Intrigue is personalized to the needs of the female athlete, leveraging player insights and cutting-edge technology
The Intrigue™ Tour tennis shoe developed for women is a high performance, technology filled advancement in footwear aimed to enhance the game exclusively for female players of all ranges. Gathering valuable player insights from Ukrainian professional Marta Kostyuk, the brand-new line of sneaker is engineered to offer assets specifically made for the fast pace of the modern game. Look for a combination of comfort, style and fit made to augment skilled play, determination and the desire to compete at a high level. The Sports Techie community blog encourages girls and women to get more active with sport such as tennis. The Intrigue’s technologies helped create just the shoe to do so, to practice better, win more, while looking stylish doing so.
“At Wilson we are committed to empowering the female athlete at every level, especially in the sport of Tennis. The game continues to grow and evolve, and we are committed to innovating and delivering the best products for our players to thrive,” says Gordon Devin, President, Wilson Sportswear. “The Intrigue redefines what it means to play fast, and it will undoubtedly give women tennis players the bold advantage they need to dominate on court.”
Wilson Tennis Sports Tech Revolution
The revolutionary fit, feel and function of the Intrigue center on three key technologies:
- UltraShield: Wilson’s newest engineered mesh with lightweight, breathable comfort. Built to withstand the toughest challenges, while allowing great seamless fit.
- FootFrame: Dynamic support that allows personalized comfort for all shapes and sizes of play. This fit system integrates with the laces of the shoe to allow for players to adjust the shoes where they need it most.
- SwiftStep: Cutting edge, drop-in sockliner, designed to bring the responsive foam closer to the foot through designing it into the footbed.
Player Insights
Developed in close collaboration with Wilson Athlete, Marta Kostyuk, the Footwear Team at Wilson worked on an expedited timeline to build Marta a sneaker that is not only responsive and comfortable, like a running shoe, but allowed her to play a more dynamic, aggressive style of game.
“Wilson and I wanted to create something that empowers women to move quicker and be more agile, while still looking sharp; the Intrigue does exactly that,” said Kostyuk. “This shoe has made my game faster and more relentless, and I hope it helps female athletes everywhere elevate their Tennis game.”
Women Specific Design Process
The Intrigue’s revolutionary fit stems from a detailed study of women’s feet and preferences.
“Women’s feet are different than the feet of men; our team spent as much time creating a fit that accommodated their feet but also provided the security and confidence when on the court,” says Shivam Bhan, Sr. Director of Footwear at Wilson.
The extensive testing process led to the development of a new women’s specific last, the new standard of fit for Wilson’s women’s specific tennis footwear.
“After we developed the last, we designed from the inside out, starting with the materials the most closely touch the feet,” added Bhan.
Availability and Cost
The Intrigue will be available in stores and online at Wilson.com starting February 11th in the Dewberry colorway, with more releases and colorways expected for the rest of the year. In addition to the Tour model ($158), the Intrigue is available in Pro (USD $138) and Lite (USD $98) to suit diverse playstyles.
For more information, please visit wilson.com or follow @wilson on social.
Sports Techie, the price point of $100 or more is not exactly inexpensive but you get what you pay for in terms of quality, performance and wear.
With the Intrigue, comes a comfy fit designed for women, combined with Wilson’s UltraShield, FootFrame and Swiftstep technologies, making it a make-or-break type tennis shoe for professionals, amateurs and beginners, alike.
The Australian Open grand slam just ended, look for Marta to wear her pair of Intrigue’s at the upcoming French Open, played on clay, this May.
The new Intrigue tennis shoe made by Wilson is available Feb. 11 at Wilson.com.
See you later sportstechie in Seattle, Atlanta and around the world!
Sports Techie Social Media NetworksSports Techie Twitter: @SportsTechieNET: http://twitter.com/SportsTechieNETTHE #SportsTechie Twitter: @THESportsTechie: https://twitter.com/THESportsTechieSports Techie Facebook Fan Page: http://www.facebook.com/SportsTechieSports Techie YouTube Channel: http://www.youtube.com/user/sportstechieSports Techie LinkedIn Group: https://www.linkedin.com/groups/2958439/Sports Techie LinkedIn (Robert Roble): https://www.linkedin.com/in/robertrobleSports Techie Instagram: http://instagram.com/sportstechieSports Techie Pinterest: http://pinterest.com/SportsTechie/
Sports Techie Skyword: http://bobroble.skyword.com/Sports Techie Snapchat, Skype: sportstechie
Sports Technology Podcast with Bob Roble.
Sports Techie Quora: https://www.quora.com/Bob-RobleSports Techie Moby Picture: http://www.mobypicture.com/user/sportstechieNETSports Techie Flickr: http://www.flickr.com/photos/86791607@N04/Sports Techie Vimeo: https://vimeo.com/user36773456Sports Techie Guy: https://twitter.com/sportstechieguy
Sports Techie Alignable: https://www.alignable.com/atlanta-ga/sports-techie-llc
THESportsTechie Is A Consultant For Videon: https://www.videonlabs.com/