IMG Arena Adds Streaming Rights For Norway’s Eliteserien And OBOS-Ligaen


Long-term partnership adds 485 matches per year to IMG ARENA’s global football portfolio

Norway’s top two top football divisions, Eliteserien and OBOS-Ligaen, signed their streaming rights respectively, over to IMG Arena adding 485 matches across the two leagues to the latter’s portfolio of 45,000 sporting events annually. IMG Arena is a pioneering sports data and technology business operating in the betting, media and performance industries. By landing the global betting streaming rights, outside of Norway, IMG Arena continues to build out their robust weekly and year-round live streaming and data feed content. The Sports Techie community blog is eager to share this story generated from the UK with our overseas readers and followers as well as North American fans of Norwegians football clubs, their players and coaches too. The fixtures are played mostly on Sunday evenings and run from April to November.

Intility arena – Foto Thomas Torjusen

Mark Wrigley, Senior Director of Rights at IMG ARENA said, “This deal with Norwegian football bolsters IMG ARENA’s football offering with another first-class property that will help sports betting operators increase their engagement with players throughout the year, while also enabling new touch points during the week.”

Sarspborg stadion – foto Thomas Torjusen

Knut Kristvang, CEO Fotball Media said, “We are delighted to have secured this agreement with IMG ARENA. It is a long-term partnership that allows us to strategically grow the profile of Eliteserien and OBOS-Ligaen and engage new audiences around the world.”

Headquartered in London, IMG ARENA also provides on-demand virtual sports products and front-end solutions for the likes of the UFC Event Centre. Additional clients include the ATP, UFC, DP World Tour, PGA Tour, EuroLeague, MLS, the FA, and British Basketball League.

IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Sports Techie, last year, IMG Arena secured a partnership with DFB GmbH & Co. KG, the marketing and commercial arm of the German Football Association DFB.

Adding these two Norwegian football divisions brings 16 teams, with the Eliteserien providing a potential route to qualify for the prestigious UEFA Champions League. Its current champions are five-time winners Molde FK and Rosenborg BK are the most successful club with 26 titles.

As they say in Norway, these properties and their wagering stream rights are a musikkpoengsum (score) for IMG Arena and international fans of the soccer competitions.

See you later sportstechie in Seattle, Atlanta and around the world!

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Tags: Sports Techie, sports technology, sports tech