soccer Business Buys Stadium Digital Sports Tech Provider

Canadian Soccer Business Powers Powers CPL, Acquires Stadium Digital

Canadian Soccer Business Acquires Stadium Digital – A full service digital media company and Canada’s Leading Fan Engagement Platform Provider

Canadian Soccer Business (CSB) located in Toronto is taking Team Canada and the new Canadian Premier League (CPL) launching in 2019 to new digital territories by acquiring sports tech company, Stadium Digital. Football fans across the nation can look forward the delivery of compelling content and live video streams as part of CSB’s mobile distribution strategy to provide more engagement between fans and their favorite sport leagues, teams and clubs with an eye towards the United 2026 World Cup. The Sports Techie community blog has followed the growth of Stadium Digital, a ful...

Read More

American Express Experience Is Unique Seattle Seahawks 12s Fan Experience

SEATTLE, WA – SEPTEMBER 23: Seattle Seahawks legend Steve Largent makes a special guest appearance at the American Express Experience on September 23, 2018 in Seattle, Washington. (Photo by Mat Hayward/Getty Images for American Express)

The American Express Experience located in the SoDo district hosted Card Members and Seattle Seahawks fans during a grand opening together with team legend Steve Largent before the Dallas Cowboys game at Century Link Field on Sunday. The Sports Techie community blog loves to cover NFL business, sponsorship, social and technology news. AMEX and the Hawks have a unique partnership unlike any other professional football organization. As a result, they push the partnership envelope resulting in tech innovation, memorable engagements and absolute fun...

Read More

New Mayo Clinic Comeback Player Of The Year Award College Football

Collegiate Football Players Overcoming Adversity to be Recognized with Mayo Clinic Comeback Player of the Year Award

New award presented by CoSIDA, The Associated Press and the Fiesta Bowl Organization honors players at all levels that have persevered to achieve on the college football field.

College football across the nation produces countless true stories of adversity and the Sports Information Directors of America (CoSIDA) together with The Associated Press (AP) and the PlayStation Fiesta Bowl Organization will now recognize ten such players with the new honor sponsored by the Mayo Clinic...

Read More

KORE Software Lands Serent Capital Investment

Serent Capital Invests in KORE Software, Business Management Software Leader for Sports and Entertainment

Serent Capital Invests in KORE Software, the Industry Leader in Business Management Software for Sports and Entertainment

Once bootstrapped KORE Software in New York received investment from Serent Capital to help grow their company in the sports and entertainment industries two weeks ago. KORE has more than 100 professional sports teams using their business management software with 60 pre-built integrations because they’ve developed a market dominating software as a service solution that address their customers’ needs...

Read More