IMG ARENA Is New NWSL Official Integrity Partner Providing Data And Streaming

March 25, 2023; San Diego Wave FC defeat the Chicago Red Stars 3-2 on opening day of the 2023 NWSL season at Snapdragon Stadium in San Diego, California (Brandon Todd/NWSL)

IMG ARENA has secured the exclusive worldwide data and streaming rights for the National Women’s Soccer League (NWSL) and been appointed as its official integrity partner

The new National Women’s Soccer League (NWSL) official integrity partner is IMG ARENA. The innovative sports data and technology supplier for betting, media and professional sectors, has won the exclusive worldwide NWSL data and streaming rights on a multi-year deal. This sports tech news from London calls for IMG ARENA to capture then deliver data from some 161 NWSL and UKG NWSL Challenger Cup games per season to their global network mix of 460 sportsbook operators and growing, in addition to the distribution of live streaming for betting. The Sports Techie community blog notes the NFL, NBA/WNBA and MLB toss around the ‘integrity’ word with regards to sports gambling like its peanut butter and jelly, especially as more and more fans partake, so it makes perfect sense that the NWSL wants to meet this difficult challenge head on together with industry leaders, IMG ARENA. This budding partnership builds on IMG ARENA’s global portfolio of top tier properties which includes MLS, the USTA, UFC, PGA Tour, and multiple European soccer leagues via its partnership with European Leagues.

“As the NWSL continues to grow on and off the field, delivering new opportunities to further engage with our teams and players is critical to unlocking our potential as an entertainment business,” said NWSL Chief Revenue Officer Mitch Poll. He added, “This new partnership is a key step in increasing the value add of our league and we are excited to work alongside IMG ARENA as we continue enhancing the fan experience for NWSL fans and sports enthusiasts alike.”


IMG ARENA Powered NWSL Programs

To meet the leagues needs as the official integrity partner, the sports technology company plans to also provide the NWSL with monitoring services aimed to safeguard competitions and tournaments.

The 11th NWSL season kicked off on 25 March after a record-breaking 2022 season that saw more than one million fans attend games during the season for the first time in the league’s history. This year’s multi-stage UKG NWSL Challenge Cup tournament is being played concurrently with the regular season for the first time.

Andrew Turner, Commercial Partnerships Manager – Americas, IMG ARENA, said, “We are delighted to be partnering with the world’s premier women’s soccer league to help grow the NWSL’s global reach and engage fans with a front-row seat to every moment of the action. With last season’s record-breaking attendance, new Utah and Bay Area franchises set to join in 2024, and a new-format Challenge Cup, the NWSL is one of the most exciting properties in global sports and a fantastic addition to our expanding US soccer portfolio.”

The National Women’s Soccer League is the premier women’s professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Bay Area, Chicago Red Stars, Houston Dash, Kansas City Current, NJ/NY Gotham FC, North Carolina Courage, OL Reign, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, Utah Royals FC and Washington Spirit.

IMG’s Portfolio

Headquartered in London, UK, IMG ARENA is IMG’s sports data and technology hub serving the sports betting sports media and sports performance sectors. IMG ARENA delivers live streaming and data feeds for more than 65,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre.

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

The NWSL’s global media rights are distributed by IMG and its parent company Endeavor, and Endeavor Streaming is powering the NWSL’s international direct-to-consumer streaming service, creating a global home for fans outside the US to watch every live NWSL match for the 2023 season.

Sports Techie, OTT streams are consumer friendly and the way forward for leagues to offer fans games for pay with either individual matches or muti-game packages.

Ensuring betting data is secure is crucial to integrity partnerships making the partnership between the NWSL and IMG ARENA a good sport business fit.

This ongoing season promises to be securely streamed to more digital devices than ever before.

You can bet on it like the German Football Association (DFB) did.

See you later sportstechie in Seattle, Atlanta and around the world!

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Tags: Sports Techie, sports technology, sports tech