Turner Sports NBA All-Star Game NYC Digital Coverage Touches 150 Million Fans
The NBA All-Star Game NYC was a unprecedented digital success reports Turner Sports. Many of the Sports Techie community blog readers and followers enjoyed the NBA All-Star Game and State Farm All-Star Saturday Night content Turner published across NBA on TNT and NBA TV accounts on Facebook and Twitter that engaged a gross audience of 150 million fans. While an additional 25 million video views were accumulated via Turner Sports’ extensive coverage of NBA All-Star 2015 from New York.
#NBAAllStarNYC Streaming Metrics
During this past weekend, Turner networks airing NBA All-Star events were the most-discussed programming across all of television, said Social Guide.
Turner Sports produced the highest-rated and most-viewed sports programs of the week causing substantial audience growth because of their impressive sports technology digital platforms. The exclusive presentation by Turner Sports of the 64th annual NBA All-Star Game from magnificent Madison Square Garden in NYC generated an average of 7.2 million total viewers and a 4.3 U.S. HH rating.
The State Farm All-Star Saturday Night on TNT created an average of 6.1 million total viewers and a 3.4 U.S. HH rating to establish it as the second most-viewed sports program of the week (trailing only Sunday’s NBA All-Star Game).
In New York, the telecasts sparked record-setting audiences for NBA All-Star weekend. The NBA All-Star Game simulcast on TNT and TBS received an 8.8 locally, the highest rating in New York throughout Turner’s history of televising the truly international event. In fact, State Farm All-Star Saturday Night produced a 7.2 local rating in NY, the highest on record for the event in the largest market in the U.S.
NBA All-Star content also drove growth across live video streams, including Turner’s TVE platforms, seeing a nearly 90% increase for State Farm All-Star Saturday Night and in excess of a 50% improvement for the always fun NBA All-Star Game.
Source: Nielsen Media Research, Fast Nationals based on Live + Same Day data stream for television and Adobe Omniture Desktop and Bango Mobile for TVE live streaming for the dates of 02/14/2015 to 2/15/2015 compared to 02/15/2014 to 02/16/2014. Social source: Facebook Insights, Twitter Analytics.
Sports Techie, I watched parts of the NBA All-Star festivities all weekend long and was duly impressed by the sports tech theme such as SpiderCam and virtual graphics throughout the broadcasts. Fans that watched on television or via digital devices saw superstars and the next generation play together while celebrities entertained for the good of the sport I loved the most as a kid.
Basketball hit a game winning basket with a new dunk contest winner named Zack Lavine from the Minnesota T-Wolves that excited the TNT broadcast team, the five boroughs of NY and the rest of the world’s fans with 50 point dunks that seems like he was flying on a small sized hoop or in a NBA LIVE video game.
Zach Lavine wins the Slam Dunk Contest 2015 with 4 SICK dunks!! (All 4 dunks!)
NBA legends surfaced throughout the telecasts that took viewers back generations when the sports tech industry was in its infancy.
As for the actual game itself, defense was not a priority but it mattered not as former Seattle Sonics point guard and current OKC player, Russell Westbrook took home KIA All-Star MVP honors for the West. Four Atlanta Hawks representing the first place team in the East was especially exciting for my new favorite team.
I sent the GodFather of NBA on TNT, host Ernie Johnson, a tweet that shared my respect for his professionalism, family focus and good nature.
@TurnerSportsEJ Father of six but #GodFather to @NBA fans! #nbaallstarnyc
— Bob Roble (@SportsTechieNET) February 16, 2015
Turner Sports has certainly come a long way since it was founded by pioneer Ted Turner, I am sure he is tickled by the success of his portfolio. Thanks to TNT, TBS and the NBA for generating digital content worthy of an all-star event for the ages.
See y’all later in Seattle and here in Atlanta.
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