IMG ARENA, an international sports data supplier for media, betting and professional proprietors, announced a partnership with DFB GmbH & Co. KG, the marketing and commercial arm of the German Football Association DFB, on a multi-year streaming and data deal. The streaming and fastpath data rights agreement for all 63 matches in the DFB-Pokal, Germany’s top-tier cup and national knockout cup competition, beginning with the 2022/23 season of the tournament, allows betting video and fastpath data rights distribution of the content to IMG ARENA’s global network of sportsbook operators using the lowest possible latency. The Sports Techie reached overseas to the UK for this evolving sports tech story between two sport brand icons. The DFB-Pokal competition features 64 teams from the top two domestic leagues, Bundesliga and Bundesliga 2, including record 20-time winners FC Bayern Munich. IMGA steps in next year for sports data and analytics company, Stats Perform, in this coveted role,
Dr. Holger Blask, Managing Director of the DFB GmbH & Co. KG, said, “IMG ARENA is a leader in sports data distribution across multiple sports and sectors. We are pleased to grow the scope of our work together to include data and streaming for DFB-Pokal, one of our most important assets. The combination of IMG ARENA’s technology leadership and worldwide reach will bring new engagement with the competition and broaden its audience.”
Fastpitch Digital Rights
The new arrangement aims to increase IMG ARENA’s data-driven partnership with DFB beyond the present collaboration which covers the Frauen Bundesliga fastpath data rights for the top German women’s soccer league as well as the LIGA professional men’s third tier via a European Leagues agreement.
Mark Wrigley, Senior Director of Rights at IMG ARENA, said, “We are proud to announce this expanded partnership with one of the most prestigious federations in sport. The DFB-Pokal is a hugely exciting competition that will sit alongside the most in-demand properties in our portfolio.”
IMG ARENA Scope
IMG ARENA delivers live streaming and data feeds for 45,000 sports events annually, plus on-demand virtual sports products and front-end solutions for the likes of UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World TOUR, PGA Tour, EuroLeague, MLS and the FA.
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
Sports Techie, DFB-Pokal is obviously immensely popular with the football world-at-large and across Germany but honesty, most MLS fans probably have never heard of it before. Is sports betting the common denominator between the event and reaching more soccer fans across the pond?
Because sports betting is becoming more and more mainstream across the United States, IMG Arena seems to be just the right partner to take DFB streaming and fastpath data rights to next level development.
DFB-Pokal punters can bet on it.
See you later sportstechie in Seattle, Atlanta and around the world!
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