WILSON SPORTING GOODS CELEBRATES 45TH ANNIVERSARY OF US OPEN PARTNERSHIP WITH EXCLUSIVE PRODUCT AND EXPERIENCES
The Wilson Sporting Goods Co. programming around the US Open, their tennis partner for 45-years now, included exclusive product drops, athlete appearances, local givebacks, the Arthur Ashe Kids’ Day powered by Net Generation, and more. Wilson hosted 50 under-served YMCA children from Greater NYC YMCA where Madison Keys surprised the kids and was available for media interviews. The clinic is an extension of the celebration of 45 years of partnership with the US Open, which also includes gifting 10,000 junior racquets during US Open Fan Week. Today, was also free admission to the US Open grounds where fans can visit the Wilson store for the best rackets in the game, US Open commemorative products and jumbo balls. You will also be able to experience top Tour player rackets being strung in Wilson’s Official US Open Stringing operation. The Sports Techie community blog is honored to continue sharing stories about Wilson and the 2023 US Open as we’ve done since 2015.
“With so many notable relationships across the sports landscape, Wilson is truly the ball for all regardless of sport,” says Jason Collins, Global General Manager of Wilson Racquet Sports. “One of Wilson’s most iconic official ball partnerships is with the US Open. We are so proud of our 45 years in Flushing Meadows and look forward to continuing this great tradition in 2023.”
During New York’s marquee tennis event, the leading racquet sports brand will offer a wide range of new products in-store, online and at its pop-up on the grounds at the US Open.
Wilson will offer its latest US Open collection of rackets and accessories, as well as “Noir,” a limited-edition drop inspired by the classic black and white Film Noir era – available in Blade V8, Pro Staff V14, Ultra V4 and Clash V2.
In apparel, Wilson’s latest sportswear drop will feature on-and-off the court looks for men and women, in colorways inspired by the best of NYC tennis – tennis ball yellow, classic navy and field green. Marta Kostyuk ‘tennis ball’ yellow dress was unveiled before the start of the US Open.
Wilson will also have an exclusive assortment of commemorative US Open graphic tees, and a limited-edition Billie Jean King tee, celebrating the 50th anniversary of the Battle of the Sexes and equal prize money.
Top styles from the latest sportswear drop include:
|Everyday Performance T-Shirt
|Unmatched Tennis Dress
|All Day Tennis Short
|Ace Seamless Bra Top
|Midtown Tennis Dress
“It’s been an amazing experience working with the Wilson team to influence the designs of my gear from head-to-toe, for each match,” says Marta Kostyuk. “I can’t wait to take the court in New York, with my new, favorite ‘tennis ball’ yellow dress that is hard to miss!”
For more than 40 years, every point at the US Open has been scored with a Wilson US Open tennis ball. Unparalleled consistency and performance make it the gold standard in tennis, trusted by the best in the game when it’s all on the line. Crafted with premium woven felt for superior bounce characteristics over the course of three sets, this extra duty ball is ideal to use on hard, abrasive courts.
The brand’s vision to create a better world through sport will also be paramount during the US Open. Wilson will take part in US Open Fan Week, gifting 10,000 junior rackets to local youth throughout the week and during Arthur Ashe Kids Day on Sat., Aug. 26. Wilson’s programming will also include an elevated experience for 50 under-served children, featuring a tennis clinic with Madison Keys and a variety of youth-focused activities around the USTA Billie Jean King National Tennis Center.
Wilson’s vision to create a better world through sport will be paramount during the US Open. Wilson will gift 10,000 junior racquets during US Open Fan Week. One thousand rackets will be distributed per day to kids, with 5,000 given away on Arthur Ashe Kids’ Day. Arthur Ashe firmly believed that tennis had the ability to teach life skills. All kids needed, he said, was a chance. Wilson helped bring that chance to these kids on this special day in New York.
Sports fans can join in Wilson’s celebration by participating in its “Win with Wilson” social activation. Participants can Play and Hunt for opportunities to win tickets, products and more around NYC in the days leading up to the main draw. For more information and official rules, please visit Wilson.com and follow @WilsonTennis and @Wilson on social.
Chicago, USA-based Wilson Sporting Goods Co., part of Amer Sports Group, is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation, history and heritage across many sports including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer and Golf.
In Racquet Sports, Wilson is a global leader in tennis, paddle, racquetball, badminton and pickleball. The brand also offers Wilson Sportswear inclusive of lifestyle and performance apparel for all to live like an athlete. Leveraging player insights to create products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best. Visit www.wilson.com for more information.
My best regards go out to Wilson and US Open for sharing their tennis business dealing and fan experiences with me to share with our readers and followers all over the world.
The 2023 US Open semifinals are underway for both the men and women.
Here is to hoping Wilson powers one of the semifinalist to a major title.
Up your game with Wilson Tennis products.
See you later sportstechie in Seattle, Atlanta and around the world!
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