ICC and Sport 24 Sign Deal To Broadcast Men’s Cricket World Cups Inflight And In Ship


Sport 24 is ready to live broadcast the next two Men’s Cricket World Cups after announcing from London a first time digital rights deal with the International Cricket Council (ICC) global governing body to the delight of millions of fans of the sport located around the world. Using proprietary technology developed by Panasonic, IMG owned and operated Sport 24 live sports channel will deliver both inflight and in ship streaming of the ICC Men’s T20 World Cup 2022 and the ICC Men’s Cricket World Cup 2023. The Sports Techie community blog reported last week about Sport 24 and Sport 24 Extra renewing the rights to broadcast the FIFA World Cup Qatar™ 2022 making this week’s sports tech news a business and consumer win-win for fans of cricket and football soccer alike, traveling on long-haul trips only on airlines and cruise ships. The ICC estimated cricket’s global audience at 2.5 billion and project around 4.85 billion broadcast viewers counting 18 events spanning 2016-2023. Fans in 220 territories make up a fanbase that rivals or surpassed most any other sport. There are 108 current members of the ICC as the NGB continues to grow the game from its headquarters in Dubai. Sport 24 was launched in 2012 and will show live ICC World Cup matches only, not OnDemand.

Sunil Manoharan, Vice President Media Rights at ICC said, “We are pleased to welcome Sport 24 to the ICC broadcast family. It is fantastic for cricket fans to be able to see the ICC Men’s T20 World Cup 2022 and the ICC Men’s Cricket World Cup 2023 inflight and in ship as we deliver our vision of more fans enjoying our sport.”

Choose Your Dream T20 World Cup Team – image via the ICC

Next Two ICC Men’s Two World Cups

Look for 150 hours of live broadcasting by Sport 24 of the Men’s T20 World Cup. The event will be hosted by Australia, the defending champions. It is scheduled to happen this year from October 16 to November 13, 2022. The T20 tournament is played every two years and began play in 2007 in South Africa, won by India. The format features 16 teams playing in a preliminary round, Super 12 and Playoffs. West Indies has won two championships, more than any other country or territory. Because of COVID-19, the 2020 event was rescheduled for 2021 and was supposed to be played in India and not Australia, however, due to COVID it was changed again and took place in the United Arab Emirates (UAE) and Oman. The latest T20 host changes had little to any affect on loyal followers worldwide numbering in the hundreds of millions that simply wanted it to happen between the best teams in the world in the spectator-friendly tourney.

This official arrangement also enables Sport 24 to broadcast in excessive of 350 hours of the Men’s Cricket World Cup, the quadrennial (ever four years) world championship for One Day International (ODI) Cricket, scheduled to be hosted by India in 2023 also during the months of October and November.

ICC and Sport 24 Sign Deal To Broadcast Men’s Cricket World Cups Inflight And In Ship

Traveling Fan Scores Again Ty IMG

Thanks to IMG, a global leader in sports, fashion, events and media, cricket fans voyaging by airplane or ship are set to be able to watch live matches of the next two Men’s Cricket World Cups on Sport 24.

The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Richard Wise, SVP, Content and Channels for IMG’s media business, said, “We are delighted to start a new innings with ICC to expand our premium sports offering to passengers. As one of the most popular sports in the world, we look forward to bringing the highly anticipated ICC Men’s T20 World Cup 2022 and the ICC Men’s Cricket World Cup 2023 to the seas and the skies.”

Passengers can find Sport 24 on Panasonic’s market-leading live television service, which is broadcast via satellite and streamed to your seats.

Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport. Sport 24 also shows live action from the – Premier League, UEFA Champions & Europa League, NBA, NHL, NFL (Inflight Only), golf’s Majors, tennis’ Grand Slams and more.


The ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC World Test Championship Final, ICC Men’s and Women’s Cricket World Cups, T20 World Cups as well as all associated qualifying events.  

What you and I need to understand is they are also responsible for the ICC Code of Conduct and bowling reviews of bowlers reported to be suspected of illegal bowler activities. They use an assortment of technologies to help review these serious allegations.

The ICC is additionally in charge of appointing the all-important umpires and referees that officiate at all sanctioned Test matches, One Day Internationals and T20 Internationals. Through the Integrity Unit it coordinates action against corruption and match fixing. The fixing of matches is another serious issue plaguing many different sports and thanks to advanced sports technology, it has become harder for players, coaches and officials to get away with changing the outcome of honest results and sports betting outcomes.

Sports Techie, right before the pandemic set in, I was a Lyft driver around Atlanta and drove 5,000 rides around Georgia and remember the cricket fans dearly. Whenever I brought up cricket, the passenger or passengers would be so surprise and to find out I had a favorite IPL team in the Mumbai Indians, and a favorite player, Sachin Tendulkar, it would rock their fandom world. One man told me the true story about his cricket bat being signed by Sachin because the greatest batsman in India’s history agreed to sign it after his sister that lived in the same apartment complex as this fan, asked him to. I’ve honestly picked up fans of the top ranked ICC teams from Australia, India, South Africa, England, New Zealand, Pakistan, Sri Lanka, West Indies and Bangladesh, missing only Zimbabwe in the top ten. That shows how international a city Atlanta truly is. During the last Cricket World Cup in 2019 hosted by England and Wales, I was amazed at the fans I picked up that watched the matches live here factoring in the UK time difference, and also participated in fun and emotional watch parties as both social and sport events.

What got me into cricket was sending the Indian Premier League (IPL) founder, Lalit Modi, a tweet maybe ten years ago that he responded to from half way around the world. I thought this exchange on Twitter was such a cool form of fan engagement. I figured with billions of fans around the world, I better get into the sport and its use of cricket sports technology.

Where I live in Brookhaven, every weekend a bunch of men get together to play some cricket at a local park on baseball fields wearing their favorite jerseys consisting of national teams, professional teams or the same number of a favorite player. I’ve talked to many of them and the sheer passion for the game is evident on each one of their faces, same as my Lyft riders, and, the same as global fans of the ICC World Cups.

Thank you to IMG for sharing this breaking story with our readers and followers. Should you be traveling latter this year or next year by airlines or cruise ship, contact them directly to find out if they provide Sport 24 premium sports offering so you can watch live sporting events like the T20 and Men’s Cricket World Cup.

Find your Sport 24 airline partners and Sport 24 cruise line partners.

May the ICC World Cups go your way!

See you later sportstechie in Seattle, Atlanta and around the world!

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