Month: January 2019
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The Big Game Lights Up With Ephesus LED Sports Lighting
Mercedes-Benz Stadium is ready to illuminate the football field in Atlanta with Ephesus LED sports lighting for Super Bowl LIII resulting in cutting edge lights strategically placed around the amazing facility to ensure the best lighting show on the planet for the world’s biggest game. This marks the third time since 2015 the Big Game…
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TikTok and SportsManias New NFLPA AR Stickers App For Super Bowl Fans
SportsManias and TikTok are ready for the Big Game on Sunday with an official Augmented Reality (AR) Stickers technology partnership aimed to engage the 500 monthly active users of the Chinese tech company. TikTok is owned by ByteDance and is also called Douyin in China. Their media app was designed to create and share short videos…
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Two Circles Data Marketing Sports Agency Opens New Los Angeles Office
Two Circles has a new office in Los Angeles and SVP Consulting Sam Yardley chatted with the Sports Techie community blog about the two-time Sports Industry Agency of the Year, their data-driven marketing approach, the move to sunny Southern California with his wife and baby, and the soon to be announced news regarding two upcoming…
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The Collision of Sports and Retail
The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when…
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FSTA Industry Awards and Name Change to Fantasy Sports & Gaming Association (FSGA)
The Fantasy Sports Trade Association (FSTA) is to be known as the Fantasy Sports & Gaming Association (FSGA). The name and business change beginning in April was announcement at the Winter Conference in Tampa this week. Today, the old FSTA guard gave awards to companies leading the way in the industry. Yahoo won five fantasy…
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Jackie Robinson Pro Baseball Contracts To Be Sold At Live Auction By Goldin Auctions
The original Jackie Robinson professional baseball contracts while he played for the Brooklyn Dodgers and Montreal Royals, together valued at $36 million, are slated to be sold at a Live Auction on January 31 in New York City. The two items went on sale yesterday during Martin Luther King Jr. Day running until the 100th…
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Future of Sports Top Six Sports Tech Startups Selected For Incubator
Future of Sports Lab is a business incubator that sounds like an amazing opportunity and it is. FSL as its known is a collaboration between Ryerson University and Maple Leaf Sports & Entertainment (MLSE) in Toronto, Canada. Six Canadian and North American startups were selected from an overflowing pool of innovative applicants to be a…
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How Winning a Sports Trophy Elevates Self-Esteem
Self-esteem can be lifted in many ways, but almost nothing compares with the energetic feeling of winning an award for athletic achievement. Getting to the top, however, requires an authentic determination to succeed and outperform competitors. Knowing that a memorable and eye-catching shiny prize is at stake can serve as a strong inspiration for exceeding…
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ad:s Marketing Data Intelligence For Sports Betting Operators Launched By Sportradar
The launch of ad:s by Sportradar is a true sign of the digital times in that sports gambling in the United States and worldwide is growing like crazy thanks to technology making it ripe with opportunities. Marketing data intelligence specifically for sports betting operators is at the core of this new sport business opportunity for…