PLEZi Hydration, a new sports drink purposefully co-created with 2025 All Star MVP, Stephen Curry
PLEZi Nutrition launched a new and healthier sports drink today designed with purposeful ingredients and terrific flavors. Thanks to the Public Benefit Company co-founded by former First Lady Michelle Obama and co-creator Stephen Curry, we were able to partake in their first sip campaign. The game-changing partnership includes Ayesha Curry and delivers tasty flavor, no added sugar and nutrients designed to replenish both the mind and body. You don’t have to be four-time NBA Champion Steph Curry to know PLEZi Hydration has a stated business goal to set a new hydrating standard for all levels and ages of athletes. The Curry’s used Instagram and other social media platforms to announce they are both co-founders and brand ambassadors of the PLEZi Hydration product, look for them to contribute their expertise and passion for health and wellness to PLEZi products, packaging, and marketing, across all generations. The Sports Techie community blog connects with a variety of generations, from old schoolers to Gen C, and everyone in-between. Jake Chairmont, my 7-year-old baller, said, “PLEZi tastes good, it has a lot of flavor, and it tastes just like oranges and tastes just like mangos and its mixed together, the flavor stays in my mouth for about three minutes after I drink it, and it’s really good.” Curry believes in working hard to make the game better – on and off the court, and PLEZi Hydration is it.
“I’m excited to team up with PLEZi to launch PLEZi Hydration, a game-changing hydration beverage that I believe can make a real difference for anyone looking to perform at their best,” said Mr. Curry. “We’ve created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts—because the next generation deserves better.”
Inspired by the brand’s joyful name, PLEZi Hydration works as hard as you do and was intentionally crafted to bring good vibes to healthy living. Doubling down with an unmatched taste and thoughtfully formulated ingredients, PLEZi Hydration is here to raise the bar for hydration standards:
- 2x the electrolytes* to support performance
- Half the sugar*
- 7x the potassium to help with recovery
- No added sugar** or artificial sweeteners
- Less sodium* to support a better electrolyte balance
- Full daily dose of vitamin C to support immune health and muscle repair
“At PLEZi, we’re always thinking about how we can change the game when it comes to nutrition,” said Mrs. Obama. “That’s why we’re thrilled to team up once again with our longtime friend, Stephen Curry, to create a drink that gives active people the hydration they need — and reduces what they don’t. Created with the help and expertise of registered dietitians, PLEZi Hydration not only tastes great, but it also has more potassium, half the sugar, and less sodium. We’re excited to provide a delicious, healthier option for everyone who’s trying to get active and stay hydrated.”
Available in three flavors — Lemon Lime, Tropical Punch, and Orange Mango Twist — PLEZi Hydration is available for $2.29 per 16.9 oz bottle and can be found in California at Walmart, Albertsons, Safeway, Vons, and Pavilions locations, or nationwide on Amazon.
In addition to PLEZi Hydration, the company is expanding on an early launch of PLEZi FiZZ, a refreshing carbonated drink, made with real fruit juice, no added sugar, and a good source of fiber – delivering big taste without the added sugar of traditional sodas.
*Per 16.9oz: Plezi Hydration – 120mg (Sodium), 500mg (Potassium, 12g (Sugar)
Leading Regular Sports Drink – 230mg (Sodium), 70mg (Potassium), 28g (Sugar)
**Not a low calorie food. See nutrition panel for information on sugar and calorie content
For more information on PLEZi, visit www.plezi.com or follow PLEZi on Instagram and TikTok.
Sports Techie, I’ve written several blogs about hydration companies adding strategic investors/influencers to help grow the brand. Kobe Bryant made a separate deal with Body Armor investing $6 million that grew to a reported $200 million in 2018 when Coca Cola invested in the sports nutrition and hydration company. Ready Sports Drink did the same type of partnership with Aaron Donald, Giannis Antetokounmpo and several other top athletes.
Perhaps the most famous of all brand investors and product ambassadors goes back to the recently deceased boxing legend George Foreman, and his still popular George Foreman Grill.
Ayesha is known for her New York Times bestselling cookbook: The Full Plate.
Another baller is former 44th President of the United States and husband to Michelle, Barack Obama. He is a formidable basketball player with some reported mad skills. This power couple has two daughters. Steph and Ayesha have 4 children, two boys and two girls, the youngest born last year. President Obama is 63 years old and Curry is 37 years old. A lesson for you that do not know, it is not considerate to discuss the age of women so I purposely left the ages of Michelle and Ayesha out of this conversation.
Added up, from Barack down to Caius Curry, born in 2024, this cross-generational family partnership that makes up Public Benefit Company and PLEZi Hydration knows Baby Boomers, Gen X, Gen Y, Gen Z and Gan A, which makes up most of our followers and readers. I virtually salute those of you that represent the Silent Generation, well done taking care of yourself and living a life of longevity.
My Dad, Dan Roble, past away 2 years ago today, he was a loving man and Father, respected by many, especially former high school basketball players he coached, his Michigan State Spartans and Peace Corp friends, and the Washington State Latino and farmworkers communities at large. I turn 59 tomorrow and live with my 11-year-old on the autism spectrum and his 7-year-old brother. Being an older Daddy allows me to also understand all these different generations like the Obama’s and Curry’s do, respectively.
That all said, we love the flavor, nutritional values and lack of additional sugar that makes up PLEZi.
Whether you play hoops, baseball or football, partake in physical fitness of some sort like volleyball, soccer, swimming, biking, or the Special Olympics my son participates in, or simple like to walk, hike, skateboard, ski, video game, or do strenuous yard work, use code 15PLEZIVIP at Amazon and get yourself an additional 15% off of PLEZi drinks now through April 30, 2025.
Our gratitude for the first sip opportunity and discount code goes to Stephen, Ayesha and Michelle, may the holistic Public Benefit Company and PLEZi Nutrition make a real difference for anyone looking to perform at their best and do necessary post-game recovery.
It did for us, especially the Orange Mango Twist flavor!
See you later sportstechie in Seattle, Atlanta and around the world!
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