Wilson Labs Designs New Shift v1 Performance Tennis Rackets


The new racket franchise incorporated player feedback to perfect the final version

The new Wilson ShiftTM tennis performance rackets and technology creates more spin just as the feedback from top professional athletes and recreational players around the world wanted. Wilson Labs designed the new racket to create more spin and after a three-phase testing process, Shift v1 is it. Look for the newest Wilson Sporting Goods Co. racket franchise to release on Friday, July 14 via the wilson.com web site and also in-stores. In Racquet Sports, Wilson is a global leader in tennis, paddle, racquetball, badminton and pickleball. The Sports Techie community blog curator could use Shift tech to improve my average-to-below average second serve that sets up skilled players for a good return nearly every time. Spin is in at Wimbledon.

“At Wilson, innovation is a driving force in all that we do,” said Jason Collins, Global General Manager of Wilson Racquet Sports. “Getting player insights from our global tennis community on the Shift prototype earlier this year has allowed us to launch an even more remarkable racket. We’re excited to have players experience this revolutionary spin technology.”

WILSON LABS team set out to produce a racket with intense spin and power, and after extensive testing, the final Shift version is now available

The WILSON LABS team set out to produce a racket with intense spin and power, and after extensive testing, the final version is now available. The highly innovative, patent-pending, ARC 3D frame technology optimizes lateral bending like no racket ever before. That, paired with best-in-class stability, provides players with the ability to hit heavy spin.

Wilson obtained key insights from Shift prototype testing that resulted in three modifications:

  • Wilson altered the balance point of the Shift 99 to increase the swing weight and adjust the sweet spot location higher on the frame.
  • The Shift 99L version of the racket was added (expected to launch Sept. 1) to offer a model for players needing a lighter option.
  • Athletes loved the design, so Wilson kept the overall arctic ice design, and color-shifting, prism texture. 
Patent-pending, ARC 3D frame technology optimizes lateral bending like no racket ever before

Sports Techie, Wimbledon 2023 enters the semifinals of tennis’ third grand slam tournament and none of the men currently use a Wilson racket, although, Daniil Medvedev used a Wilson Six One 95 for many years.

Of the four women semifinalists, three play with a Wilson racket. Both Elina Svitolina and Aryna Sabalenka use a Wilson Blade 98 tennis racket, while Ons Jabeur uses the Wilson Pro Staff 97 v13 tennis racket. I reviewed Wilson’s Blade v8.

American Christopher Eubanks was a two-time All American at Georgia Tech and was twice named ACC player of the year. He lost in the Wimbledon quarterfinals to No. 3 seed Medvedev. Could Wilson be calling Eubanks soon?

Eubanks would be a terrific professional tennis player for Wilson to endorse with either the Shift v1 99 or Shift 99 PRO. His second serve spin improvement will thank Wilson Labs technologies and ARC 3D frame tech to ideally help him win many Grand Slams, including the upcoming U.S. Open where in 2022, Wilson launched their Ultra v4.

Pricing for the Shift v1 99 and Shift 99 PRO is $269, and the Shift v1 99 L is available for $249.

If you want more groundstrokes, forehands and backhands in, Shift.

See you later sportstechie in Seattle, Atlanta and around the world!

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