Ready® is partnering with Susan G. Komen®, the world’s leading breast cancer organization. Part of the mission of one of the fast-growing premium sports nutrition brands across the nation is to support athletes which means mothers, partners, sisters, friends, and daughters, achieving and conquering their goals. This makes the Pittsburgh, PA based company a good fit with supporting the non-profit’s drive to save lives and end breast cancer forever while dealing with the challenges head-on, to persevere, together. Co-owners Aaron Donald and Giannis Antetokounmpo are part of the holistic commitment by Ready® to donate $250,000 in funding to Susan G. Komen as a means to assist fund breast cancer research and patient support services. Athletes know what it is like to fail, fall down and lose but they also understand the need to fight, be persist and endure, much like breast cancer patients need to do, day in and day out. This significant financial donation is designed to help females dealing with breast cancer diagnosis by supporting the millions of women and girls to lift themselves up knowing Ready and Susan G. Komen® are right beside them with both critical and non-critical services every step, lap or chemo session, as needed to defeat this insidious disease. The Sports Techie community blog applauds the partners for pioneering research and championing support services for all females, no matter their original gender, which includes I hope, the LBGTQ communities. An athletic mind set can be the right way to do it again, and again, and again, with the determination of a superstar, amateur or kid just learning sport. The never give up attitude of breast cancer patients is contagious and one I truly understand. You are not alone. When no one is watching, we are Ready.
“It’s a privilege to partner with an organization that is revered for doing so much in the fight against breast cancer and helping those touched by this disease, whether they be patients, living with metastatic breast cancer, survivors or their families and friends,” said Ready® Founder and CEO Pat Cavanaugh. “Ready® is committed and inspired to make a positive contribution in terms of raising valuable funding for Susan G. Komen and being present as a supporter of its signature events.”
New video highlighting what the fight against breast cancer is all about and Ready’s® commitment to it.
Ready and Willing
The company has an all-natural portfolio of super fruit-based sports drinks, protein and snack bars, protein water, plant based functional snacks and protein powders, ready to deliver the goods back to your body, mind and psyche.
Come January of 2023, signature Ready® Bars are scheduled to be available in-kind, in more than 4,400 Walmart stores and other retailers across the country. The same Ready® Bars will be handed out at Komen’s annual MORE THAN PINK Walk and Race for the Cure Series next year. The fund raising, competitive and fun events are held across the United States drawing several thousands of participants that together, help raise critical funds for breast cancer research and patient support services. By spotlighting breast cancer patients, individuals living with metastatic breast cancer, survivors and all those affected by the disease, the path towards a cure is within reach.
“Our new partnership with Ready is a prime example of the many ways people and organizations can creatively support our mission to end breast cancer,” said Sarah Rosales, Vice President of Corporate Partnerships at Komen. “Ready is committed to making a meaningful impact and their support will benefit breast cancer patients across the U.S. as our programs continue to reach communities in every corner of the country. Creating a world without breast cancer is our vision and Ready is committed to helping us make that a reality.”
Earning a Gold Sponsor placement for the 2023 Komen West Pennsylvania and other select cities MORE THAN PINK Walks cities is Ready altruism in motion. Ready Nutrition will provide fueling and recovery products for each participant and champion the availability of nutritional educational resources involving fitness and exercise. Ready® will also be a 2023 Series Sponsor of the Susan G. Komen 3-Day®, a national event spanning four weekends August through November when participants walk on a route for three days, walking 20 miles per day.
Susan G. Komen®
Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at www.komen.org/contact-us/follow-us/
Sports Techie, because of all that walking for a good cause, I recommend Susan G. Komen add an official wearable fitness tracker component (if not already activated) to all events as a compliment to the nutrition and hydration needs met by Ready.
Earlier this summer as a step in the inclusive direction, Ready added their first female athlete to Ready Athletes, WTA tennis star, Jessica Pegula.
Female collegiate athletes at Gonzaga and UCLA are users as are over 200 college and university athletic programs that provide their student-athletes with Ready® products. Ready® is also the Official Sports Drink of seven NCAA Division I Conferences.
Knowing someone both female or male, that has breast cancer, had it, or died from it, unites us all to band together and fight on until a cure is ready.
Until that time comes and after too, continue to press on.
See you later sportstechie in Seattle, Atlanta and around the world!
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